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NEWS REAL

• CBS said that Tim Tebow would be the host for its in-production reality series, Million Dollar Mile, from LeBron James’ Springhill Entertainment, Warner Bros. and  Fly on the Wall Entertainment. Commentators will be Maria Taylor and Matt Smith. The premise: A team wins $1 million if they can survive an obstacle course being built on real city streets.

• ESPN Events is adding a bowl game to its roster beginning in 2020, the Myrtle Beach Bowl. The game will feature teams from three conference partners: Conference USA, Mid-American Conference and Sun Belt Conference. Each conference will participate up to four times between 2020 and 2025. The Myrtle Beach Bowl will be played in Brooks Stadium, located on the campus of Coastal Carolina, nationally televised on ESPN networks.

• Tennis Channel will debut an original series, The Ten, Nov. 11, the first of eight hour-long countdown shows with a different list each week. Begins with The Ten: Men (ten best men's tennis players of all time) then Women, Trailblazers, Seasons, Hotheads, Upsets, Americans, Rivalries. Jason Biggs hosts.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Kevin Cash Tampa Bay Rays
• Alex Cora Boston Red Sox
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Bud Black Colorado Rockies
• Craig Counsell Milwaukee Brewers
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Corey Kluber Cleveland Indians
• Blake Snell Tampa Bay Rays
• Justin Verlander Houston Astros

NL CY YOUNG
• Jacob deGrom New York Mets
• Aaron Nola Philadelphia Phillies
• Max Scherzer Washington Nationals

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

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COLLEGE

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No. 1 Colleges Since '92
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Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct102015

NBA Explains 'This Is Why We Play' In 2015-16 Season Opening Campaign

By Barry Janoff

October 12, 2015: The NBA has united current stars, coaches, legends, game-changers, fans and schoolyard ballers for, "This Is Why We Play," a multi-media campaign launching this week in advance of the 2015-16 season opener on Oct. 27.

The campaign, targeting core and casual fans, is intended to "capture the emotions behind basketball’s universal appeal, showcasing stories of what motivates, inspires and excites teams, players and fans both on and off the court."

The first spot, "Anthem," which breaks Oct. 12, highlights the game’s "historical milestones and reverberating cultural impact, and demonstrates many ways teams, players and fans are deeply connected to basketball and the values it teaches."

Following "Anthem," the campaign will include “Anticipation” (breaking Oct. 22) and “Joy” (Oct. 27).

The "Anthem" spot hits in 60- and 30-second versions.

Select spots will roll out in customized team versions, according to the NBA.

The range of current players includes Carmelo Anthony (New York Knicks), Chris Bosh and Dwyane Wade (Miami Heat), James Harden (Houston Rockets), Kevin Durant (Oklahoma City Thunder), Kawhi Leonard (San Antonio Spurs), Stephen Curry (Golden State Warriors), Zach LaVine (Minnesota Timberwolves) and Doc Rivers (head coach of the Los Angeles Clippers).

Icons include Larry Bird, Magic Johnson, Willis Reed and Yao Ming.

Featured game-changers Becky Hammon of the San Antonio Spurs (the first full-time assistant coach in the league), Violet Palmer (the first woman NBA ref) and Jason Collins (the league's first openly gay player)..

Media buy includes ESPN, TNT, ABC,  NBA TV, ABC Family, Comedy Central, DirecTV, HGTV, MTV,  Nick@Nite, Spike and VH1.

Support also includes print, Internet, in-arena and league and team platforms.
 
This and subsequent spots will also get a heavy dose of social media. Platforms include Facebook, Twitter (#ThisIsWhyWePlay), Instagram, Snapchat, Vine, Tumblr, Tencent and Weibo, which will also feature user-generated content.

On NBA Instagram, the league said it would  launch "a first-person testimonial photo series on Instagram, spotlighting how basketball has impacted the lives of individual fans, players and team personnel."

A bevy of shots of show NBA players interacting with fans throughout communities around the world. As such, a leg of the campaign will be integrated with all of the NBA’s platforms and social responsibility efforts, including Jr. NBA, NBA Cares and Ene Be A, according to the league.

The NBA's lead agency is Translation, NY.

In "Anthem," interspersed with shots of players in action and off the court, a voiceover says, "Why do we play? We play for jumpers, passers and shooters. We play for driveway one-on-ones. Playground heroes. The clutch nets. We play for ballers. Shot callers (Coach Doc Rivers). Game changers (Magic and Bird). Life changers (Yao Ming).

"We play for the East side (a shot of Carmelo Anthony), West side (Kobe Bryant), North side (a shot of Chicago) and South side," the narrative continues. "We play for the drama. The suspense. And comedy" (Chris Bosh photo-bombing Dwayne Wade during a TV interview).

"Comebacks (Willis Reed in Game 7 of the 1970 NBA Finals). Paybacks (Reggie Miller vs. Knicks in the 1995 playoffs). Givebacks. The breakthrough. Breaking barriers (Jason Collins, Becky Hammon and Violet Palmer)."

As shots of past NBA champions and the defending league champion Golden State Warriors appear, the voiceover says, "We play for chasing the dream. On and off the court." (See the full spot here.)

According to the league, "This Is Why We Play" demonstrates how "NBA basketball is more than just spectacular in-game play; teams, players and fans are deeply connected to the game and its values off the court."

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