Top
NEWS REAL

• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Feb092017

How NBA Seeks To Score With Fans, Players, Consumers In New 2K eLeague 

By Barry Janoff

February 9, 2017: Calling it "a unique opportunity to develop something truly special for our fans and the young and growing eSports community," the NBA and Take-Two Interactive Software have unveiled plans to launch the NBA2K eLeague.

The pro competitive gaming league is intended to “bring together the best basketball gamers in the world."

According to the NBA and Take Two, this would be the first official eSports league operated by a U.S. professional sports league. They also said the "groundbreaking competitive gaming league" would consist of teams operated by actual NBA franchises.

NBA commissioner Adam Silver said that "all 30 teams have expressed interest in creating e-versions of themselves for the NBA2K eLeague," which is scheduled to begin in 2018.

"We believe we have a unique opportunity to develop something truly special for our fans and the young and growing eSports community," Silver said in a statement. "We look forward to combining our best-in-class NBA sports team operators with Take-Two’s competitive gaming expertise to create a brand new league experience."

The formation of the NBA2K eLeague comes as eSports is in a decidedly upward growth period.

In 2016, the eSports economy hit $493 million, a 52% growth over the previous year, according to research and marketing firm NewZoo, San Francisco. eSports events reached 148 million "enthusiasts" and another 144 million "occasional" viewers last year.

One key reason for the NBA to move into the eSports category: "Of the 80 million American basketball fans, 9.6 million are also into eSports," according to NewZoo. "(And) basketball clubs investing in eSports have the potential to reach 10.3 million new eSports fans currently not into basketball."

Among NBA-related people already in the eSports space via investment and/or participation are Dallas Mavericks owner Mark Cuban, Shaquille O'Neal, Magic Johnson, owners of the Philadelphia 76ers and media companies Turner Sports and ESPN.

The news of the NBA2K e-League comes a week after Electronic Arts Competitive Gaming Division revealed broadcast partnership deals with ESPN, NFL Network and Univision to "bring the competitive gaming experience to a broader, global audience."
 
EA said its alliance with ESPN would "mark the first time the network has ever aired an eSports event in the United States."

The FIFA Ultimate Team Championship Series Paris Regional Final aired on ESPN this past weekend (with additional coverage on ESPN2, ESPN Deportes and ESPN3). 
 
EA said it was extending its broadcast partnership with  NFL Network and Univision following the success of the Madden Classic tournament broadcast on both networks this past December.

The deal includes the three remaining Madden NFL EA Majors tournaments this season: Madden Bowl, Madden Challenge and the Madden Championship, starting this weekend.

The NBA alliance with Take-Two dates back to 1999. Since then, the NBA 2K series has sold more than 68 million units worldwide, according to Take-Two.

"We believe we have a unique opportunity to develop something truly special for our fans and the young and growing eSports community."

NBA 2K17, the most recent release, has sold nearly 7 million units since its release this past September and is on track to become 2K’s highest-selling sports title ever, according to the company.

"We are proud to expand our strong relationship with the NBA and co-create the NBA 2K eLeague," Strauss Zelnick, chairman and CEO for Take-Two, said in a statement. "Through the NBA 2K series, which is renowned throughout the world for capturing the authenticity of the NBA and the passion of its fans, we have a proven track record of highly successful collaboration.

"With this new venture, Take-Two and the NBA aim to fuel the accelerating growth of eSports and take the thrill of competition to exciting new heights."

eSports Nearing NFL, MBA, MLB Levels In Marketing, Money
 
Back to Home Page