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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Nov202015

NBA Players Have 'One Wish' In Holiday Campaign: Special-Edition Uniforms

By Barry Janoff

November 20, 2015: A group of NBA players have "One Wish" for the holidays, and it's not what you might think.

It's about getting the new holiday-edition NBA jerseys.

A new spot, with support on Internet, social media and in-arena, touts the NBA's Dec. 25 TV games and full ten-game schedule, during which all players will be decked out in the Xmas-themed adidas jerseys, shorts and socks (from Stance).

The NBA also has designed a snow-flake ball for use on that day.

One Wish” features Anthony Davis (New Orleans Pelicans), James Harden (Houston Rockets), DeAndre Jordan (Los Angeles Clippers), Kawhi Leonard (San Antonio Spurs), Kevin Love (Cleveland Cavaliers) and Joakim Noah (Chicago Bulls).

In the spot, which is part of the NBA's umbrella "This Is Why We Play" effort, they all have a reason why the jolly bearded man who delivers gifts should bring them the special adidas gear.

"I've shared the ball like never before," says Leonard.

"The biggest day of the year is coming and I've been a very good boy," offers Noah.

Davis says, "This unibrow needs that uniform."

"I'll bring the love if you bring the jersey," relates Love.

And Harden offers, I've chosen team success over individual success. From one beard to another . . . "

A voiceover then says, "Tune in on Dec. 25 and watch the players' wishes come true." Text: This is why we play." (See the full spot here.)

Considering that the players get these jerseys anyway, the NBA is obviously channeling what it hopes will be the "one wish" among fans and consumers.

Each uniform features holiday-style script and a scarlet NBA seal — a nod to holiday greeting cards, according to the NBA.

Last year's Xmas uniforms featured each player's first name on the back. The previous year saw the NBA's sleeved jerseys, which drew mixed reviews — and in many case less than rave responses —  from players and fans.

Adidas gets its last shot at NBA Xmas day uniforms in 2016 before being replaced for the 2017-18 by Nike, which this past June signed an eight-year deal, valued at $1 billion by industry analysts, to become the league's official on-court apparel provider.

The jerseys are available at NBAStore.com ($109.99).

Christmas Day TV Schedule
• New Orleans Pelicans vs. Miami Heat ESPN 12:00 PM ET             
• Chicago Bulls vs. Oklahoma City Thunder ABC 2:30 PM ET
• Cleveland Cavaliers vs. Golden State Warriors ABC 5 PM ET
• San Antonio Spurs vs. Houston Rockets ESPN 8 PM ET
Los Angeles Clippers vs. Los Angeles Lakers ESPN 10:30 PM ET

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