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NBA 2016-17 Honors

Kia MVP: Russell Westbrook, Oklahoma City Thunder
Kia Rookie of the Year: Malcolm Brogdon, Milwaukee Bucks
Kia Most Improved Player: Giannis Antetokounmpo, Milwaukee Bucks
Kia Defensive Player of the Year: Draymond Green, Golden State Warriors
Kia Sixth Man Award: Eric Gordon, Houston Rockets
Coach of the Year: Mike D’Antoni, Houston Rockets
Executive of the Year: Bob Myers, Golden State Warriors
Twyman-Stokes Teammate of the Year: Dirk Nowitzki, Dallas Mavericks
NBA Sportsmanship Award: Kemba Walker, Charlotte Hornets
Lifetime Achievement Award: Bill Russell, Boston Celtics legend
Sager Strong Award: Monty Williams, San Antonio Spurs

Source: NBA

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Most Followed Pro Athletes On Twitter

1. Cristiano Ronaldo Real Madrid 53.4M
2. LeBron James Cleveland Cavaliers 37M
3. Neymar Jr. Barcelona 29.7M
4. Kaka MLS 27M
5. Sachin Tendulkar cricket 16.6M
6. Andres Iniesta Barcelona 16.5M
7. Kevin Durant Golden State Warriors 16M
8. Virat Kohli cricket 15.9M
9. Mesut Ozil Arsenal 15.5M
10. Gerard Pique Barcelona 15M
SOURCE: TWITTER

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Oct112014

New NBA Marketing Takes Roll Call, Wants Everybody Up For 2014-15 Season

By Barry Janoff

October 11, 2014: With MLB post-season in full swing, the NFL in over-drive, Nascar in the new playoff knockout rounds in the Chase for the Sprint Cup and the NHL season officially underway, the NBA has jammed into an energetic new campaign a bevy of current and past players, fans, dancers, mascots, a rap star, domestic and international city scenes and social media images, all screaming to remind everyone that the NBA season will soon begin in earnest.

Under a new very big umbrella campaign, "Everybody Up!," the league intends to show that it is ready to hit the court running. The launch spot, "Roll Call," incorporates new scenarios — LeBron James with the Cleveland Cavaliers, rookie head coaches Derek Fisher (New York Knicks) and Steve Kerr (Golden State Warriors) — with some of the best of the rest, including shots of Kevin Durant, Blake Griffin, James Harden, Chicago Bulls head coach Tom Thibodeau and Tony Parker and the defending NBA champion San Antonio Spurs.

It broke over the weekend during the NBA's pre-season Global Games and online.

The multi-platform season-long effort will include a series of national TV spots on ESPN, TNT, ABC, and NBA TV; as well as on regional sports networks, league and team social media platforms, in-arena and internationally.

Localized team "Roll Call" spots will launch on regional sports networks, in-arena and on digital platforms.

Everybody Up!, which also encompasses print and Internet, will be integrated across all of the league's digital platforms, including NBA TV, NBA.com, mobile and social media assets, throughout the season. Lead agency is Goodby, Silverstein & Partners.

"We are all united by our love of the game, and the new 'Everybody Up' campaign captures the passion, dedication and endless contributions of the global NBA community," Pam El, NBA  CMO, said in a statement. "With tremendous momentum heading into the season, we look forward to engaging both our avid and casual fans like never before."

"Roll Call" is played out to a remix of the classic Ray Charles song, "What'd I Say Pt. I & II," with a rap from Grammy Award-winning artist and actor Common.

"Alright, ya'll. This is a roll call. Let me see you, Big City, Live City, Rip City, Mexico City, China. London.

"Where you at, dude with all the hats? Dude with the hair cut. Dude with the beard (James Harden). All you baby sizes. Shag sizes. No, really — Shaq sizes (as we see a shot of Shaquille O'Neal dancing with Jabbawockeez during his introduction at the 2009 All-Star Game)."

NBA fans then get their turn. "Let me see you fantasy owners, tweeters, blog readers. Gamers. Game-timers. Let me see you floor seats (we get a shot of Griffen diving into the crowd), family seats, your momma's seats (as Durant kisses him mom), best seats in the house.

"Let's see you legends (Larry Bird and Magic Johnosn), coaches, trainers. You too, rookie (Derek Fisher). Both of you (Steve Kerr). Pick No. 1 (Andrew Wiggins). Pick No. 2 (Jabari Parker). Pick No. 28 (Tony Parker, who was drafted by the Spurs in 2001). Pick of the Year."

Then we see James being introduced with his new Cavaliers teammates. "Ha, that's gonna be fun. Let's see you dancers, ring leaders, real leaders (a shot of military personnel). Guy coming off the bench. Guy leaving the bench behind. Passers. Dunkers. Blockers Buzzer-beaters. Contenders. Championship defenders. It's tip-off time, ya'll. Everybody up!" (See the full spot here.)

Separately, the NBA said that  it has signed a multi-year extension with Cisco, with whom they began working in 2007. Cisco will continue as the official technology partner of the NBA, WNBA, NBA Development League and USA Basketball. 

According Emilio Collins., evp-global marketing partnerships for the NBA, “Cisco has consistently incorporated innovative technology solutions into our partnership, from enabling connections with our fans to transforming collaboration among our employees. As we continue to look at growing the game experience and the ways in which it can be presented and consumed, we know that Cisco will play a vital leadership role with us.”

The 2014-15 NBA season begins Oct. 28.

NBA's TV Bill To ESPN-ABC, TNT: $24 Billion

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