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What Are You Watching In June 2018?
 
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• Topps, the exclusive trading card partner of MLB, has named retired slugger David Ortiz as a spokesperson and Topps Now "lead scout." In this role, "Ortiz will work with the Topps team in picking the best moments of the MLB season and support Topps' initiatives throughout the year, including National Baseball Card Day."

• On Location Experiences, the official hospitality partner for the NFL, said that premium ticket and hospitality packages for Super Bowl LIII are now available for purchase at NFLOnLocation.com. Super Bowl LIII will be played in Mercedes-Benz Stadium, Atlanta on Feb. 3, 2019.  “Excitement for Super Bowl LIII in Atlanta next year is already building, and we’re proud to be part of it,” said John Collins, CEO of On Location Experiences.

• Reebok has named Karen Reuther as global creative director. Reuther will head brand- and consumer-focused creative leadership across all design disciplines for Reebok, including working alongside product and marketing teams to deliver innovative, performance-led products for consumers across both fitness and lifestyle sides of the brand.  
KEEPING SCORE

Top-Selling MLB Jerseys (Jan.-May 2018)

1. Jose Altuve Houston Astros
2. Aaron Judge New York Yankees
3. Clayton Kershaw Los Angeles Dodgers
4. Giancarlo Stanton New York Yankees
5. George Springer Houston Astros
6. Anthony Rizzo Chicago Cubs
7. Kris Bryant Chicago Cubs
8. Shohei Otani Los Angeles Angels
9. Carlos Corea Hoston Astros
10. Mookie Betts Boston Red Sox
11. Mike Trout Los Angeles Angels
12. Cody Bellinger Los Angeles Dodgers
13. Buster Posey San Francisco Giants
14. Javier Baez Chicago Cubs

SOURCE: MLBShop.com

BUY SELL

WEEKEND BOX OFFICE (June 15-17)

1. Incredibles 2 - Disney - $180 M ($231.5M worldwide)
2. Ocean's 8 - Warner Bros. - $19.6M
3. Tag - Warner Bros. - $14.6M
4. Solo: A Star Wars Story - Disney - $9.1M
5. Deadpool 2 - 20th Century Fox - $8.8M
6. Hereditary - A24 - $7M
7. Superfly - Sony - $6.3M
8. Avengers: Infinity War - Disney - $5.3M
9. Adrift - STX Entertainment - $2.1M
10. Book Club - Paramount - $1.9M
11. A Wrinkle In Time - Disney - $1.8M
12. Gotti - Vertical Entertainment - $1.7M

NOTE: Jurassic World: Fallen Kingdom - Universal $173.6M international (opens in U.S. June 22)

SOURCE: COMSCORE.com

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct102017

NBA Spurs Growth In Japan With Rakuten Global Marketing, Media Partnership

By Barry Janoff

October 10, 2017: Last month, international Internet services provider Rakuten made its first inroad into the NBA, signing a three-year jersey-patch and marketing deal with the Golden State Warriors valued at $60 million.

Rakuten is now all-in with the NBA, signing a multi-year pact to become a global marketing partner with the league and the league’s exclusive distribution partner in Japan for all live NBA games.

The NBA said this would be its "most comprehensive media partnership in Japan" as well as Rakuten’s first alliance with a North American sports league.

The NBA said the partnership would help to continue to build its presence in Japan, which dates back to games and programming on-air there since the 1988-89 season.

Financial terms of the partnership were not shared, but its value was put in excess of $200 million by industry analysts.

“Rakuten is one of the world’s most innovative companies and an ideal partner for the NBA,” NBA commissioner Adam Silver said in a statement.  "Our new relationship with Rakuten speaks to the appetite that our passionate fans in Japan have for live NBA games and content, and we look forward to working with Rakuten to provide the most comprehensive NBA coverage to date.”

According to the NBA, the global marketing partnership enables Rakuten to create NBA and team zones and sell select NBA and team merchandise on its e-commerce channels worldwide.

That would include Rakuten Ichiba in Japan and Ebates, a membership-based online cash-back site in the U.S. 
 
In addition, Rakuten Viber, Rakuten’s instant messaging platform, "becomes an official platform for the NBA and its teams, providing its 900 million-plus users with access to league content."

This season, Rakuten will offer NBA League Pass, the league’s premium live game subscription service, exclusively to Rakuten members in Japan through NBA.com, the NBA App and for purchase through Rakuten’s VOD service, Rakuten TV.

NBA League Pass would enable customers in Japan to watch all NBA games including pre-season, regular-season and playoffs games, NBA All-Star, NBA Conference Finals and The Finals, in addition to other exclusive programming. 
 
Rakuten will also offer a subscription package on Rakuten TV, providing fans with access to nine games a week, one game per weekday and two games each on Saturdays and Sundays.

"Our new relationship with Rakuten speaks to the appetite that our passionate fans in Japan have for live NBA games and content."

According to Hiroshi  Mikitani, founder and CEO for Rakuten, “We are very excited to partner with the NBA to bring all the action of the world’s top basketball league to fans in Japan.

“As we have recently announced that we are proud partners of the Golden State Warriors, the NBA’s reigning champions, it is an honor to expand our contributions to the global growth and development of basketball with this NBA partnership," said Mikitani.

Founded in Tokyo in 1997, Rakuten's services reach more than 1 billion people. The company’s North American headquarters are in San Francisco.

This is the company’s second alliance this year with a sports franchise that has global reach. In July 2017, Rakuten became the main global partner, jersey-front sponsor and official innovation and entertainment partner for FC Barcelona.

The NBA's presence in Japan includes officially licensed league merchandise available at more than 180 Xebio stores nationwide.

The league pointed to a number of events it has conducted in Japan, including 12 regular-season games in three cities, interactive fan activaiton, NBA Cares community outreach initiatives; and in 2012, Basketball without Borders, the NBA and FIBA’s global basketball development and community outreach program.

Warriors Patch Into Movement, Sign $60M Jersey Deal With Rakuten

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