Blake Griffin Predicts Fans Will Be In The Game With WinView App, Campaign
Thursday, November 1, 2018 at 09:52PM
NYSportsJournalism.com in Ad Campaigns, Ad Campaigns, Blake Griffin, NBA, WinView, mobile apps, sports marketing

By Barry Janoff

November 1, 2018: WinView, a leading skill-based sports prediction mobile games platform, has unveiled a multi-media, multimillion-dollar campaign starring All-Star forward Blake Griffin of the NBA’s Detroit Pistons.

The effort supports the company’s strategy — "Watch real games on TV. Compete against real sports fans. Win real money. Only on WinView" —  that the “future of televised sports will be driven by more fan engagement while watching the game on TV or a mobile device.”

The campaign,“Predict. Win. Watch Your Back,” “flips the script on the classic relationship between fans watching at home and the superstars playing on the court by taking a humorous look at the ‘commodification’ of professional athletes by fans and the ‘gamification’ of everyday life,” according to the Redwood, Calif.-based company.

The first episode, “Blake vs. Todd,” broke today via TV, radio, YouTube, at WinView's Web site and Griffin’s social channels, including Twitter, Instagram and Facebook.

Subsequent episodes will be released over the next week, including a fourth “bonus” episode featuring Blake and his brother Taylor (pictured below).

The series was written and produced by OBB Pictures.

WinView said its platform is a “game of skill that's legal in 39 states for its paid entry contests and legal nationwide for its free entry contests.”

“Blake has tremendous credibility as a comedic performer with our target audience. His trademark dry humor in this content illustrates how every sports fan watching the game on TV is already playing WinView — even if they don’t realize it,” Tom Rogers, executive chairman for Redwood, Calif.-based WinView, said via the company.

“Whether you’re trying to predict if a superstar like Blake will make a free throw or an office drone will sink a ball of paper into the wastebasket, predicting what happens next is a part of life."

According to Rogers, "Thanks to WinView’s unique platform, sports fans can benefit from testing their Sports IQ and significantly elevate their fan engagement during the live game.”

“I’m excited to partner with WinView because they’re pioneering new way to watch and enjoy sports," Griffin said via the company.

“I really liked being part of the creative process on the campaign and content series because it allowed me to invade a fan’s life and turn the tables, predicting what would happen in their day-to-day lives.”

Blake vs. Todd” finds fictional office worker “Todd” playing WinView while watching an NBA game on his computer screen and predicting that Blake will miss a free throw.

“Yes, suck it Griffin!” Todd shouts when his prediction comes true.

Much to Todd’s dismay, Griffin stares back at Todd through the computer screen. But Todd’s day goes from bad to worse when the next morning when Blake is introduced to Todd’s office staff as his new regional manager.

“When I started in this business 47 years ago I got one piece of advice: Always have each other’s backs. So just know that I’ll always be watching yours,” not a good plan for Todd, who sees Griffin giving him an evil stare.

Rather than doing any real work, Griffin and Todd use the WinView app to predict what each will do next in the office: Will Todd will hit the waste basket with a piece of trash? (He misses, and Griffin snidely remarks, “Not so easy, is it?!”) Can Griffin successfully use the copy machine?

The series continues when Griffin has additional office interactions in “Conference (Room) Champion” and “Performance Review” and  a fourth “bonus” episode featuring Blake and his brother Taylor, “Blake vs. Taylor.”

WinView said it is focused on free mobile two-screen synchronized televised sports games for prizes in the U.S., leveraging its extensive experience in pioneering real-time interactive television games played on the mobile second screen.”

WinView said it has “52 foundational patents covers the synchronization of the second-screen with TV broadcasts and commercials and the optimum methods of monetizing sports-based games of skill, among other types of programming content.”

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