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Last night’s ESPN Monday Night Football game – a Los Angeles Rams’ 54-51 victory over the Kansas City Chiefs (which produced the most combined points in a game in MNF history), earned an 11.3 overnight rating, based on the metered markets. It is the best overnight rating for an ESPN MNF game since 2014 (12.1, Dallas-Washington, 10/27/2014) and ESPN’s highest overnight rating since the College Football Playoff National Championship Game on Jan 8.

• The PGA Tour has signed a multi-year deal with IMG Arena, IMG’s leading sports betting service and content hub, to distribute official PGA Tour scoring data for media usage and sports betting purposes to sports media companies, news services and other media organizations worldwide. IMG Arena will also have exclusive right to distribute official data and selected live video of PGA Tour competitions to international regulated sports betting and gaming markets.

• ESPN and Uninterrupted, the digital media company founded by LeBron James and Maverick Carter, will debut an original series, More Than An Athlete, Nov. 20, exclusively on ESPN+. The eight-episode series follows James’ journey from basketball prodigy to global sports icon, businessman and philanthropist via the bonds of friendship and partnership among four men over more than two decades: James, Carter, Randy Mims and Rich Paul.

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring.

POLL POSITION

Baseball Hall of Fame First-Time Nominees

• Rick Ankiel
• Jason Bay
• Lance Berkman
• Freddy Garcia
• Jon Garland
• Travis Hafner
• Roy Halladay
• Todd Helton
• Ted Lilly
• Derek Lowe
• Darren Oliver
• Roy Oswalt
• Andy Pettitte
• Juan Pierre
• Placido Polanco
• Mariano Rivera
• Miguel Tejada
• Vernon Wells
• Kevin Youkilis
• Michael Young

See Full Story Here

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
May232018

NBA Marketers (And Denzel Washington) Ready To Play During The Finals

By Barry Janoff

May 23, 2018: We still are several games away from knowing which two of the NBA’s last four teams standing will make it to the 2018 Finals, but league partners are already up-and-running with activation for the upcoming championship.

Even before the Golden State Warriors, Houston Rockets, Cleveland Cavaliers and Boston Celtics settle matters for West and East bragging rights, such NBA partners as Nike, 2K, EA, Kia, New Era, State Farm, Anheuser-Busch, Tissot, Kaiser Permanente, Fanatics, Jack Daniel’s, Taco Bell, American Express, Gatorade, Kumho Tire, Kia, Mtn. Dew, Spaulding and Finals presenting partner YouTube TV are ready to unveil activation during The Finals or add elements to platforms that broke during the post-season.

Among the highlights, 2K will announce the cover athlete of NBA 2K19 20th Anniversary Edition during the NBA Finals presented by YouTube TV.

On June 9, EA will release a first-look trailer for NBA Live 19.

During the Finals, which begin May 31, presenting partner YouTube TV along with NBA and ESPN digital properties will create custom spots to air on ABC's broadcast of the NBA Finals presented by YouTube TV.

YouTube TV will also be promoting a tune-in of the NBA Finals on ABC with YouTube TV to existing YouTube TV members and prospective members through YouTube and Google digital properties

The NBA will run a co-promotion with Sony Pictures for The Equalizer 2 starring Denzel Washington (in theaters July 20).

Solo: A Star Wars Story promo spots with Dwyane Wade have been running throughout the Eastern Conference Finals on ABC/ESPN.

Nike, now in the first year of an eight-year, $1 billion deal as the league’s on-court apparel provider, will debut the official NBA Finals Championship Locker Room T-shirts.

In addition, Nike will produce a Game Theater Collection including new Nike Elite socks and on-court warm-up jackets and pants for Finals participants (which Nike said are different from Nike’s regular season gear).

New accessories also include New Era’s first official Locker Room Championship Cap for the NBA Finals and Wincraft producing the celebratory NBA Finals Championship towel.

For the first time, Fanatics produced the official Eastern and Western Conference Finals championship apparel.

Co-branded Jack Daniel’s/NBA Playoffs-themed table tents and posters have been featured at on-premise and off-premise retail locations across all 16 NBA Playoffs markets.

For the third consecutive season Taco Bell is running a “Steal A Game, Steal A Taco” promotion during the NBA Finals. If a road team “steals a win,” people nationwide will have the opportunity to “steal” a free Doritos Locos Taco from Taco Bell.

Taco Bell is currently airing a spot during the Conference Finals,. When a Finals game is stolen, Taco Bell will launch a redemption-focused spot, telling people when and where to "steal" their free taco. (Details here.)

American Express created NBA-themed “flip videos” that have posted on American Express’ social media channels during the NBA Playoffs on TNT and ESPN.

Kumho Tire launched a NBA spot featuring John Wall, "Every Second."

Kaiser Permanente launched a campaign with Steph Curry, "Wins and Losses."

ExxonMobil, presenting partner of the Eastern Conference Finals on ESPN, unveiled a spot with Anthony Davis and ran a Finals sweepstakes with a grand prize trip to the NBA Finals.

Budweiser and Tissot also ran sweeps offering a trip and tickets to a NBA Finals game.

Mtn Dew Kickstart’s “Closer than Courtside” promotion will conclude with the winner of the sweepstakes receiving the chance to sit courtside with Kevin Hart during an NBA Playoffs game.

Gatorade used Karl Anthony Towns’ and Jayson Tatum’s first NBA playoffs as an opportunity to give back to the sports community, with Gatorade making a $20,000 donation to a Gatorade Play It Forward Charity.

State Farm broke commercials with Chris Paul, James Harden and actor Oscar Nunez (State Farm Agent Cole Perez). State Farm also conducted "Cole’s Connection Challenge," a digital sweepstakes where fans were entered for a chance to win tickets to the 2018 NBA Finals presented by YouTube TV.

Nike’s “Champions Think 16” program continues with shoe launches from Nike Basketball, Nike Sportswear, Converse and Air Jordan that highlight key NBA Playoffs moments in history.

Among hoops shoe companies, shoe drops through the end of NBA Finals include:

• adidas Harden Vol. 2 “Lift Off”
• Converse Fast-Break “No Easy Buckets”
• Converse Star Player OX “Intangibles”
• Nike AF1 Low “Fo’, Fi’, Fo’”
• Air Jordan XI Low “Rook to Queen”
• Nike Sportswear Soldier 1 “25 Straight”
• Nike KD IV “Thunderstruck” (Warriors Colorway)
• Nike AF270 “Gold Standard”
• Air Jordan XIV
• Under Armour Curry Five

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