Top
POLL POSITION
What Are You Watching In April 2018
 
pollcode.com free polls
QUICK HITS

• NBC Sports Nascar analyst Dale Earnhardt Jr. and his wife Amy, an interior designer, "will transform a dilapidated 150-year-old historic home in Key West, Fla., into a gorgeous coastal retreat" in DIY Network’s new series, Renovation Realities: Dale Jr. & Amy. The four-episode series premieres Saturday, June 2.

• The National September 11 Memorial & Museum and NHL Hall of Famer Mark Messier announced a new special exhibition, “Comeback Season: Sports After 9/11,” which explores how “sports and athletes helped to unite the country, console a grieving nation and give us a reason to cheer again following the 2001 attacks.” Opens June 27. Details here.

• Athletes First, a sports agency that represents such athletes as Aaron Rodgers, Clay Matthew, Nick Foles, Josh Norman, Jamaal Charles and Deshaun Watson; and coaches including Jason Garrett and Urban Meyer, is launching Athletes First Partners (A1P), an international sales and marketing services company.

A1P's said its first client is Think450, the for-profit subsidiary of the National Basketball Players Assn., for which it would “help monetize collective sponsorship, licensing and content opportunities” on behalf of the 450 professional NBA players the Union represents.

Athletes First co-founder and president Brian Murphy will serve as CEO of A1P. Former NFL and Nascar executive Jim O'Connell will be president. Full story here.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

NFL Draft: Fox, NFL Net See More Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul132009

NBA, Sears Hit The Road To Support Protégé B-Ball Shoes

July 13, 2009: Sears Holding has signed a deal with the NBA and siblings WNBA and the NBA Development League to support Protégé, a low-cost line of basketball shoes sold exclusively at Sears and Kmart. The line was created by Al Harrington, now with the New York Knicks, when he was a member of the Golden State Warriors. The initial component of the alliance will be a Protégé Basketball Block Party, a touring grassroots event that will make stops in eight cities throughout the summer, beginning this week in Los Angeles and later visiting New York, Philadelphia, Baltimore, Atlanta, Miami, Detroit, and Chicago. The Protégé Basketball Block Party will be promoted via TV, radio, print and online content.

Stephen Jackson of the Warriors, who was a teammate of Harrington's at Golden State, has been endorsing the line. WNBA players Cappie Pondexter (Phoenix Mercury) and DeLisha Milton-Jones (Los Angeles Sparks) are also endorsers. The line, with an average SRP of $34.99, follows in the footsteps of Stephon Marbury's Starbury, which is now sold online but had been exclusive to Steve & Barry's at $14.98 before the retailer went out of business. Kmart earlier this year broke a multi-media effort for Protégé shoes and apparel, via Draftfcb, Chicago, "Meet My Protégé."

The Protégé Basketball Block Party is an 18-wheel, 53-foot show truck that transforms into a 4,500 square foot basketball playground. The events will feature free on- and off-court interactive activities including shooting contests, measure-up activities, basketball clinics and appearances by current and former NBA, WNBA and NBA D-League players.

“This program is another example of how we work with our partners to create exciting and interactive basketball activities that engage the dedicated fan bases of the NBA, WNBA, and NBA Development League," Mark Tatum, NBA evp-marketing partnerships, said in a statement. The NBA has been active during the offseason, including its new deal in which Taco Bell replaced McDonald's as the league's official QSR.

Kmart Bringing Back Low-Cost NBA Shoes

Back to Home Page