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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Nov202015

NBA Players Have 'One Wish' In Holiday Campaign: Special-Edition Uniforms

By Barry Janoff

November 20, 2015: A group of NBA players have "One Wish" for the holidays, and it's not what you might think.

It's about getting the new holiday-edition NBA jerseys.

A new spot, with support on Internet, social media and in-arena, touts the NBA's Dec. 25 TV games and full ten-game schedule, during which all players will be decked out in the Xmas-themed adidas jerseys, shorts and socks (from Stance).

The NBA also has designed a snow-flake ball for use on that day.

One Wish” features Anthony Davis (New Orleans Pelicans), James Harden (Houston Rockets), DeAndre Jordan (Los Angeles Clippers), Kawhi Leonard (San Antonio Spurs), Kevin Love (Cleveland Cavaliers) and Joakim Noah (Chicago Bulls).

In the spot, which is part of the NBA's umbrella "This Is Why We Play" effort, they all have a reason why the jolly bearded man who delivers gifts should bring them the special adidas gear.

"I've shared the ball like never before," says Leonard.

"The biggest day of the year is coming and I've been a very good boy," offers Noah.

Davis says, "This unibrow needs that uniform."

"I'll bring the love if you bring the jersey," relates Love.

And Harden offers, I've chosen team success over individual success. From one beard to another . . . "

A voiceover then says, "Tune in on Dec. 25 and watch the players' wishes come true." Text: This is why we play." (See the full spot here.)

Considering that the players get these jerseys anyway, the NBA is obviously channeling what it hopes will be the "one wish" among fans and consumers.

Each uniform features holiday-style script and a scarlet NBA seal — a nod to holiday greeting cards, according to the NBA.

Last year's Xmas uniforms featured each player's first name on the back. The previous year saw the NBA's sleeved jerseys, which drew mixed reviews — and in many case less than rave responses —  from players and fans.

Adidas gets its last shot at NBA Xmas day uniforms in 2016 before being replaced for the 2017-18 by Nike, which this past June signed an eight-year deal, valued at $1 billion by industry analysts, to become the league's official on-court apparel provider.

The jerseys are available at NBAStore.com ($109.99).

Christmas Day TV Schedule
• New Orleans Pelicans vs. Miami Heat ESPN 12:00 PM ET             
• Chicago Bulls vs. Oklahoma City Thunder ABC 2:30 PM ET
• Cleveland Cavaliers vs. Golden State Warriors ABC 5 PM ET
• San Antonio Spurs vs. Houston Rockets ESPN 8 PM ET
Los Angeles Clippers vs. Los Angeles Lakers ESPN 10:30 PM ET

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