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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Feb062019

Hot Shots: NBA Teams Valued At Record $1.9B, Topped By Knicks, Lakers, Warriors

By Barry Janoff

February 6, 2019: The New York Knicks have one of the worst records in the NBA, have not won a NBA championship since 1972-73 and are currently moving players and salary with the intention of signing two major players for the 2019-20 season.

None the less, the Knicks continue to lead the NBA in one significant area: Most valuable franchise.

The team is valued at $4 billion, up 11% from last season, which is also tied for second most-valuable sports franchise in the U.S. with crosstown neighbors the New York Yankees, both behind the NFL’s Dallas Cowboys at $5 billion.

The average NBA team is worth $1.9 billion, up 13% over last year and three times the level of five years ago, according to a new report from Forbes.

By comparison, the 32 NFL franchises are valued at an average of $2.57 billion, with six teams valued at $3 billion or more.

Second to the Knicks are the Los Angeles Lakers, now led by LeBron James, valued at $3.7 billion.

The two-time defending NBA champion Golden State Warriors are No. 3 and the only other NBA team topping $3 billion at $3.5 billon.

With the Warriors leaving Oracle Arena next season for the $1 billion Chase Center — and with $2 billion in contractually obligated income from sponsorships, suites and season ticket holder fees for the new arena — Forbes said to “look for the Warriors to challenge the Knicks as the NBA’s leading revenue generator.”

The Top Five this season also includes the Chicago Bulls ($2.9 billion) and Boston Celtics ($2.8 billion).

The Knicks crosstown rival Brooklyn Nets come in at No. 6 ($2.35 billion) while the Lakers co-Staples Center tenants, the Clippers, are No. 9 ($2.2 billion).

With James leaving town, the Cleveland Cavaliers dropped from No. 15 last season to No. 25 this season ($1.28 billion).

The Milwaukee Bucks, now in new Fiserv Forum, come in at No. 22, valued at $1.35 billion, up 145% since the ownership group bought the team for $550 million in 2014, according to Forbes.

At the other end of the spectrum, but still valuable commodities: the Detroit Pistons at No. 26 ($1.27 billion), No. 27 Minnesota Timberwolves ($1.26 billion). No. 28 Charlotte Hornets ($1.25 billion), No. 29 New Orleans Pelicans ($1.22 billion) and No. 30 Memphis Grizzlies ($1.2 billion).

The Philadelphia 76ers were the biggest gainer for the second-straight year, up 40% to $1.65 billion.

Over the past five years, the largest franchise value gainer is the Warriors, up 367%, with the team winning three NBA titles over the past four years, according to Forbes.

The  Clippers were second (up 282% over the past five years) followed by the Sixers (252%), Bucks (233%) and the Toronto Raptors (222%).

Total NBA revenue hit $8 billion last season, up 8.5%.

According to Forbes, “In addition to the gains from TV and arena renovations, teams reaped the rewards of the NBA’s logo patch sponsorships.

“The three-year trial program started with the 2017-18 season, and every team except the Oklahoma City Thunder has a deal in place, at an annual rate of between $4 million and $20 million.”

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