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NEWS REAL

• For the 15th consecutive year, ESPN will present the NCAA Division I Men’s Ice Hockey Championship in its entirety, with the 15-game, 16-team tournament beginning with regional action March 29-31 and concluding with the Frozen Four on April 11 and 13. The Frozen Four will be in Buffalo, NY, with all three games on ESPN2.

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Gatorade: 'Keep Moving' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
May152018

NBA Sponsor Spend Tops $1B For First Time With Nike, Jersey Patch Deals 

By Barry Janoff

May 15, 2018: Led by the start of an eight-year $1 billion deal with Nike, and the launch of a three-year test program involving jersey partners, NBA sponsorship spending has topped $1 billion for the first time in league history.

The $1.12 billion sponsor spend in 2017-18 is up $259 million over the $861 million sponsor spend in 2016-17 and nearly double the $679 million sponsor spend from 2013-14.

Twenty-one teams have deals that include jersey sponsorships, accounting for more than $135 million this past season.

That figure alone represents a 16% increase in overall NBA sponsorship revenue, according to research and consulting firm ESP Properties, Chicago.

“Putting the impact of offering uniform ID into context, the increase is more than six times greater than the projected 4.5% increase in overall 2018 North American sponsorship spending and the 4.9% increase in overall sports spending,” according to the 2018 ESP NBA Sponsorship Spend Report.

State Farm is the NBA’s most active partner, with 68% of properties with a sponsor in the insurance category report a partnership with the insurance firm.

Insurance is also the most active category among NBA properties, with insurance companies are five times more likely to sponsor the NBA than the average of all categories, according to the 2018 ESP NBA Sponsorship Spend Report.

The $1.12 billion sponsor spend puts the NBA second among U.S. sports, behind only the NFL’s $1.2 billion. MLB sponsor spend was $892 million last season and the NHL was at $505 million.

Worldwide sponsorship spend in motorsports topped $5.3 billion last year, golf was at $1.7 billion and tennis was at $739 million, per ESP Properties.

According to research firm Statista, which provides information to companies and universities around the world, global sponsorship spend on sports topped a category record $63 billion in 2017.

Among other new deals, in March, the NBA unveiled a pact with YouTube TV to become the presenting sponsor for The Finals this June, a first for the NBA.

The multi-year partnership also includes YouTube TV as presenting partner for The Finals for the WNBA and the NBA G League.

"Our presenting partnership of The Finals marks another first in our longstanding and innovative history with YouTube,” Dan Rossomondo, NBA svp-global media and business development, said in a statement.

Other new NBA league partners include Headspace, Heroic Sport and Rakuten.

NBA sponsor spend was $799 million in 2015-16 and $739 million in 2014-15.

After State Farm, the NBA’s most active partners include Gatorade (58% of properties with a sponsor in the insurance category report a partnership with the brand), Anheuser-Busch InBev (58%), Tissot (45%), Coca-Cola (42%), Kia (39%), FanDuel (39%), Comcast (35%), Papa John’s (32%), Uber (29%), McDonald’s (29%), MolsonCoors (29%), Lexus (29%), Toyota (29%) and TicketMaster (29%).

Comcast, Papa John’s and Molson Coors replaced adidas, McDonald’s and Lexus on the Top Ten most active sponsor list.

After insurance, the NBA’s most active categories include Automotive (four times more likely to sponsor the NBA than the average of all sponsors), QSR (3.8), Medical (3.7), Retail (3.7), Lottery and Gaming (3.6), Beer (3.2), Sports Apparel (2.8), Media (2.6) and Telcom (2.5).

Quick-service restaurants moved up three places from the 2016-2017 season, beer dropped two slots to become the seventh most active category.

Banks fell off the Top Ten most active category list after being the eighth most active category last year.

The $1 billion figure was also hit by the NBA for the first time in another area.

On average, NBA teams are worth a record $1.65 billion, 22% over last year, and every team is worth at least $1 billion for the first time, according to a new report from Forbes.

The New York Knicks, valued at $3.6 billion, are the NBA’s most valuable franchise for the third consecutive year, but are up just 9% in value versus the previous year, according to Forbes.

The Knicks are followed by the Los Angeles Lakers ($3.3 billion), Golden State Warriors ($3.1 billion), Chicago Bulls ($2.6 billion) and Boston Celtics ($2.5 billion).

The average value of the 21 NBA jersey-patch deals is about $9 million, per industry analysts.

Among the leaders, the Warriors jersey-logo pact with Rakuten is valued at $60 million over three years.

The Lakers signed with e-commerce firm Wish, a three-year deal that analysts put at $12-$14 million annually, similar in value to an alliance between the Knicks and SquareSpace.

The Cleveland Cavaliers signed with Goodyear for $30 million over three years. The Celtics have a three-year deal with GE valued at $24 million.

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

NBA Signs YouTube TV Finals Presenting Sponsor

NBA Team Values Average $1.6B, Each Top $1B

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