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• Octagon and the National Women’s Soccer League have signed a multi-tier consulting partnership, in which Octagon’s Global Media Rights Consulting and Marketing divisions will "advise the NWSL on its league media rights, sponsorship, and marketing." “The growth of the NWSL over the past six years has been tremendous, and the league, its teams and players show absolutely no sign of slowing down,” Christine Franklin, SVP, Marketing, Octagon, said via the firm.

• The Professional Baseball Agreement between MLB and minor league teams expires at the end of the 2020 season. But if a new MLB proposal were to become reality, more than three dozen cities with affiliated minor league teams will lose those teams a year from now and thousands of minor league players will be out of work as well. Full story here.

• "We said there's no chance that's happening. There’s no chance we’ll even discipline him." — NBA commissioner Adam Silver regarding China’s request that the league fire Houston Rockets GM Daryl Morey

• "The losses have already been substantial. Our games are not back on the air in China as we speak, and we'll see what happens next. I don't know where we go from here. The financial consequences have been and may continue to be fairly dramatic." — NBA commissioner Adam Silver at the Time 100 Summit on Thursday regarding the league’s on-going situation with China.

• Showtime Sports will launch on Oct. 21 a weekly podcast, All The Smoke with Matt Barnes and Stephen Jackson, in which the two NBA veterans (now retired) and NBA champs (Golden State Warriors and San Antonio Spurs, respectively), will “deliver an authentic, unfiltered perspective on the most polarizing topics in and around the game of basketball.”  It will air Thursdays on the Showtime Basketball YouTube Channel. 

• Halloween this year is Oct. 31, and retailers, marketers and consumers are ready for another season of trick-or-treat. Total spend on Halloween 2019 is expected to reach $8.8 billion according to the National Retail Federation, Washington, DC. Full story here. 

POLL POSITION

Rock & Roll Hall of Fame 2020 Nominees

• Pat Benatar
• Dave Matthews Band
• Depeche Mode
• Doobie Brothers
• Whitney Houston
• Judas Priest
• Kraftwerk
• MC5
• Motorhead
• Nine Inch Nails
• Notorious B.I.G.
• Rufus feat. Chaka Khan
• Todd Rundgren
• Soundgarden
• T. Rex
• Thin Lizzy

VOTE HERE

KEEPING SCORE

Most Popular NBA Player Jerseys (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kyrie Irving Brooklyn Nets
4. Giannis Antetokounmpo Milwaukee Bucks
5. Kevin Durant Brooklyn Nets
6. Dwyane Wade Miami Heat (retired)
7. Kawhi Leonard Los Angeles Clippers
8. Zion Williamson New Orleans Pelicans
9. Carmelo Anthony (most recently with Houston Rockets)
10. Russell Westbrook Houston Rockets

Most Popular Player Merchandise (based on eBay sales October 2018-October 2019)
1. LeBron James Los Angeles Lakers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Brooklyn Nets
4. Kyrie Irving Brooklyn Nets
5. Giannis Antetokounmpo Milwaukee Bucks
6. Paul George Los Angeles Clippers
7. James Harden Houston Rockets
8. Dwyane Wade Miami Heat (retired)
9. Kawhi Leonard Los Angeles Clippers
10. Russell Westbrook Houston Rockets
SOURCE: STUBHUB.COM

BUY SELL

Weekend Box Office Oct. 18-20
1. Maleficent: Mistress Of Evil $36M
2. Joker $29.2M
3. Zombieland 2 $26.7M
4. Addams Family $16M
5. Gemini Man $8.5M
6. Abominable $3.5M
7. Downton Abbey $3M
8. Judy $2M
9. Hustlers $2M
10. It 2 $1.5M
BoxOfficeMojo.com

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NYSportsJournalism.com + Topic Of Requested Search

Showtime: All The Smoke See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football)

NBA 2019 Opening Nights
• Oct. 22 New Orleans Pelicans vs. Toronto Raptors TNT 8 PM (ET)
• Oct. 22 Los Angeles Lakers vs. Los Angeles Clippers TNT 10:30 PM (ET)

• Oct. 23 Boston Celtics vs. Philadelphia 76ers ESPN 8 PM (ET)
• Oct. 23 Denver Nuggets vs. Portland Trail Blazers ESPN 10 PM (ET)

Saturday
Oct132018

Report: NBA Tops List In $50-$65B Global Sports Sponsorships Power Ranking

By Barry Janoff

October 13, 2018: DataPOWA, a sports and entertainment sponsorship and digital marketing analytics company, says that global sponsorship spend on sports is $50 billion, increasing 5% annually over the past decade.

That figure is even higher according to research firm Statista, which provides marketing and research data to companies and universities around the world, putting the figure at upward of $63 billion in 2017.

Led last season by the start of an eight-year $1 billion deal with Nike, and the launch of a three-year test program involving jersey ad partners, NBA sponsorship spend topped $1 billion for the first time in league history.

The $1.12 billion sponsor spend in 2017-18 was up $259 million over the $861 million sponsor spend in 2016-17 and nearly double the $679 million sponsor spend from 2013-14, according to Chciago-based research and consulting firm ESP Properties' 2018 ESP NBA Sponsorship Spend Report.

The $1.12 billion sponsor spend puts the NBA second among U.S. sports, behind only the NFL’s $1.2 billion, but ahead of MLB sponsor spend $892 million in 2017 and the NHL's $505 million in 2017-18.

How strong is NBA marketing, sponsorship and fan interaction worldwide versus other sports leagues and organizations?

No. 1, according to dataPOWA’s just-released POWA Index, which coincides with the start of the 2018-19 NBA season this coming week.

That puts the home court of LeBron James, Stephon Curry and James Harden ahead of all other U.S. sports, with the NFL at No. 4 and MLB No. 11.

Behind the NBA are such powerful franchises as No. 2  Real Madrid, No. 3 Barcelona, England's Premier League at No. 5 and No. 6 Manchester United.

Among U.S. sports entities on the POWA Index, the NFL’s New England Patriots are No. 19, the only U.S. sports team among the Top 20.

The Patriots are the second most-valuable sports franchise in the NFL and sixth most-valuable in the world, at $3.8 billion, according to Forbes.

The Dallas Cowboys, not listed among the POWA Top 20, are not only the most valuable sports franchise in the NFL, at $5 billion, but also in the world, according to Forbes.

That list put the Cowboys ahead of Manchester United ($4.1 billion), Real Madrid ($4.08 billion), Barcelona ($4.06 billion) and MLB’s New York Yankees ($4 billion).

London-based dataPOWA said that its POWA Index is the “world’s first data-driven, real-time sports sponsorship valuation engine, (providing) a holistic view of the market by incorporating traditional media, digital platforms and fan interactions.

“A thorough review of the POWA Index shows that each of the leagues and clubs worldwide has its own set of strengths and challenges,” POWA Index commissioner Michael Flynn told NBC Sports.

“The U.S. has always been a pioneer in the commercialization of sport but the sponsorship market is becoming increasingly global.”

According to Flynn, over the next few years, “These rights-holders are likely to be both collaborators and competitors in the sponsorship market as the NBA, NFL and MLB seek to follow European football rights-holders in expanding their global fan-bases.”

The Top Ten in the POWA Index also includes No. 7. UEFA Champions League, No. 8. La Liga, No. 9. Arsenal and No. 10 Liverpool.

NBA Sponsor Spend Tops $1B With Nike, Jersey Ad Deals

Dallas Cowboys Have Five Billion Reasons Why They Are Most Valuable Franchise

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