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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Sep192018

NBA Jump-Starts Marketing Push For New Season With Focus On Fans' ‘Hopes’

By Barry Janoff

September 19, 2018: Are you ready for the 2018-19 NBA season? Because the NBA is getting ready for you.

In anticipation of the coming campaign, beginning Oct. 16 with Kia NBA Tip-Off 2018 with games across TNT, ESPN and NBA TV, the NBA has unveiled a multi-media push under its umbrella “This Is Why We Play” global effort.

A lead spot, “Hopes,” includes fans, rap artist Travis Scott and Kenny Smith, two-time NBA champ and long-time analyst and commentator for the NBA on TNT’s Inside the NBA.

According to the league, “We’re shining the spotlight on the fans, whoever they are and wherever they may be, as they tell us what they’re hoping for this NBA season.”

Among the key storylines for 2018-19: LeBron James joining the Los Angeles Lakers, Dwayne Wade’s farewell season, Kawhi Leonard joining the Toronto Raptors, Carmelo Anthony signing with the Houston Rockets and the Golden State Warriors going for an NBA championship three-peat.

Also top-of-mind for NBA fans: an incoming crop of rookies that includes Mo Bamba (Orlando Magic), Marvin Bagley III (Sacramento Kings), Trae Young (Atlanta Hawks), Kevin Knox (New York Knicks), DeAndre Ayton (Phoenix Suns) and Luka Doncic (Dallas Mavericks).

In the spot, an array of people address the question, “What are you hoping for this season?”

“What am I hoping for this season?” says a young woman wearing a LeBron James Lakers jersey as we see a shot of James in action. “I’m hoping my guy brings Showtime back to L.A.”

A teacher in a classroom says, “I hope the Warriors are ready to be tested.”

Scott, a native of Houston, envisions James Harden and the Rockets being the ones to again do the testing.

A network weatherman in Oklahoma offers, “We hope the rest of the country sees a lot more Thunder.”

A fan in Philadelphia is hoping for some “courtside seats this season,” but gets laughed at as those have been difficult to find given the success of the 76ers.

Smith wants “something that leaves me speechless.”

The NBA is supporting with digital and social media via the hash tag, #ThisIsWhyWePlay.

The league enters the season with solid footing among marketing partners.

The NBA just signed Beats by Dre as its global official headphone, wireless speaker and audio partner for the NBA, WNBA, NBA G League and USA Basketball.

The league also extended its alliance with Harman JBL in the same categories to support the brand's team and player Ambassador Program.

“We’re shining the spotlight on the fans, whoever they are and wherever they may be, as they tell us what they’re hoping for this NBA season.”

NBA partner State Farm expanded its footprint in the league, signing a naming rights deal for the home venue for the Atlanta Hawks, now State Farm Arena.

The Portland Trail Blazers (Biofreeze), San Antonio Spurs (Frost Bank) and Memphis Grizzlies (FedEx) signed off-season deals for jersey-patch sponsors, bringing the total to 24 NBA teams with such alliances.

Led by the start of an eight-year $1 billion deal with Nike, and the launch of a three-year test program involving jersey partners, NBA sponsorship spending last season topped $1 billion for the first time in league history.

The $1.12 billion sponsor spend in 2017-18 was up $259 million over the $861 million sponsor spend in 2016-17 and nearly double the $679 million sponsor spend from 2013-14, according to ESP Properties, Chicago.

On average, NBA teams are worth a record $1.65 billion, and every team is worth at least $1 billion for the first time, according to Forbes.

NBA, Beats By Dre Sign Global Marketing Alliance

State Farm In NBA Name Game With Naming Rights Deal

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