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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Oct112014

New NBA Marketing Takes Roll Call, Wants Everybody Up For 2014-15 Season

By Barry Janoff

October 11, 2014: With MLB post-season in full swing, the NFL in over-drive, Nascar in the new playoff knockout rounds in the Chase for the Sprint Cup and the NHL season officially underway, the NBA has jammed into an energetic new campaign a bevy of current and past players, fans, dancers, mascots, a rap star, domestic and international city scenes and social media images, all screaming to remind everyone that the NBA season will soon begin in earnest.

Under a new very big umbrella campaign, "Everybody Up!," the league intends to show that it is ready to hit the court running. The launch spot, "Roll Call," incorporates new scenarios — LeBron James with the Cleveland Cavaliers, rookie head coaches Derek Fisher (New York Knicks) and Steve Kerr (Golden State Warriors) — with some of the best of the rest, including shots of Kevin Durant, Blake Griffin, James Harden, Chicago Bulls head coach Tom Thibodeau and Tony Parker and the defending NBA champion San Antonio Spurs.

It broke over the weekend during the NBA's pre-season Global Games and online.

The multi-platform season-long effort will include a series of national TV spots on ESPN, TNT, ABC, and NBA TV; as well as on regional sports networks, league and team social media platforms, in-arena and internationally.

Localized team "Roll Call" spots will launch on regional sports networks, in-arena and on digital platforms.

Everybody Up!, which also encompasses print and Internet, will be integrated across all of the league's digital platforms, including NBA TV, NBA.com, mobile and social media assets, throughout the season. Lead agency is Goodby, Silverstein & Partners.

"We are all united by our love of the game, and the new 'Everybody Up' campaign captures the passion, dedication and endless contributions of the global NBA community," Pam El, NBA  CMO, said in a statement. "With tremendous momentum heading into the season, we look forward to engaging both our avid and casual fans like never before."

"Roll Call" is played out to a remix of the classic Ray Charles song, "What'd I Say Pt. I & II," with a rap from Grammy Award-winning artist and actor Common.

"Alright, ya'll. This is a roll call. Let me see you, Big City, Live City, Rip City, Mexico City, China. London.

"Where you at, dude with all the hats? Dude with the hair cut. Dude with the beard (James Harden). All you baby sizes. Shag sizes. No, really — Shaq sizes (as we see a shot of Shaquille O'Neal dancing with Jabbawockeez during his introduction at the 2009 All-Star Game)."

NBA fans then get their turn. "Let me see you fantasy owners, tweeters, blog readers. Gamers. Game-timers. Let me see you floor seats (we get a shot of Griffen diving into the crowd), family seats, your momma's seats (as Durant kisses him mom), best seats in the house.

"Let's see you legends (Larry Bird and Magic Johnosn), coaches, trainers. You too, rookie (Derek Fisher). Both of you (Steve Kerr). Pick No. 1 (Andrew Wiggins). Pick No. 2 (Jabari Parker). Pick No. 28 (Tony Parker, who was drafted by the Spurs in 2001). Pick of the Year."

Then we see James being introduced with his new Cavaliers teammates. "Ha, that's gonna be fun. Let's see you dancers, ring leaders, real leaders (a shot of military personnel). Guy coming off the bench. Guy leaving the bench behind. Passers. Dunkers. Blockers Buzzer-beaters. Contenders. Championship defenders. It's tip-off time, ya'll. Everybody up!" (See the full spot here.)

Separately, the NBA said that  it has signed a multi-year extension with Cisco, with whom they began working in 2007. Cisco will continue as the official technology partner of the NBA, WNBA, NBA Development League and USA Basketball. 

According Emilio Collins., evp-global marketing partnerships for the NBA, “Cisco has consistently incorporated innovative technology solutions into our partnership, from enabling connections with our fans to transforming collaboration among our employees. As we continue to look at growing the game experience and the ways in which it can be presented and consumed, we know that Cisco will play a vital leadership role with us.”

The 2014-15 NBA season begins Oct. 28.

NBA's TV Bill To ESPN-ABC, TNT: $24 Billion

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