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QUICK HITS

Lagardère Sports and Entertainment has launched Lagardère Plus, a global agency 'with a mission to transform traditional brand sponsorships into highly inventive and impactful marketing platforms.'
• NBA has launched NBA AR app, an augmented reality experience that allows people to play virtual pop-a-shot from any point in the world through AR technology. 'This marks the first augmented reality game by a U.S. sports league.'  NBA AR for iPhone is available for free at the App Store.
• Bruce Arena has resigned as head coach for the U.S. Men’s National Soccer Team days after they failed to qualify for the 2018 FIFA World Cup.
• With 114 days to go until Super Bowl LII in Minneapolis, the Minnesota Super Bowl Host Committee has selected 10,000 volunteers to be on Crew 52, the official volunteer force of Super Bowl LII.  Crew 52 will be responsible for helping welcome more than one million visitors to Minnesota during a ten-day Super Bowl festival
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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul132009

NBA, Sears Hit The Road To Support Protégé B-Ball Shoes

July 13, 2009: Sears Holding has signed a deal with the NBA and siblings WNBA and the NBA Development League to support Protégé, a low-cost line of basketball shoes sold exclusively at Sears and Kmart. The line was created by Al Harrington, now with the New York Knicks, when he was a member of the Golden State Warriors. The initial component of the alliance will be a Protégé Basketball Block Party, a touring grassroots event that will make stops in eight cities throughout the summer, beginning this week in Los Angeles and later visiting New York, Philadelphia, Baltimore, Atlanta, Miami, Detroit, and Chicago. The Protégé Basketball Block Party will be promoted via TV, radio, print and online content.

Stephen Jackson of the Warriors, who was a teammate of Harrington's at Golden State, has been endorsing the line. WNBA players Cappie Pondexter (Phoenix Mercury) and DeLisha Milton-Jones (Los Angeles Sparks) are also endorsers. The line, with an average SRP of $34.99, follows in the footsteps of Stephon Marbury's Starbury, which is now sold online but had been exclusive to Steve & Barry's at $14.98 before the retailer went out of business. Kmart earlier this year broke a multi-media effort for Protégé shoes and apparel, via Draftfcb, Chicago, "Meet My Protégé."

The Protégé Basketball Block Party is an 18-wheel, 53-foot show truck that transforms into a 4,500 square foot basketball playground. The events will feature free on- and off-court interactive activities including shooting contests, measure-up activities, basketball clinics and appearances by current and former NBA, WNBA and NBA D-League players.

“This program is another example of how we work with our partners to create exciting and interactive basketball activities that engage the dedicated fan bases of the NBA, WNBA, and NBA Development League," Mark Tatum, NBA evp-marketing partnerships, said in a statement. The NBA has been active during the offseason, including its new deal in which Taco Bell replaced McDonald's as the league's official QSR.

Kmart Bringing Back Low-Cost NBA Shoes

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