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NEWS REAL

• The NFL's 100th season will begin with the Chicago Bears hosting the Green Bay Packers in Soldier Field on Thursday, Sept. 5 (NBC, 8:20 PM ET). This will be the 199th meeting between the Bears and Packers, including regular- and post-season. Super Bowl champion New England Patriots will begin their season on NBC Sunday Night Football Sept. 8. Their opponent will be named when the full 2019 regular season schedule is released later this spring.

• Kraft Heinz, in partnership with the NHL and NHLPlayers’ Association (NHLPA) has unveiled the top four finalist communities competing for the coveted title of Kraft Hockeyville USA 2019. Voting begins March 30.

• NBA Experience, the new destination coming to Disney Springs at Walt Disney World Resort (Orlando) will officially open Aug. 12, 2019. In collaboration with the NBA, Disney is developing NBA Experience with 13 interactive elements and hands-on activities across 44,000 square feet and two floors, also including a NBA-themed retail store.

• D.G. Yuengling & Son brewery has signed a deal with Philadelphia Phillies' pitcher Aaron Nola, making him one of the first active, MLB players to have a partnership with a beer brand. Yuengling has been a sponsor of the Phillies since 2017,

• Alex Rodriguez' future is so hot he needs to wear shades. Good thing Jennifer Lopez also needs to wear shades. The celebrity couple stars in a new year-long marketing from Quay Australia, which is being called “their first major fashion campaign together,’ by industry analysts. Media includes print, digital and social media.

• The 2019 Alliance of American Football Championship, originally scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 22-24
1. Us $70.2M
2. Captain Marvel $35M
3. Wonder Park $9M
4. Five Feet Apart $8.8M
5. How To Train Your Dragon 3 $6.5M
6. A Madea Family Funeral $4.5M
7. Gloria Bell $1.8M
8. No Manches Frida 2 $1.8M
9. Lego Movie 2 $1.1M
10. Alita: Battle Angel $1M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

March Madness '19: Geico See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Saturday
Jun022018

Lights Camera! Action! NBA Players Seek To Be The Next Denzel (Equalizer) Washington

By Barry Janoff

June 1, 2018: Forget being like Mike. NBA players want to be like Denzel, and we have the script.

Premise: The NBA and Sony have an alliance during the NBA Finals to promote The Equalizer 2, starring Denzel Washington as Robert McCall, the follow to The Equalizer (2014), due in theaters July. 15.

Director Antoine Fuqua, after a suggestion by Denzel, auditions NBA players for the role of McCall.

Scene 1

The Pitch”: Antoine Fuqua, who directed The Equalizer, and Washington are watching an NBA game on TV.

Fuqua: “The studio (Sony) just called. They want to do Equalizer 2. You in?”

Denzel: Excited. “EQ 2!” Less excited. “I don’t do sequels.”

Fuqua: Confused. “It’s not like movie stars fall out of the sky.”

Washington: Looking at the TV. "You should audition NBA stars to see if any of them could be the next Robert McCall." Smiles. " I like that.”

Scene 2

Player Showcase”: Fuqua is in a room auditioning NBA players for the role of McCall.

Fuqua: “Read this line: ‘I’m a high-level paid government assassin.’”

Manu Ganobili (San Antonio Spurs) One-shot, speaking in a thick Argentine accent. ‘I’m a high-level paid government assassin.’”

Cut to Joel Embiid (Philadelphia 76ers): ‘I’m a high-level paid . . . assassin.’”

Victor Oladipo (Indiana Pacers) Seated on a stool. “What was the line again?”

Cut to Fuqua: “Give me your best Denzel.”

Lonzo Ball (Los Angeles Lakers): Big smile, arms wide open. “My man!!!”

Isaiah Thomas (Los Angeles Lakers): “King Kong ain’t got nothin’ on me!”

Fuqua: Look of bewilderment on his face. “Who was that?”

Thomas: “Denzel . . . “

Fuqua: Still bewildered. “Denzel . . .  Washington? Okay . . . “

Return to Ganobili, now wearing a cowboy outfit. Pretends to be shooting a gun. “Psshow!”

Fuqua: Still bewildered, looking at Ganobili’s boots. “Spurs!?”

Scene 3

In the audition room with Fuqua and Dwight Howard (Charlotte Hornets).

Fuqua: “Why are you always smiling?”

Howard: With a big, broad smile on his face. “I didn’t smile. There’s two types of pain. What do you see when you look at me?”

Fuqua: “You’re still smiling.”

Howard: “I should be The Equalizer. I have the poster to show you." Unrolls a poster that pictures Howard as Robert McCall. "This is the first 7-foot poster." Reads text on the poster. "He’s on the Dwight side of the law.”

Fuqua: “Let me see your most intense Robert McCall!”

Howard: Momentarily makes an intense face, then returns to a broad smile. “Was that intense?”

Scene 4

In the audition room, director Fuqua seeks a new "Catchphrase" for the movie.

Oladipo: “I just came up with my own catchphrases: You just got Ola-dequalized. When it comes to busting bad guys, I’m Victor-ious.”

Paul George (Oklahoma City Thunder): “Better call Paul.”

Skylar Diggins-Smith (WNBA Dallas Wings): “Roberta McCall.”

Scene 5

"We Got The Merchandise"

Fuqua: “What’s all this?”

Ball: Surround by a bevy of goods marked with EQ2 logos. “You’re going to need some ‘merch’ and my family is king of the ‘merch’: T-shirts. Hats. Doozie. Kicks — they’re kinda hot!”

Fuqua: “No. Can you do some acting now?”

Ball: “This is a family movie, right?”

Fuqua: “No.”

Ball: “So my family can't be in it!?”

Fuqua: “No.”

Ball: “Not even my Pops!?”

Voiceover:The Equalizer d2. In theaters July 20. And watch the NBA Finals on ABC.”

Fuqua (who is bald): “I had hair when these auditions began!”

Marketers (And Denzel) Ready To Play At NBA Finals

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