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NEWS REAL

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
May102016

NBA Goes 3x3 With Mountain Dew For National Hoops Tournament, Marketing

By Barry Janoff

May 9, 2016: The NBA said it is planning multi-media coverage to support the launch of its initial Dew NBA 3X, a national three-on-three hoops competition with title sponsor Mountain Dew.

The invite-only competition begins later this month in Atlanta and culminates on Oct. 23 in Los Angeles with the Dew NBA 3X National Finals. (Full schedule below)

Mountain Dew, a division of NBA marketing partner PepsiCo, earlier this year unveiled a TV spot with lead brand ambassador Russell Westbrook and NBA players Jimmy Butler and Julius Randle.

An updated spot will tout the Tour, and will be supported by print, Internet and social media.

A dedicated Web site will enable people to get updated results and information about the teams and events.

NBA Hall of Famer Gary Payton, has been named Dew NBA 3X ambassador. Payton, along with local NBA players and legends, are scheduled to make appearances during the six-city tour.

In addition to skills contests, celebrity DJs, food trucks and other on-site activations at each Dew NBA 3X tour stop, Mountain Dew said it would create a pop-up gallery showcasing basketball and youth culture-themed artwork submitted by local artists and fans. Mountain Dew said it would select "relevant artists in each city to curate the gallery and also contribute their own live art."

“Through our multi-year partnership with the NBA, we continue to bring one-of-a-kind experiences to Dew Nation that celebrate the game and lifestyle of basketball,” said Greg Lyons, Mountain Dew svp-marketing, said in a statement.

“At Dew NBA 3X, we are hosting talented players on the court and bringing the game off the court through onsite activities that combine the love of basketball, art and music, including an art gallery series designed and curated by local artists," said Lyons.

According to the NBA and Mountain Dew, at each Dew NBA 3X stop, more than 30 pre-selected men’s and women’s teams would participate in the 3x3 competition. Each two-day event will begin with pool play, followed by a single-elimination playoff bracket, resulting in city champions. (Details here.)

The winning teams in each city would qualify for the championship event of the tour in Los Angeles.

The championship men’s and women’s teams from the Dew NBA 3X Finals would then qualify for the 2017 USA Basketball 3x3 National Tournament.

The winning Dew NBA 3X men’s team would also qualify for the 2016 FIBA 3x3 All Stars, scheduled for November in Qatar, as well as a 2017 FIBA World Tour event.

The winning teams from the tip-off event in Atlanta also qualify for the 2016 USA Basketball 3x3 National Tournament, scheduled for this August in Colorado. 
 
According to Kiki VanDeweghe, NBA evp-basketball operations, “The upcoming tour is sure to attract impressive talent from across the country. “The 3X program allows us to continue growing the game of basketball by introducing fans to quality amateur play that will set the new standard for 3x3 competition.”

Dew NBA 3X Tour Scheduled Dates

• May 21-22, Atlanta (The Gulch)
• June 25-26, Miami (National YoungArts Foundation)
• July 30-31, Dallas (The Bomb Factory)
• Aug.13-14, Chicago (Aragon Ballroom)
• Sept. 17-18, Houston (TBC)
• Oct. 22-23, Los Angeles (The Barker Hanger)

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