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QUICK HITS

• Derek Chang has been appointed CEO for NBA China Most recently was Head of International Lifestyle Channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content Strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “’Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
May242013

NBA, Taco Bell Thinking On The Outside Of The Box For Playoff Promotion

Special to NYSportsJournalism.com

May 24, 2013: In an effort to make the playoffs hotter and tastier, the NBA and Taco Bell have unveiled the Taco Bell NBA BIG Box, six different NBA-themed boxes featuring players from every team and filled with Taco Bell menu items.

Players on the packaging include Kevin Durant, Tyson Chandler, Dwyane Wade, Kyrie Irving, Deron Williams, Ray Allen, Paul Pierce, Josh Smith, Kevin Love, James Harden, Kobe Bryant and Chris Paul.

This is the second NBA-themed box from league partner Taco Bell. In 2010, Charles Barkley fronted a multi-media campaign that included a Super Bowl XLIV TV and an NBA box.

The Taco Bell NBA BIG Box promotion is scheduled to run in more than 6,000 Taco Bell locations now through July 3.

In addition to featuring 42 players from all 30 teams, the boxes dismantle to create a miniature basketball court as well as a QR code that opens a special mobile microsite containing exclusive videos and other content featuring “Live Mas” moments.

The boxes feature two distinct menus: the Doritos Locos Tacos BIG Box contains a Doritos Locos Taco Supreme (Cool Ranch or Nacho Cheese), Burrito Supreme, Crunchy Taco and a medium-size drink; the NBA Beefy Crunch Burrito BIG Box: Beefy Crunch Burrito, Crunchwrap Supreme, Crunchy Taco and a medium drink.

Taco Bell has been the NBA’s official quick-service restaurant since 2009.

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