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• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Jun012017

NBA Partners Eye Prime Playoff Payoff With Warriors-Cavaliers Finals Campaigns Trilogy

By Barry Janoff

June 1, 2017: As Stephen Curry, LeBron James, Kevin Durant, Kyrie Irving, Klay Thompson, Kevin Love and their respective teammates seek the NBA title, league marketers are activating behind what could be the most-watched and most social media-driven championship series in years.

Among the companies with NBA Finals activation to support the third consecutive meeting of the Golden State Warriors and Cleveland Cavaliers are Taco Bell, Gatorade, 2K, State Farm, Kaiser Permanente, Kia, adidas, Nike, Mountain Dew, American Express, FanDuel, BBVA, Jack Daniel’s, Under Armour  ExxonMobil, Autotrader, Anheuser-Busch and SAP.

Nine partners will have NBA-related spots during the Finals, including BBVA, Gatorade, Jack Daniel’s, Kaiser Permanente, Kia, Mountain Dew, State Farm, Taco Bell and Tissot, as well as ABC, ESPN and the NBA, the latter including a spot with Julius Erving, "The Stage," under its “This Is Why We Play” banner.

A dozen marketing partners will activate for NBA Finals across international markets, including in China, Canada and Spain, according to the NBA.

Overall, more than 20 of the league’s marketing partners have activated throughout the 2017 NBA Playoffs.

Kyrie Irving of the Cavaliers was named NBA 2K18 cover athlete, his first such honor, the release of which (Sept. 19) will be supported via multi-media marketing.

"It’s obvious that Kyrie isn’t disappearing from the spotlight anytime soon, so we’re thrilled to have him as our cover athlete, alongside Shaq (Shaquille O'Neal) for the NBA 2K18 Legend Edition," Alfie Brody, vp-marketing for NBA 2K, said in a statement. "He’s a more-than-worthy recipient of this honor, and joins so many other greats who were cover athletes before him."

Panini Group has signed a long-term extension to its exclusive partnership with the NBA, which began in 2009. to  remain the exclusive trading card and sticker partner for the league worldwide. The Panini Group’s U.S. subsidiary, Panini America, will continue to manage the partnership.

"We’re honored that the NBA has entrusted us to be its exclusive trading card manufacturer for the last seven years, and this extension is a pivotal part of our exciting future," Mark Warsop, CEO for Panini America, said in a statement. "The NBA is a vital, vibrant part of our company and we look forward to a long, prosperous future."

Mountain Dew is planning to develop a championship can for the team that wins the NBA Finals.

Taco Bell has teamed with the NBA for the second consecutive Finals for the "Steal a Game, Steal a Taco" promotion, which kicks in when the first team to "steal" a win on the road during the NBA Finals also wins a free Doritos Locos Taco for everyone in America. (Details here.)

ABC will run branded promotional spots for Sony’s Spider Man: Homecoming during the NBA Finals. The movie is due out July 7.

ESPN is running a cross-promotional spot for Despicable Me 3 (due out June 30) with Stephen Curry and his brother, Seth Curry of the Dallas Mavericks.

Kia is extending its season-long social media program, "Kia Who Ya Got," throughout the Finals.

People are asked to predict via NBA social channels which team will win each game for a chance to win NBA prizes.

The grand prize, an "NBA Homecourt," room, includes a Samsung 65-inch 8-Series 4K SUHD TV, a Sony S4 bundle with two controllers and NBA 2K17, relax recliner, coffee table, rug, signs, three shade lamp, throw pillows and game day pint glasses of the winner’s favorite NBA team. (Details here.)

More than 80% of the players from the two teams will wear Nike shoes, according to Apex MG Analytics, including James, Durant and Irving.

Adidas is releasing an NBA Finals creative tool kit for retailers to use in the two Finals markets. The creative will live at retail, print and through a digital campaign.

Gatorade has produced a Snapchat geo-filter that will run during the NBA Finals. The filter allows users to drape a virtual Gatorade and Larry O’Brien-branded towel on their head along with colored beads of sweat.

State Farm and Kaiser Permanente will again co-present the NBA Cares Finals Legacy Projects, helping renovate reading and learning centers in both NBA Finals markets.

SAP will have NBA Finals digital activation, "Simple Report." Zion Wade (Dwyane Wade’s youngest child) and Chris Paul Jr. (CP3's son) will give a news-style report on current trends in the NBA and provide opinions about the NBA Finals.

American Express is scheduled to conduct a Teamed Up event on June 5 in Los Angeles, featuring “an intimate discussion for American Express Card Members” with NBA Finals legends and Hall of Famers Magic Johnson and Pat Riley.

BBVA Compass has released five vignettes with NBA players to further promote the bank’s ‘Live Bright’ messaging. Three feature BBVA Compass All-Star Game Rising Stars participants Devin Booker, Malcolm Brogdon and Emmanuel Mudiay; the other two are with national BBVA Compass endorser James Harden.

The highest rated and most-watched NBA Final series was the 1998 series between the Chicago Bulls and Utah Jazz, which averaged 29.04 million viewers on NBC.

By comparison, the 2015 NBA Finals between the Warriors and Cavaliers on ABC averaged 19.94 million viewer while the 2016 NBA Finals rematch between the Cavaliers and Warriors was the most watched NBA Final series on ABC with an average of 20.28 million viewers.

Prior to the Cavs-Warriors, the highest average TV viewership since 1998 was the 2001 championship series between the Philadelphia 76ers and Los Angeles Lakers on NBC, a five-game Finals that averaged 22.8 million viewers.

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