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• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Friday
Dec232016

NBA Marketing, Media Partners, Teams Go All Gung-Ho-Ho-Ho For Xmas Games

By Barry Janoff

Originally Published in MediaPost

December 22, 2016: Much like the NFL "owns" Thanksgiving and college football "owns" New Year’s Eve and New Year’s Day, the NBA is doing its best to "own" Christmas.

This year marks the 14th season the NBA will have five nationally televised Xmas games — three on ESPN and two on sibling ABC, with tip-offs running from Noon to 10:30 PM (ET).

The NBA said it had strong Xmas ratings last season, including 11 million viewers who saw the Cleveland Cavaliers play the Golden State Warriors, "the most-watched Christmas game in four years."

On Sunday, with another Xmas rematch between LeBron James’ Cavaliers and Stephen Curry’s Warriors, plus such stars as Dwyane Wade, Carmelo Anthony and Russell Westbrook running on the court, NBA partners including JBL’s Harman Audio, Kia, State Farm, Spalding and Foot Locker will be running campaigns on-air and via other activations.

Among the highlights:

Harman will break a spot featuring Curry, part of a larger Christmas Day effort including JBL sponsorship of each halftime show, an NBA.com homepage takeover and “extensive social presence.”

State Farm will break a commercial in its new "Combinations" campaign, which features Chris Paul, DeAndre Jordan and Damian Lillard.

20th Century Fox will air three new commercials for Hidden Figures — its Xmas day release telling the story of three female African-American NASA employees who overcame challenges in 1962 to become key members of the team that enabled John Glenn to become the first American to orbit the Earth — with the spots to star NBA players Tyson Chandler, Paul Pierce, Deron Williams and their daughters.

• Kyrie Irving of the Cavaliers will appear in two separate campaigns, one a generic humorous spot for Kids Foot Locker, "Not So Different," another for Nike touting the release of his Kyrie 3 signature shoe.

Kia will continue its season-long "Kia Who Ya Got" sweepstakes asking fans to predict via @NBA Instagram and Twitter accounts which teams will win.

EA Sports will continue its recently launched "12 Days of Christmas" countdown campaign for NBA LIVE Mobile, featuring numerous in-game events and special items. According to EA, special in-game virtual snowflake currency allows players to access special edition Christmas offers, including limited-edition players, in-game apparel and merchandise.

The currency and limited-edition prizing will become available during the NBA Christmas Day games.

Spalding this month began a partnership with Chris Paul for its "True Believers" campaign, with special emphasis on the 125th anniversary of basketball — first game was played on Dec. 21, 1891 in Springfield, Mass., under the watchful eye of the game’s creator, Dr. James Naismith — and the brand will play up the event with Xmas marketing.

The NBA itself will also be in on the action.

Voting for the February NBA All-Star Game presented by Verizon will launch on Christmas, supported on-air and across NBA digital assets.

The NBA’s "The Most Dunktastic Time of the Year," campaign, which broke this week starring a bevy of players, will continue to air.

For fashion-conscious viewers, all players on Christmas will wear adidas Xmas uniforms and Stance socks designed for the occasion, to be promoted on NBA social and digital platforms.

Nike athletes including James, Irving and Kevin Durant will wear special holiday kicks, as will adidas athletes. Under Armour spokesman Curry will lace up his Xmas-themed Curry 3. Various activations will support the retail release of the respective shoes.

And if just watching hoops on TV is too static, the league on Thursday (Dec. 22) launched NBA InPlay, a real-time interactive fantasy game via FanDuel and presented by Autotrader, which allows people watching nationally televised NBA games to play against each other.

The free app (available via the iOS App Store and Google Play) will be active during the Xmas games, supported by a multi-media effort.

"We are always looking at ways to enhance the viewing experience, drive people to tune in to our broadcasts and increase the time spent watching live games," Melissa Rosenthal Brenner, the NBA's svp-digital media, said in a statement. "NBA InPlay has the potential to meet these objectives while offering our fans an engaging, new way to experience the game."

NBA Xmas Thought: The Most ‘Dunktastic’ Time Of The Year

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