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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Aug232018

Like Money In The Bank: San Antonio Spurs Sign Frost Bank To Jersey Patch Deal

By Barry Janoff

August 22, 2018: The San Antonio Spurs have finally joined the ranks of NBA teams with jersey patch advertising deals, signing a multi-year alliance with locally headquartered Frost Bank.

The alliance will come with multi-platform marketing support, including signage in AT&T Center and in Frost Bank locations as well as a “comprehensive community engagement platform.”

Financial terms of the pact were not shared.

The Spurs are the 23rd NBA team with a jersey-logo deal and the second to be signed following the conclusion of the 2017-18 season.

The Memphis Grizzlies signed a jersey patch deal with FedEx earlier this month. FedEx also has a naming-rights deal for the team’s home venue, FedExForum.

The average value of the previous NBA jersey-patch deals is about $9 million, per industry analysts.

The Spurs-Frost Bank alliance dates back to 1973 when then president Tom C. Frost provided the financing necessary to move the franchise, then part of the ABA, from Dallas to San Antonio. Throughout the 45-year relationship, Spurs Sports & Entertainment said it has also "relied on Frost as its longest-tenured partner and bank, according to the team and financial institution."

Frost Bank is a Texas-chartered bank based in San Antonio with 134 branches and 1,300 ATMs, all in Texas.

“We’re proud to be a sponsor and a partner with such a well-regarded, successful organization as the Spurs,” Phil Green, Frost chairman and CEO, said in a statement. “We wanted to partner with them because Frost and the Spurs share the same values of integrity, caring and excellence.

“All across Texas, Frost bankers can be recognized by the Frost logo pins they proudly wear . . . As we welcome the Spurs into the Frost family, we hope they will wear the logo as proudly as we do.”

The Spurs jerseys will be unveiled prior to the start of the season and debut on-court when they host the Miami Heat on Sept. 30 in the first game of the 2018 pre-season.

The NBA is entering the second season of a planned three-season jersey patch trial.

Among the biggest financial deals, the Golden State Warriors jersey-logo pact with Rakuten is valued at $60 million over three years.

The Los Angeles Lakers signed with e-commerce firm Wish, a three-year deal that analysts put at $12-$14 million annually, similar in value to an alliance between the New York Knicks and SquareSpace.

The Cleveland Cavaliers signed with Goodyear for $30 million over three years. The Boston Celtics have a three-year deal with GE valued at $24 million.

According to Rick Pych, Spurs Sports & Entertainment President and CEO, “It was very important for us to find a jersey patch partner that best aligned with our company culture and values, and Frost Bank is the perfect match as demonstrated in the exemplary professional and community service that they have provided to Texans for now over 150 years.

“In our 45 years of partnership with Frost, we have witnessed firsthand the commitment to building long-term caring relationships with their customers as well as to the communities in which they serve.”

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)

• Boston Celtics (GE)

• Brooklyn Nets (Infor)

• Charlotte Hornets (LendingTree)
• Cleveland Cavaliers (Goodyear)

• Dallas Mavericks (5miles)

• Denver Nuggets (Western Union)

• Detroit Pistons (Flagstaff Bank)

• Golden State Warriors (Rakuten)

• Los Angeles Clippers (Bumble)

• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)

• Miami Heat (Ultimate Software)

• Milwaukee Bucks (Harley Davidson)

• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)

• Orlando Magic (Disney World)

• Philadelphia 76ers (StubHub)

• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)

• Toronto Raptors (Sun Life)

• Utah Jazz (Qualtrics)

 

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