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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Aug232018

Like Money In The Bank: San Antonio Spurs Sign Frost Bank To Jersey Patch Deal

By Barry Janoff

August 22, 2018: The San Antonio Spurs have finally joined the ranks of NBA teams with jersey patch advertising deals, signing a multi-year alliance with locally headquartered Frost Bank.

The alliance will come with multi-platform marketing support, including signage in AT&T Center and in Frost Bank locations as well as a “comprehensive community engagement platform.”

Financial terms of the pact were not shared.

The Spurs are the 23rd NBA team with a jersey-logo deal and the second to be signed following the conclusion of the 2017-18 season.

The Memphis Grizzlies signed a jersey patch deal with FedEx earlier this month. FedEx also has a naming-rights deal for the team’s home venue, FedExForum.

The average value of the previous NBA jersey-patch deals is about $9 million, per industry analysts.

The Spurs-Frost Bank alliance dates back to 1973 when then president Tom C. Frost provided the financing necessary to move the franchise, then part of the ABA, from Dallas to San Antonio. Throughout the 45-year relationship, Spurs Sports & Entertainment said it has also "relied on Frost as its longest-tenured partner and bank, according to the team and financial institution."

Frost Bank is a Texas-chartered bank based in San Antonio with 134 branches and 1,300 ATMs, all in Texas.

“We’re proud to be a sponsor and a partner with such a well-regarded, successful organization as the Spurs,” Phil Green, Frost chairman and CEO, said in a statement. “We wanted to partner with them because Frost and the Spurs share the same values of integrity, caring and excellence.

“All across Texas, Frost bankers can be recognized by the Frost logo pins they proudly wear . . . As we welcome the Spurs into the Frost family, we hope they will wear the logo as proudly as we do.”

The Spurs jerseys will be unveiled prior to the start of the season and debut on-court when they host the Miami Heat on Sept. 30 in the first game of the 2018 pre-season.

The NBA is entering the second season of a planned three-season jersey patch trial.

Among the biggest financial deals, the Golden State Warriors jersey-logo pact with Rakuten is valued at $60 million over three years.

The Los Angeles Lakers signed with e-commerce firm Wish, a three-year deal that analysts put at $12-$14 million annually, similar in value to an alliance between the New York Knicks and SquareSpace.

The Cleveland Cavaliers signed with Goodyear for $30 million over three years. The Boston Celtics have a three-year deal with GE valued at $24 million.

According to Rick Pych, Spurs Sports & Entertainment President and CEO, “It was very important for us to find a jersey patch partner that best aligned with our company culture and values, and Frost Bank is the perfect match as demonstrated in the exemplary professional and community service that they have provided to Texans for now over 150 years.

“In our 45 years of partnership with Frost, we have witnessed firsthand the commitment to building long-term caring relationships with their customers as well as to the communities in which they serve.”

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)

• Boston Celtics (GE)

• Brooklyn Nets (Infor)

• Charlotte Hornets (LendingTree)
• Cleveland Cavaliers (Goodyear)

• Dallas Mavericks (5miles)

• Denver Nuggets (Western Union)

• Detroit Pistons (Flagstaff Bank)

• Golden State Warriors (Rakuten)

• Los Angeles Clippers (Bumble)

• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)

• Miami Heat (Ultimate Software)

• Milwaukee Bucks (Harley Davidson)

• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)

• Orlando Magic (Disney World)

• Philadelphia 76ers (StubHub)

• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)

• Toronto Raptors (Sun Life)

• Utah Jazz (Qualtrics)

 

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