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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan142013

Sears Scores All-Star Game Deal To Launch Season-Long Activation With NBA

By Barry Janoff

January 14, 2013: The NBA has added another marketer to its potent All-Star weekend of events, signing a deal that makes national retailer Sears the title sponsor of Shooting Stars, a skills competition during All-Star Saturday Night presented by State Farm.

Financial terms were not disclosed.
 
As part of Sears Shooting Stars, which leads off the evening of events on Feb. 16, Sears will have exposure onsite in Houston and the Toyota Center and marketing during the broadcast on TNT.  In addition, Sears will get a branded area at NBA All-Star Jam Session in the George R. Brown Convention Center.

NBA All-Star Saturday Night presented by State Farm also includes the Taco Bell Skills Challenge, the Foot Locker Three-Point Contest and the Sprite Slam Dunk. The All-Star Game will be played Feb. 17.

The event had been sponsored by Haier.

Long-term, Sears said it plans to support the NBA throughout the season at events including the NBA Draft presented by State Farm, the NBA Summer League, WNBA Inspiring Women National Awards luncheon and the Naismith Memorial Basketball Hall of Fame enshrinement ceremony.
 
As part of its All-Star Game activation, Sears is offering one "Shop Your Way" rewards loyalty club member the chance to present the Sears Shooting Stars championship trophy to the winning team during an on-court presentation live on TNT. In addition, loyalty members will have the opportunity to "take photos with Sears Shooting Stars participants prior to the contest, receive tickets to NBA All-Star events and meet an NBA legend." (Full details here.)
 
“NBA fans — like Sears customers — are loyal and passionate, so this is a great strategic fit,” Jim Kunihiro, vp/CMO for Sears, said in a statement. “Bringing the excitement of NBA All-Star Weekend and these exclusive NBA rewards to our 'Shop Your Way' rewards members is another example of how we’ve created a program unlike any other social commerce experience.”

The Sears Shooting Stars contest features one current NBA player, one current WNBA player and one TNT on-air talent/NBA legend on each team seeking to score from a series of locations with increasing difficulty.

According to Rachel Jacobson, NBA svp-global marketing partnerships, “Sears is an iconic brand with a long-history of connecting with consumers and a great addition to NBA All-Star 2013. Sears Shooting Stars is one of our marquee events at NBA All-Star and through this relationship we will engage with fans through the event and the Sears Shop Your Way rewards program.”

Reliant Energizes NBA All-Star Game

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