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NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
May232018

NBA Marketers (And Denzel Washington) Ready To Play During The Finals

By Barry Janoff

May 23, 2018: We still are several games away from knowing which two of the NBA’s last four teams standing will make it to the 2018 Finals, but league partners are already up-and-running with activation for the upcoming championship.

Even before the Golden State Warriors, Houston Rockets, Cleveland Cavaliers and Boston Celtics settle matters for West and East bragging rights, such NBA partners as Nike, 2K, EA, Kia, New Era, State Farm, Anheuser-Busch, Tissot, Kaiser Permanente, Fanatics, Jack Daniel’s, Taco Bell, American Express, Gatorade, Kumho Tire, Kia, Mtn. Dew, Spaulding and Finals presenting partner YouTube TV are ready to unveil activation during The Finals or add elements to platforms that broke during the post-season.

Among the highlights, 2K will announce the cover athlete of NBA 2K19 20th Anniversary Edition during the NBA Finals presented by YouTube TV.

On June 9, EA will release a first-look trailer for NBA Live 19.

During the Finals, which begin May 31, presenting partner YouTube TV along with NBA and ESPN digital properties will create custom spots to air on ABC's broadcast of the NBA Finals presented by YouTube TV.

YouTube TV will also be promoting a tune-in of the NBA Finals on ABC with YouTube TV to existing YouTube TV members and prospective members through YouTube and Google digital properties

The NBA will run a co-promotion with Sony Pictures for The Equalizer 2 starring Denzel Washington (in theaters July 20).

Solo: A Star Wars Story promo spots with Dwyane Wade have been running throughout the Eastern Conference Finals on ABC/ESPN.

Nike, now in the first year of an eight-year, $1 billion deal as the league’s on-court apparel provider, will debut the official NBA Finals Championship Locker Room T-shirts.

In addition, Nike will produce a Game Theater Collection including new Nike Elite socks and on-court warm-up jackets and pants for Finals participants (which Nike said are different from Nike’s regular season gear).

New accessories also include New Era’s first official Locker Room Championship Cap for the NBA Finals and Wincraft producing the celebratory NBA Finals Championship towel.

For the first time, Fanatics produced the official Eastern and Western Conference Finals championship apparel.

Co-branded Jack Daniel’s/NBA Playoffs-themed table tents and posters have been featured at on-premise and off-premise retail locations across all 16 NBA Playoffs markets.

For the third consecutive season Taco Bell is running a “Steal A Game, Steal A Taco” promotion during the NBA Finals. If a road team “steals a win,” people nationwide will have the opportunity to “steal” a free Doritos Locos Taco from Taco Bell.

Taco Bell is currently airing a spot during the Conference Finals,. When a Finals game is stolen, Taco Bell will launch a redemption-focused spot, telling people when and where to "steal" their free taco. (Details here.)

American Express created NBA-themed “flip videos” that have posted on American Express’ social media channels during the NBA Playoffs on TNT and ESPN.

Kumho Tire launched a NBA spot featuring John Wall, "Every Second."

Kaiser Permanente launched a campaign with Steph Curry, "Wins and Losses."

ExxonMobil, presenting partner of the Eastern Conference Finals on ESPN, unveiled a spot with Anthony Davis and ran a Finals sweepstakes with a grand prize trip to the NBA Finals.

Budweiser and Tissot also ran sweeps offering a trip and tickets to a NBA Finals game.

Mtn Dew Kickstart’s “Closer than Courtside” promotion will conclude with the winner of the sweepstakes receiving the chance to sit courtside with Kevin Hart during an NBA Playoffs game.

Gatorade used Karl Anthony Towns’ and Jayson Tatum’s first NBA playoffs as an opportunity to give back to the sports community, with Gatorade making a $20,000 donation to a Gatorade Play It Forward Charity.

State Farm broke commercials with Chris Paul, James Harden and actor Oscar Nunez (State Farm Agent Cole Perez). State Farm also conducted "Cole’s Connection Challenge," a digital sweepstakes where fans were entered for a chance to win tickets to the 2018 NBA Finals presented by YouTube TV.

Nike’s “Champions Think 16” program continues with shoe launches from Nike Basketball, Nike Sportswear, Converse and Air Jordan that highlight key NBA Playoffs moments in history.

Among hoops shoe companies, shoe drops through the end of NBA Finals include:

• adidas Harden Vol. 2 “Lift Off”
• Converse Fast-Break “No Easy Buckets”
• Converse Star Player OX “Intangibles”
• Nike AF1 Low “Fo’, Fi’, Fo’”
• Air Jordan XI Low “Rook to Queen”
• Nike Sportswear Soldier 1 “25 Straight”
• Nike KD IV “Thunderstruck” (Warriors Colorway)
• Nike AF270 “Gold Standard”
• Air Jordan XIV
• Under Armour Curry Five

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