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What Are You Watching In April 2018
 
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QUICK HITS

• Boston’s Public Improvement Commission has approved a request by the Red Sox to change the name of Yawkey Way outside of Fenway Park, named after former owner Tom Yawkey (1933-1976), back to its original name, Jersey Street, following allegations about Yawkey (who died in 1976) being a racist. According to the Red Sox, “Today’s vote is an important step in our ongoing effort to make Fenway Park a place where everyone feels welcome.”

• Dale Earnhardt Jr. has written a book, Racing to the Finish: My Story, scheduled to be released Oct. 16. He calls it a “candid, first-person account of what seemed at first as a minor racing accident but ultimately forced life-changing decisions.”

• The NBA has signed a multi-year deal with Perform Media that will see the digital sports content-#media group manage the NBA’s official Web sites in 15+ international markets, including Argentina, Australia, Canada, India, Japan, Mexico and Spain. The NBA said it has 20 such localized sites

• The Drone Racing League has expended its presence in France with  a 2018 race in France at the Allianz Riviera stadium and a media partnership with Groupe AB. DRL has also signed an extension of the Allianz title partnership of the DRL Championship Race Series for an additional five years.

KEEPING SCORE

NFL 2018 Top Ten Draft Picks
1. Cleveland Browns: Baker Mayfield QB (Oklahoma) Cleveland Browns
2. New York Giants: Saquon Barkley RB (Penn State)
3. New York Jets: San Darold QB (ISC)
4. Cleveland Browns: Denzel Ward CB (Ohio State)
5. Denver Broncos: Bradley Chubb DE (NC State)
6. Indianapolis Colts: Quentin Nelson G (Notre Dame)
7. Buffalo Bills: Josh Allen QB (Wyoming)
8. Chicago Bears: Roquan Smith LB (Georgia)
9. San Francisco 49ers: Mike McGlinchey OT (Notre Dame)
10. Arizona Cardinals: Josh Rosen QB (UCLA)

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Jun252009

Future For NBA Rookies Griffin, Hansbrough Is In The Cards

NBA prospects signing autographs for Panini at The NBA Store (left to right): Thabeet, Jennings, Hill, Hansbrough, Griffin.June 25, 2009: Blake Griffin and Tyler Hansbrough lead a group of five players who have signed exclusive autograph deals with Panini, the company formerly known as Donruss, which this October will release its first NBA sets of trading cards and stickers. Financial terms were not disclosed.

Sports card collecting has taken a significant hit since its heyday in the 1990s (and in the 1960s for old-school collectors), but the NBA plans to reinvigorate the category with Panini, the league's exclusive card company. The deal with Griffin (Oklahoma), Hansbrough (North Carolina), Jordan Hill (Arizona), Hasheem Thabeet (Connecticut) and Brandon Jennings (Lottomatica Virtus Roma, Italy, via Oak Hill Academy, Virginia) was unveiled on June 24 at the NBA Store in New York. They will be featured in marketing support that includes print, online, packaging and POP. Griffin is the consensus No. 1 pick (going to the Los Angeles Clippers) in the NBA Draft on June 25.

"We are very marketing driven," said Michael Eisenstein,'" CEO at Panini America, based in Arlington, Texas, which acquired Donruss in March. "So we plan to get the message across in a big way. We want the next generation of trading card collectors to grow up with Panini. Rookies are a key part of the trading card business and these players will be the focus of that growth."

The first sets of cards are due in early October and will be available at mass merchants including Wal-Mart and Target, as well as the NBA Store and hobby shops. Panini said there will be 100 rookie cards in the Prestige set, always a prime target for collectors, and that the autographed cards of Griffin, Hansbrough and the others will be randomly placed and, thus, much more exclusive. Panini also was the official trading card of the 2009 NFL draft

Top NBA Rookie Flexes His Marketing Muscle

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