Top
QUICK HITS

• Six first-year eligible candidates are among the 27 semi-finalists for the Pro Football Hall of Fame Class of 2018: CB/S Ronde Barber, G Steve Hutchinson, LB Ray Lewis, LB Brian Urlacher, WR Randy Moss andDE/DT Richard Seymour. The Class of 2018 will be unveiled during NFL Honors, a two-hour prime-time awards special to air nationally (Feb. 3, 2018) on the eve of Super Bowl LII.
• The New York Knicks named Dan Sabreen vp-public relations, effective Nov. 27. Sabreen has spent more than a decade at CBS Sports, most recently as vp-communications.
• For every save made by goalkeepers during MLS Eastern and Western Conference Championships and MLS Cup, Allstate said it would donate two new soccer nets to fields in need in that club's city. MLS goalies participating inlcude Zack Steffen (Columbus Crew), Joe Willis (Houston Dynamo), Stefan Frei (Seattle Sounders) and Alex Bono (Toronto FC).
• 2018 BBWAA ballot unveiled, with 14 1st timers including Chris Carpenter, Johnny Damon, Andruw Jones, Chipper Jones, Hideki Matsui, Jim Thome, Johan Santana, Omar Vizquel Full ballot

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

2018 NFL Pro Bowl Voting (To Date)
1. Carson Wentz QB Philadelphia Eagles 273,367
2. Tom Brady QB New England Patriots 239,989
3. Le’Veon Bell RB Pittsburgh Steelers 227,771
4. Todd Gurley RB Los Angeles Rams 215,687
5. Antonio Brown WR Pittsburgh Steelers 215,584
6. Drew Brees QB New Orleans Saints 207,751
7. Kareem Hunt RB Kansas City Chiefs 204,611
8. Jared Goff QB Los Angeles Rams 200,346
9. Russell Wilson QB Seattle Seahawks 183,630
10. Alex Smith QB Kansas City Chiefs 178,392
11. Rob Gronkowski TE New England Patriots 168,663
12. Zach Ertz TE Philadelphia Eagles 156,183
13. Julio Jones WR Atlanta Falcons 124,556
14. Joey Bosa DE Los Angeles Chargers 117,480
15. Kyle Juszczyk FB San Francisco 49ers 116,816
16. Aaron Donald DT Los Angeles Rams 102,194
17. Luke Kuechly LB Carolina Panthers 101,131
18. A.J. Buoy CB Jacksonville Jaguars 92,686
19. Everson Griffen DE Minnesota Vikings 91,621
20. Geno Atkins DT Cincinnati Bengals 88,126
SOURCE: NFL

BUY SELL

Top-Selling MLS Jerseys
1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
6. Clint Dempsey
7. Sebastian Giovinco
8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

SOURCE: MLSStore.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct102015

NBA Explains 'This Is Why We Play' In 2015-16 Season Opening Campaign

By Barry Janoff

October 12, 2015: The NBA has united current stars, coaches, legends, game-changers, fans and schoolyard ballers for, "This Is Why We Play," a multi-media campaign launching this week in advance of the 2015-16 season opener on Oct. 27.

The campaign, targeting core and casual fans, is intended to "capture the emotions behind basketball’s universal appeal, showcasing stories of what motivates, inspires and excites teams, players and fans both on and off the court."

The first spot, "Anthem," which breaks Oct. 12, highlights the game’s "historical milestones and reverberating cultural impact, and demonstrates many ways teams, players and fans are deeply connected to basketball and the values it teaches."

Following "Anthem," the campaign will include “Anticipation” (breaking Oct. 22) and “Joy” (Oct. 27).

The "Anthem" spot hits in 60- and 30-second versions.

Select spots will roll out in customized team versions, according to the NBA.

The range of current players includes Carmelo Anthony (New York Knicks), Chris Bosh and Dwyane Wade (Miami Heat), James Harden (Houston Rockets), Kevin Durant (Oklahoma City Thunder), Kawhi Leonard (San Antonio Spurs), Stephen Curry (Golden State Warriors), Zach LaVine (Minnesota Timberwolves) and Doc Rivers (head coach of the Los Angeles Clippers).

Icons include Larry Bird, Magic Johnson, Willis Reed and Yao Ming.

Featured game-changers Becky Hammon of the San Antonio Spurs (the first full-time assistant coach in the league), Violet Palmer (the first woman NBA ref) and Jason Collins (the league's first openly gay player)..

Media buy includes ESPN, TNT, ABC,  NBA TV, ABC Family, Comedy Central, DirecTV, HGTV, MTV,  Nick@Nite, Spike and VH1.

Support also includes print, Internet, in-arena and league and team platforms.
 
This and subsequent spots will also get a heavy dose of social media. Platforms include Facebook, Twitter (#ThisIsWhyWePlay), Instagram, Snapchat, Vine, Tumblr, Tencent and Weibo, which will also feature user-generated content.

On NBA Instagram, the league said it would  launch "a first-person testimonial photo series on Instagram, spotlighting how basketball has impacted the lives of individual fans, players and team personnel."

A bevy of shots of show NBA players interacting with fans throughout communities around the world. As such, a leg of the campaign will be integrated with all of the NBA’s platforms and social responsibility efforts, including Jr. NBA, NBA Cares and Ene Be A, according to the league.

The NBA's lead agency is Translation, NY.

In "Anthem," interspersed with shots of players in action and off the court, a voiceover says, "Why do we play? We play for jumpers, passers and shooters. We play for driveway one-on-ones. Playground heroes. The clutch nets. We play for ballers. Shot callers (Coach Doc Rivers). Game changers (Magic and Bird). Life changers (Yao Ming).

"We play for the East side (a shot of Carmelo Anthony), West side (Kobe Bryant), North side (a shot of Chicago) and South side," the narrative continues. "We play for the drama. The suspense. And comedy" (Chris Bosh photo-bombing Dwayne Wade during a TV interview).

"Comebacks (Willis Reed in Game 7 of the 1970 NBA Finals). Paybacks (Reggie Miller vs. Knicks in the 1995 playoffs). Givebacks. The breakthrough. Breaking barriers (Jason Collins, Becky Hammon and Violet Palmer)."

As shots of past NBA champions and the defending league champion Golden State Warriors appear, the voiceover says, "We play for chasing the dream. On and off the court." (See the full spot here.)

According to the league, "This Is Why We Play" demonstrates how "NBA basketball is more than just spectacular in-game play; teams, players and fans are deeply connected to the game and its values off the court."

Back to Home Page