Top
NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
Sep192018

NBA Scores Another Jersey Patch Deal As Biofreeze Builds Roster With Blazers, Lillard

By Barry Janoff

September 19, 2018: Sloane Stephens, Shaun White and marathon runner Sarah Sellers already endorse it, as do teams including the Boston Red Sox, Chicago Cubs, New York Yankees, San Francisco Giants and Los Angeles Dodgers.

Now, Biofreeze is making its first foray onto NBA jerseys.

Parent company Performance Health has signed a multi-year pact with the Portland Trail Blazers for marketing activation to include a Biofreeze logo on the front of team jerseys.

The Trail Blazers are the 24th NBA team with a jersey ad deal.

Biofreeze has also signed a separate multi-year endorsement deal with Trail Blazers All-Star guard Damian Lillard, who will be featured in marketing for the product along the lines of the spot done with tennis star Stephens (pictured below).

Financial terms of the deals were not shared.

The average value of the previous NBA jersey-patch deals is about $9 million, per industry analysts.

The deal with the Trail Blazers comes a week after Biofreeze signed a three-year deal to become the “official external pain reliever” for the TCS New York City Marathon and the New York Road Runners Five Borough Series.

The brand is also title sponsor for the Biofreeze San Francisco Marathon and a partner with the Bank of America Chicago Marathon.

Performance Health said the jersey patch component is part of a “comprehensive partnership program designed to strengthen the tevam’s performance on the court and positively impact the Portland community.”

“We’ve found the perfect partner in Performance Health and we look forward to having them be a part of Rip City for many years to come,” Chris McGowan, Trail Blazers president and CEO, said via the team.

“Performance Health and Biofreeze share our same commitment to both growing and sustaining healthy, active communities in Oregon, Southwest Washington and the Pacific Northwest region.”

Performance Health is a global leader in rehab, recovery and sports performance. Biofreeze is an external product used to relive sore muscles, back aches and sore joints.

Performance Health is headquartered in Warrenville, Ill. Biofreeze is based out of Cuyahoga Falls, Ohio.

In addition to the jersey logo, Biofreeze will have presence on other Trail Blazer equipment, in and around the team’s Moda Center home arena and through media support.

In 2019, the Biofreeze logo will also appear on the Trail Blazers jerseys during NBA Summer League in Las Vegas.

Marketing comes with the tag line: The secret weapon of athletes, clinical professionals and now you.

According to  Michael McGoohan, CMO for Performance Health, “Biofreeze’s mission is to help people overcome pain and perform at their personal best — everyone from (Trail Blazers All-Star guard) Damian Lillard to the everyday active person in Portland.

“This partnership is an excellent fit for Biofreeze and we are excited to support the Trail Blazers and Rip City for many years to come.”

The NBA jersey logo program began last season as part of a three-year trial.

Among the biggest financial deals, the Golden State Warriors jersey-logo pact with Rakuten is valued at $60 million over three years.

The Los Angeles Lakers signed with e-commerce firm Wish, a three-year deal that analysts put at $12-$14 million annually, similar in value to an alliance between the New York Knicks and SquareSpace.

The Cleveland Cavaliers signed with Goodyear for $30 million over three years. The Boston Celtics have a three-year deal with GE valued at $24 million.

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)

• Boston Celtics (GE)

• Brooklyn Nets (Infor)

• Charlotte Hornets (LendingTree)

• Cleveland Cavaliers (Goodyear)

• Dallas Mavericks (5miles)

• Denver Nuggets (Western Union)

• Detroit Pistons (Flagstaff Bank)

• Golden State Warriors (Rakuten)

• Los Angeles Clippers (Bumble)

• Los Angeles Lakers (Wish)

• Memphis Grizzlies (FedEx)

• Miami Heat (Ultimate Software)

• Milwaukee Bucks (Harley Davidson)

• Minnesota Timberwolves (Fitbit)

• New Orleans Pelicans (Zatarain’s)

• New York Knicks (Squarespace)

• Orlando Magic (Disney World)

• Philadelphia 76ers (StubHub)

• Portland Trail Blazers (Biofreeze)

• Sacramento Kings (Blue Diamond)

• San Antonio Spurs (Frost Bank)

• Toronto Raptors (Sun Life)

• Utah Jazz (Qualtrics)

San Antonio Spurs Sign Frost Bank To Jersey Patch Deal

Back to Home Page