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• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Oct282016

Pick-Up (Game) In Aisle 6: Parker, Leonard, Duncan Star In New H-E-B Spurs Spots

By Barry Janoff

October 27, 2016: The San Antonio Spurs are one of the most successful teams in the NBA.

H-E-B is one of the most successful supermarket chains in the U.S.

Makes sense, then, that the Spurs and H-E-B have had a successful alliance, which is still on-going, that stretches back more than a decade.

For the 12th year, H‑E‑B and Spurs Sports & Entertainment have teamed to create a multi-platform marketing campaign anchored by six humorous TV spots, this year featuring such current Spurs stars as LaMarcus Aldridge, Manu Ginobili, Danny Green, Kawhi Leonard, Patty Mills, Tony Parker, first-year Spur Pau Gasol and team mascot, The Coyote.

H-E-B has also brought in several Spurs stars from the past, including Tim Duncan, who may have retired from the NBA following the 2015-16 season but, apparently, not from H-E-B commercials, of which he is veteran of several years.

The group of Spurs legends also includes George “Ice Man” Gervin, Sean Elliott, Bruce Bowen and David Robinson, all in "Retirement Club."

H-E-B released the first three following the Spurs game against the Sacramento Kings Thursday night: “Farmer’s Market,” “Origami” and “Fluent.”

Three more, including the spot with Duncan and other Spurs legends, will be unveiled during the team’s season home opener on Oct. 29, against the New Orleans Pelicans. (Editor's Note: "Tony's Truck" and "Coyote's Birthday.")

The spots, as per the tradition of this campaign, are humorous in nature, with the players often having good-natured fun at the expense of their teammates.

In "Origami," for example, the guys are in a room making origami figures. Most of them turn out nice projects — Aldridge creates a frog "with serious hops," Mills an alligator — but Leonard proves to be less than skilled in the craft. When he holds up a big white lump, the others ask, "What is that?" "A snowball," Leonard says matter-of-factly.

The spots showcase such products as H-E-B Prime 1 Beef, fresh fruit and, in "Origami," H-E-B Asian Stir Fry Kits (which are so quick that you can "use the extra time to master the ancient art of origami," as Genobili expains).

Support for spots includes Internet, social media, POP and in-arena in AT&T Center, the Spurs home venue.

The alliance between H-E-B and Spurs Sports & Entertainment "has led to community investment projects and provided Spurs fans and H-E-B customers with player appearances and fan appreciation events throughout the year," according to H-E-B.

H-E-B has 360 stores in Texas and Mexico, but gets a national marketing spotlight, not just because of the star power of the players, but because fans and consumers tend to enjoy the low-key, if not homey, attitude of the effort.

The NBA said it uses the Spurs H-E-B campaigns as an example of how other teams can feature players to promote marketing partners.

"Farmer’s Market" shows the guys in a field, each positioned behind makeshift fruit stands displaying produce available at H-E-B, from their respective native countries. Gasol has Taylor Golden pears from Spain. Aldridge has  golden corn from Hondo, Texas. Leonard is displaying golden California plumcots. "They breed plums with apricots," he says when the others look at him.

Parker describes his item, but speaking in his native French. "Gateau Napoleon avec fraises de Poteet!" After drawing blank stares from his teammates, Leonard translates for Parker: "That’s Napoleon shortcake with Poteet strawberries."

"Fluent" finds Ginobili and Gasol standing at a huge grill, barbecuing an array of meat. They explain what they are grilling to Mills and Green, but, with Ginobili (from Argentina) and Gasol (from Spain), they speak in Spanish.

"You guys know we don’t speak Spanish," replies Mills, who is from Australia. But when they taste the meat, they suddenly speak the language.

Dios mio! Esta delicioso!” exclaims Green.

"Está riquisima!," says Mills.

"H-E-B vende más carne que cualquier otra tienda en Texas" (H-E-B sells more meat than any other store in Texas)," adds a voiceover.

Lead agency is Richards Group, Dallas.

H-E-B, a 111-year-old company with sales topping $22 billion, has a vested interest as a marketing partner with the team, including the 7,300 square foot H-E-B FanZone in AT&T Center that contains 56 LCD flat-screen TVs, pop-a-shot games, arena bowl view, a private bar and multiple catering stations.

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