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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Feb102016

NBA Partners, Players Taking A-Team Activation To Toronto For All-Star Game

By Barry Janoff

February 9, 2016: In what will be Kobe Bryant's final appearance as an All-Star, the NBA is ramping up for All-Star Game Weekend in Toronto and taking its marketing partners north of the border for the event.

Throughout the weekend and during the game itself, more than 25 league partners will activate behind the first NBA All-Star Game to be held outside of the U.S., Feb. 12-14.

NBA players star in creative from adidas, BBVA Compass, Canada Goose, Foot Locker, Kia, Mtn. Dew, Nike and Jordan Brand, Samsung, Spalding, State Farm, Taco, Tissot and Under Armour.

Other partners activating over the weekend include Cisco, Intel, JBL, Kaiser, Kumho Tire, Samsung, SAP and Mitchell & Ness, the latter having set up a pop-up location in Toronto.

On-air. Turner has media buys broom companies including Apple, Intel, Nike, Tissot and Verizon.

Leading up to All-Star Weekend, State Farm has taken The Hoopers — the brand's fictitious family in NBA marketing starring Chris Paul, DeAndre Jordan, Kevin Love, Kevin Garnett and Damian Lillard — on a cross-country road trip to seven American cities en route to Toronto.

A new spot with the dysfunctional entourage, "Droppin' Dimes," will break during the weekend. State Farm, presenting partner for All-Star Saturday Night, this past week also partnered with Turner on a custom spot featuring Reggie Miller.

Among BBVA Compass' NBA spokespersons are Kevin Durant, James Harden and San Antonio Spurs assistant coach and former WNBA star Becky Hammon. New spots fall under the umbrella theme, "Bright Futures."

Among the spots are Durant's "Dare To Be You," Harden's "Work To Your Strenghts" and Hammon's "Know Where You're Going."

Other BBVA Compass brand ambassadors, including Kawhi Leonard, Chandler Parsons and NBA legend Bruce Bowen will also star in the series.

The Kia K900 is driven by LeBron James, in commercials and, as the ads demand, for real. The just-released "Spaceship" will fly during broadcasts throughout the weekend.

Kia also gets major presence via a logo patch on the upper left chest of the All-Star jerseys from adidas. In addition, Kia is presenting sponsor for the All-Star Game MVP award.

Taco Bell will air its "Bigger Than" spot, which broke during Super Bowl 50 and stars, among others, James Harden and soccer icon Neymar Jr.

Four brands in their rookie season as NBA partners will seek to make an impact with fans, consumers and players.

Mtn. Dew is replacing Sprite as presenting brand for the NBA All-Star Celebrity Game (ESPN Feb. 12).

Mtn. Dew weekend activations will include the brand’s first Dew x NBA TV commercial, "Make An Introduction," featuring Russell Westbrook, Jimmy Butler, Julius Randle and SuperMascot Rocky.

Support includes outdoor and in-arena presence via linear and digital elements across TNT, NBA TV and NBA.com and an All-Star themed can featuring Russell Westbrook across Canada.

Verizon, which this season replaced Sprint as the league's official wireless provider, will support the Verizon Slam Dunk and NBA D-League Slam Dunk presented by Verizon with an All-Star themed sweepstakes promoting its Fios Triple Play package and custom content for go90 users to support NBA League Pass — featuring live-out of market NBA games — new to go90 beginning this month.

Tissot, in its initial season as the league's official timekeeper, arrives with NBA- and team-themed watch collections, a “Tissot Time Crunch” basketball contest and products in NBA Store pop-ups in Toronto.

Canada Goose has created custom coats for both East and West All-Stars. Brand ambassadors include Cory Joseph, Terrence Ross, John Wall and Karl-Anthony Towns.

Various players will make personal appearances throughout Toronto. Among them, Chris Bosh at Champs and Kyle Lowry at Lids.

In the NBA All-Star Celebrity Game presented by Mtn. Dew, among those scheduled to appear and/or play for Team Canada are Grammy Award-winning artist and Toronto Raptors global ambassador Drake, retired two-time NBA MVP Steve Nash, Raptors' DeMar DeRozan, Toronto Blue Jays All-Star José Bautista, two-time WNBA All-Star Tammy Sutton-Brown and tennis player Milos Raonic.

Team USA is scheduled to include actor/comedian and team head coach Kevin Hart, NBA All-Stars Russell Westbrook, and Andre Drummond, San Antonio Spurs Assistant Coach Becky Hammon, WNBA MVP Elena Delle Donne of the Chicago Sky, five-time NBA All-Star and ESPN analyst Chauncey Billups.

Among the scheduled events:

BBVA Compass Rising Stars Challenge

• NBA All-Star Celebrity Game presented by Mountain Dew

State Farm All-Star Saturday Night:
Taco Bell Skills Challenge
Foot Locker Three-Point Contest
Verizon Slam Dunk Contest

• NBA All-Star Entertainment Series presented by JBL

• NBA D-League All-Star Game presented by Kumho Tire

• NBA Fit Court presented by Kumho Tire

• NBA D-League Slam Dunk presented by Verizon
 
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