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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Sep192018

NBA Scores Another Jersey Patch Deal As Biofreeze Builds Roster With Blazers, Lillard

By Barry Janoff

September 19, 2018: Sloane Stephens, Shaun White and marathon runner Sarah Sellers already endorse it, as do teams including the Boston Red Sox, Chicago Cubs, New York Yankees, San Francisco Giants and Los Angeles Dodgers.

Now, Biofreeze is making its first foray onto NBA jerseys.

Parent company Performance Health has signed a multi-year pact with the Portland Trail Blazers for marketing activation to include a Biofreeze logo on the front of team jerseys.

The Trail Blazers are the 24th NBA team with a jersey ad deal.

Biofreeze has also signed a separate multi-year endorsement deal with Trail Blazers All-Star guard Damian Lillard, who will be featured in marketing for the product along the lines of the spot done with tennis star Stephens (pictured below).

Financial terms of the deals were not shared.

The average value of the previous NBA jersey-patch deals is about $9 million, per industry analysts.

The deal with the Trail Blazers comes a week after Biofreeze signed a three-year deal to become the “official external pain reliever” for the TCS New York City Marathon and the New York Road Runners Five Borough Series.

The brand is also title sponsor for the Biofreeze San Francisco Marathon and a partner with the Bank of America Chicago Marathon.

Performance Health said the jersey patch component is part of a “comprehensive partnership program designed to strengthen the tevam’s performance on the court and positively impact the Portland community.”

“We’ve found the perfect partner in Performance Health and we look forward to having them be a part of Rip City for many years to come,” Chris McGowan, Trail Blazers president and CEO, said via the team.

“Performance Health and Biofreeze share our same commitment to both growing and sustaining healthy, active communities in Oregon, Southwest Washington and the Pacific Northwest region.”

Performance Health is a global leader in rehab, recovery and sports performance. Biofreeze is an external product used to relive sore muscles, back aches and sore joints.

Performance Health is headquartered in Warrenville, Ill. Biofreeze is based out of Cuyahoga Falls, Ohio.

In addition to the jersey logo, Biofreeze will have presence on other Trail Blazer equipment, in and around the team’s Moda Center home arena and through media support.

In 2019, the Biofreeze logo will also appear on the Trail Blazers jerseys during NBA Summer League in Las Vegas.

Marketing comes with the tag line: The secret weapon of athletes, clinical professionals and now you.

According to  Michael McGoohan, CMO for Performance Health, “Biofreeze’s mission is to help people overcome pain and perform at their personal best — everyone from (Trail Blazers All-Star guard) Damian Lillard to the everyday active person in Portland.

“This partnership is an excellent fit for Biofreeze and we are excited to support the Trail Blazers and Rip City for many years to come.”

The NBA jersey logo program began last season as part of a three-year trial.

Among the biggest financial deals, the Golden State Warriors jersey-logo pact with Rakuten is valued at $60 million over three years.

The Los Angeles Lakers signed with e-commerce firm Wish, a three-year deal that analysts put at $12-$14 million annually, similar in value to an alliance between the New York Knicks and SquareSpace.

The Cleveland Cavaliers signed with Goodyear for $30 million over three years. The Boston Celtics have a three-year deal with GE valued at $24 million.

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)

• Boston Celtics (GE)

• Brooklyn Nets (Infor)

• Charlotte Hornets (LendingTree)

• Cleveland Cavaliers (Goodyear)

• Dallas Mavericks (5miles)

• Denver Nuggets (Western Union)

• Detroit Pistons (Flagstaff Bank)

• Golden State Warriors (Rakuten)

• Los Angeles Clippers (Bumble)

• Los Angeles Lakers (Wish)

• Memphis Grizzlies (FedEx)

• Miami Heat (Ultimate Software)

• Milwaukee Bucks (Harley Davidson)

• Minnesota Timberwolves (Fitbit)

• New Orleans Pelicans (Zatarain’s)

• New York Knicks (Squarespace)

• Orlando Magic (Disney World)

• Philadelphia 76ers (StubHub)

• Portland Trail Blazers (Biofreeze)

• Sacramento Kings (Blue Diamond)

• San Antonio Spurs (Frost Bank)

• Toronto Raptors (Sun Life)

• Utah Jazz (Qualtrics)

San Antonio Spurs Sign Frost Bank To Jersey Patch Deal

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