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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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BodyArmor Into NCAA
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Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Feb142019

NBA, Partners Planning A Marketing Hoopla During All-Star Game, Weekend

NYSJ Sports-Entertainment Business News Service

February 13, 2019:
While LeBron James and Giannis Antetokounmpo lead their respective teams on the court, first-year NBA partners including AT&T, Beats and Puma will join such veteran league marketing partners as Kia, State Farm, Nike, Foot Locker, American Express, adidas, 2K and Mountain Dew during a weekend of All-Star Game activation.

Among those with on-air presence on TNT and ESPN will be Nike, State Farm, Kia, Tissot, Gatorade, Mountain Dew, AT&T, Beats, Jack Daniel’s and Kumho Tire.

Also expect to see spots from non-NBA partners such as Metro by T-Mobile, which just signed Antetokounmpo as spokesperson; Built With Chocolate Milk with new spokesman Al Horford; Biofreeze with Damian Lillard; Hulu with Lillard and Joel Embiid; and New Balance with recently signed Kawhi Leonard.

Host team Charlotte Hornets is majority owned by hoops Hall of Famer Michael Jordan, and his alliance with Nike’s Jordan Brand will have significant presence throughout the weekend.

State Farm will again be the title partner for State Farm All-Star Saturday Night (Feb. 16, TNT).

That night includes the Taco Bell NBA Skills Challenge, the Mountain Dew 3-Point Challenge and the newly named AT&T Slam Dunk.

AT&T signed with the NBA earlier this month, replacing Verizon in the category, and will also be presenting partner for NBA All-Star Practice and Media Day.

In addition, AT&T will present the “Blue Carpet” for NBA talent and celebrities to walk down prior to NBA All-Star activities in Spectrum Center.

Mountain Dew will be returning as title partner of Mountain Dew Ice Rising Stars (Feb. 15, TNT), in addition to debuting as the title partner for the Mountain Dew 3-Point Contest.

Ruffles will return as the presenting partner of the NBA All-Star Celebrity Game, which will feature the 4-point “RIDGE” line (Feb. 15, ESPN).

Kia will return as the title partner for the NBA All-Star MVP fan vote and award. Kia will also provide a free shuttle service for people to and from the various NBA All-Star footprints.

Among its activation, American Express will host key merchants throughout NBA All-Star and serve as title partner for the TNT Roadshow.

Beats, in its first year as the official audio partner for the NBA, will have an activation space at NBA Crossover and will be gifting product to players and celebrity talent,

Under Armour will return as the presenting partner of Jr. NBA Day and will outfit all Jr. NBA-related events happening throughout NBA All-Star.

Kaiser Permanente is the presenting partner of the 2019 NBA All-Star FIT Celebration where members of the NBA family and Kaiser Permanente will come together to dedicate newly refurbished spaces for “total health” at West Charlotte High School.

New partner Puma will have on -the-ground activation and presence throughout the weekend. Marvin Bagley, Kevin Knox and Deandre Ayton are scheduled to play in the Mountain Dew Ice Rising Stars Game; Danny Green is participating in the Mountain Dew 3-Point Contest.

Tissot will be awarding custom watches to the winners of the State Farm All-Star Saturday Night events, captains, first-timers and the head coaches of the 2019 All-Star teams, along with other NBA All-Stars, NBA Legends, and influencers throughout the NBA family.

Trae Young will be gifting his teammates on the USA Team in the Rising Stars Game with Tissot watches, while Tony Parker will present players on the World Team with Tissot timepieces.

Tissot brand ambassadors  Klay Thompson, Trae Young, Kemba Walker, Bradley Beal and PJ Tucker are scheduled to make appearance in the Tissot Style Lounge in The Epicentre.

Foot Locker will host a Hoops “Courtside” Pop- Up Shop in conjunction with Nike, to include a series of Q&As with NIike endorsers, Nike and Jordan Brand Product Cubes, Footwear Zoneand Nike Adapt Basketball Zone and Court.

Gatorade will produce a custom towel for the NBA All-Star Game, and a custom squeeze bottle for the NBA All-Star Game, State Farm All-Star Saturday Night, and Mountain Dew Ice Rising Stars.

They will also return as the title partner of the Gatorade Jr. NBA Invitational.

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