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Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Jun252012

NBA Live Tour Heading Back To Europe With Celtics, Mavs, Marketing Partners

By Barry Janoff

June 25, 2012: The Boston Celtics and the Dallas Mavericks will head up the NBA's 2012-13 pre-season tour of Europe, which will feature top teams from Euroleague Basketball and support from marketers led by title sponsor BBVA.

NBA Europe Live 2012 presented by BBVA is scheduled to run Oct. 5-7.

This is the sixth time since 2006 that the NBA is making a pre-season tour of Europe. The tour was canceled last season due to the lockout. EA Sports was the previous title sponsor.

This will be the first tour with BBVA, the official bank of the NBA, as presenting sponsor. Turkish Bank Garanti, which is owned in part by BBVA, will be presenting partner of the game in Istanbul. Returning partners include adidas and American Express. Turkish Airlines is presenting partner of Euroleague.

According to the NBA, extensive community events and programs will compliment the games, including interactive fan events, basketball development programs, and player appearances.

“Returning to Europe with two storied NBA franchises for the sixth installment of the NBA Europe Live presented by BBVA is a testament to our commitment to bringing more live games and events to our fans in Europe,” Benjamin Morel, svp for NBA Europe, said in a statement. “As part of our longstanding collaboration with Euroleague Basketball and with the support of BBVA and all of our partners, fans can look forward to an exciting blend of basketball action, interactive fan events and community-based initiatives as the sport of basketball thrives across the continent.”

The schedule includes Boston against five-time Turkish champions Fenerbahce Ulker Istanbul at Ulker Sports Arena in Istanbul, Turkey (Oct. 5); Dallas against eight-time German champions Alba Berlin at O2 World in Berlin (Oct. 6); Boston against 25-time Italian champions EA7 Emporio Armani at the Mediolanum Forum in Milan (Oct.7). The Mavericks will play an additional game in Spain with details to follow, according to the NBA.

“By serving as the presenting partner of NBA Europe Live, we will help bring world-class basketball to the cities of [Europe] and ... reinforce our global sponsorship strategy."

“By serving as the presenting partner of NBA Europe Live, we will help bring world-class basketball to the cities of Berlin, Istanbul and Milan and through this series of games, reinforce our global sponsorship strategy," Mafe Laverde, sponsorship director for BBVA, said in a statement. “As the official bank of the NBA, we intend to provide extraordinary content to fans through our brand, promoting the values of effort, innovation and teamwork embodied by the two best basketball leagues in the world.”

Following the 2012 tour, more than 450,000 fans will have attended 32 Europe Live games in 12 cities since the inaugural NBA Europe Live series in 2006. The NBA said it will have played 60 games featuring 25 NBA teams in 18 European cities since 1998.

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