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NEWS REAL

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• BBVA Compass Stadium, home to the MLS Houston Dynamo, has been renamed BBVA Stadium as part of financial company BBVA Group's overall rebranding process.

• The LPGA said it would “implement a comprehensive integrity program, in partnership with Genius Sports, to deliver sports-betting related monitoring, education and structures for the management of investigations.”

“Sports betting is certainly coming and we’ll have to get our hands around it," LPGA commissioner Mike Whan said via the organization. “Sports betting may bring another wave of worldwide sports fans to the LPGA, but it will require us to be protected and supported by experts like Genius."

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Dec232016

NBA Marketing, Media Partners, Teams Go All Gung-Ho-Ho-Ho For Xmas Games

By Barry Janoff

Originally Published in MediaPost

December 22, 2016: Much like the NFL "owns" Thanksgiving and college football "owns" New Year’s Eve and New Year’s Day, the NBA is doing its best to "own" Christmas.

This year marks the 14th season the NBA will have five nationally televised Xmas games — three on ESPN and two on sibling ABC, with tip-offs running from Noon to 10:30 PM (ET).

The NBA said it had strong Xmas ratings last season, including 11 million viewers who saw the Cleveland Cavaliers play the Golden State Warriors, "the most-watched Christmas game in four years."

On Sunday, with another Xmas rematch between LeBron James’ Cavaliers and Stephen Curry’s Warriors, plus such stars as Dwyane Wade, Carmelo Anthony and Russell Westbrook running on the court, NBA partners including JBL’s Harman Audio, Kia, State Farm, Spalding and Foot Locker will be running campaigns on-air and via other activations.

Among the highlights:

Harman will break a spot featuring Curry, part of a larger Christmas Day effort including JBL sponsorship of each halftime show, an NBA.com homepage takeover and “extensive social presence.”

State Farm will break a commercial in its new "Combinations" campaign, which features Chris Paul, DeAndre Jordan and Damian Lillard.

20th Century Fox will air three new commercials for Hidden Figures — its Xmas day release telling the story of three female African-American NASA employees who overcame challenges in 1962 to become key members of the team that enabled John Glenn to become the first American to orbit the Earth — with the spots to star NBA players Tyson Chandler, Paul Pierce, Deron Williams and their daughters.

• Kyrie Irving of the Cavaliers will appear in two separate campaigns, one a generic humorous spot for Kids Foot Locker, "Not So Different," another for Nike touting the release of his Kyrie 3 signature shoe.

Kia will continue its season-long "Kia Who Ya Got" sweepstakes asking fans to predict via @NBA Instagram and Twitter accounts which teams will win.

EA Sports will continue its recently launched "12 Days of Christmas" countdown campaign for NBA LIVE Mobile, featuring numerous in-game events and special items. According to EA, special in-game virtual snowflake currency allows players to access special edition Christmas offers, including limited-edition players, in-game apparel and merchandise.

The currency and limited-edition prizing will become available during the NBA Christmas Day games.

Spalding this month began a partnership with Chris Paul for its "True Believers" campaign, with special emphasis on the 125th anniversary of basketball — first game was played on Dec. 21, 1891 in Springfield, Mass., under the watchful eye of the game’s creator, Dr. James Naismith — and the brand will play up the event with Xmas marketing.

The NBA itself will also be in on the action.

Voting for the February NBA All-Star Game presented by Verizon will launch on Christmas, supported on-air and across NBA digital assets.

The NBA’s "The Most Dunktastic Time of the Year," campaign, which broke this week starring a bevy of players, will continue to air.

For fashion-conscious viewers, all players on Christmas will wear adidas Xmas uniforms and Stance socks designed for the occasion, to be promoted on NBA social and digital platforms.

Nike athletes including James, Irving and Kevin Durant will wear special holiday kicks, as will adidas athletes. Under Armour spokesman Curry will lace up his Xmas-themed Curry 3. Various activations will support the retail release of the respective shoes.

And if just watching hoops on TV is too static, the league on Thursday (Dec. 22) launched NBA InPlay, a real-time interactive fantasy game via FanDuel and presented by Autotrader, which allows people watching nationally televised NBA games to play against each other.

The free app (available via the iOS App Store and Google Play) will be active during the Xmas games, supported by a multi-media effort.

"We are always looking at ways to enhance the viewing experience, drive people to tune in to our broadcasts and increase the time spent watching live games," Melissa Rosenthal Brenner, the NBA's svp-digital media, said in a statement. "NBA InPlay has the potential to meet these objectives while offering our fans an engaging, new way to experience the game."

NBA Xmas Thought: The Most ‘Dunktastic’ Time Of The Year

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