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• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Saturday
Apr162016

Jersey Score: NBA Ads $100M-Plus Value To $1B Nike Deal With New 'Billboard' Option

By Barry Janoff

April 15, 2016: Boldly going where Nascar and soccer have gone before, the NBA said that its Board of Governors has approved the placement of ads on jerseys, beginning with the 2017-18 season.

What was called a three-year "pilot program" will see patches on the front left of the game jerseys, approximately 2.5 inches by 2.5 inches and adjusted to fit the dimensions of each sponsor’s logo.

NBA commissioner Adam Silver said the move would generate approximately $100 million in revenue for the league. The three-year pilot launch coincides with the beginning of Nike's eight-year contract, valued at $1 billion by industry analysts, replacing adidas as the NBA's official on-court apparel provider.

With no limit set on how much teams can ask for the ad(s), industry analysts said the figure from jersey ads might go higher if all 30 teams sell the space in the $2-$4 million annual range.

A report earlier this month from Canadian media company TSN, anticipating the move by the NBA, said that Maple Leaf Sports and Entertainment, which owns the Raptors, "have suggested to potential advertisers that the on-jersey ads are worth between $4-$5 million per season."

"We still don't know how much money this will generate," Silver said during a media conference call Friday (April 15) in New York following the NBA Board of Governors meeting.

"The NBA’s 30 teams will be responsible for selling their own jersey sponsorships. Teams will be in control of the asset, and can decide whether or not they want a logo," said Silver. "It is their decision on if they want it connected to a current team partner, or a new partner. We have heard from some owners that they may want to use the space for a not-for-profit group."

Nike, taking over from rival adidas, will have it's "Swoosh" logo, on the front right of game jerseys — also a first for the league — on all teams except for the Charlotte Hornets.

The Hornets are majority owned by Michael Jordan, and the NBA said it is "in discussions" to have the team place a Jordan Brand patch in the spot where the Nike logo would go. Jordan Brand is a division of Nike, taking in more than $2.5 billion billion annually.

Despite the news, not all of the parameters have been established.

"This is a bit of an experiment," Silver said, "There will be unintended consequences. We don't how it will impact the larger marketplace," referring to the new logos potentially encroaching into territory intended exclusively for league marketing partners.

Silver, however, did state, "There will be some protection for national partners," to avoid such conflicts. "We want an opportunity to look at all of that information once they begin selling.

"Hopefully they will be new companies coming into the NBA. Companies that want to connect with consumers," said Silver. "Some of these companies may be based outside the U.S. We want to help generate growth of game through this arrangement."

There has been some talk about the NHL adding sponsor logos to its jerseys, which are now supplied by Reebok but beginning in 2017-18 will be provided by parent company adidas.

When that new deal was signed late last year, NHL commissioner Gary Bettman said, "There has been speculation that this deal will inevitably lead to ads on jerseys. That is absolutely not true. The fact of the matter is, we are not currently considering putting advertising on NHL jerseys. There have been no discussions formally or informally with anyone about doing that."

Nascar has long had company logos on its driver's uniforms and cars, and global soccer leagues are well-known for their jersey-front sponsorships.

Manchester United of the English Premier League is in the midst of a seven-year, $560 million jersey sponsorship pact with Chevrolet.

Barcelona FC, led by Lionel Messi, was taking in about $33 million annually from Qatar Airways for top-tier sponsorship, including jersey-front placement. The club is seeking a new partner, with the value expected to increase in value. Nike is the kit outfitter for the club.

In the U.S. MLS and NASL each have numerous jersey-front sponsors, including Emirates with the latter's New York Cosmos.

Jersey ads are not new to the NBA. The league signed a deal with partner Kia to have the car company place a logo on the front left of the 2016 All-Star Game jerseys, as well as an adidas logo, which took place in Toronto.

Both the WNBA and NBA D-League have numerous teams with jersey sponsorships.

The sponsor patch will not appear on the retail versions of the Nike player jerseys, but teams will have the option to sell the jerseys with sponsor patches in their own retail outlets, according to the NBA.

Even with the potential new revenue stream, SIlver said he was aware that there would be detractors, among them people who see players as walking billboards.

"I understand that some fans want jerseys commercial-free," he said. "This is part of building the league. Over our history, many sponsorship revenues have been added and they've initially been met with mixed reviews. I think the results will be positive. But there is a reason this is a pilot program. I want to hear what our fans have to say."

Nike Deal Puts The 'N' Into NBA

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