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NEWS REAL

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

SEARCH

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Wednesday
May232018

NBA Marketers (And Denzel Washington) Ready To Play During The Finals

By Barry Janoff

May 23, 2018: We still are several games away from knowing which two of the NBA’s last four teams standing will make it to the 2018 Finals, but league partners are already up-and-running with activation for the upcoming championship.

Even before the Golden State Warriors, Houston Rockets, Cleveland Cavaliers and Boston Celtics settle matters for West and East bragging rights, such NBA partners as Nike, 2K, EA, Kia, New Era, State Farm, Anheuser-Busch, Tissot, Kaiser Permanente, Fanatics, Jack Daniel’s, Taco Bell, American Express, Gatorade, Kumho Tire, Kia, Mtn. Dew, Spaulding and Finals presenting partner YouTube TV are ready to unveil activation during The Finals or add elements to platforms that broke during the post-season.

Among the highlights, 2K will announce the cover athlete of NBA 2K19 20th Anniversary Edition during the NBA Finals presented by YouTube TV.

On June 9, EA will release a first-look trailer for NBA Live 19.

During the Finals, which begin May 31, presenting partner YouTube TV along with NBA and ESPN digital properties will create custom spots to air on ABC's broadcast of the NBA Finals presented by YouTube TV.

YouTube TV will also be promoting a tune-in of the NBA Finals on ABC with YouTube TV to existing YouTube TV members and prospective members through YouTube and Google digital properties

The NBA will run a co-promotion with Sony Pictures for The Equalizer 2 starring Denzel Washington (in theaters July 20).

Solo: A Star Wars Story promo spots with Dwyane Wade have been running throughout the Eastern Conference Finals on ABC/ESPN.

Nike, now in the first year of an eight-year, $1 billion deal as the league’s on-court apparel provider, will debut the official NBA Finals Championship Locker Room T-shirts.

In addition, Nike will produce a Game Theater Collection including new Nike Elite socks and on-court warm-up jackets and pants for Finals participants (which Nike said are different from Nike’s regular season gear).

New accessories also include New Era’s first official Locker Room Championship Cap for the NBA Finals and Wincraft producing the celebratory NBA Finals Championship towel.

For the first time, Fanatics produced the official Eastern and Western Conference Finals championship apparel.

Co-branded Jack Daniel’s/NBA Playoffs-themed table tents and posters have been featured at on-premise and off-premise retail locations across all 16 NBA Playoffs markets.

For the third consecutive season Taco Bell is running a “Steal A Game, Steal A Taco” promotion during the NBA Finals. If a road team “steals a win,” people nationwide will have the opportunity to “steal” a free Doritos Locos Taco from Taco Bell.

Taco Bell is currently airing a spot during the Conference Finals,. When a Finals game is stolen, Taco Bell will launch a redemption-focused spot, telling people when and where to "steal" their free taco. (Details here.)

American Express created NBA-themed “flip videos” that have posted on American Express’ social media channels during the NBA Playoffs on TNT and ESPN.

Kumho Tire launched a NBA spot featuring John Wall, "Every Second."

Kaiser Permanente launched a campaign with Steph Curry, "Wins and Losses."

ExxonMobil, presenting partner of the Eastern Conference Finals on ESPN, unveiled a spot with Anthony Davis and ran a Finals sweepstakes with a grand prize trip to the NBA Finals.

Budweiser and Tissot also ran sweeps offering a trip and tickets to a NBA Finals game.

Mtn Dew Kickstart’s “Closer than Courtside” promotion will conclude with the winner of the sweepstakes receiving the chance to sit courtside with Kevin Hart during an NBA Playoffs game.

Gatorade used Karl Anthony Towns’ and Jayson Tatum’s first NBA playoffs as an opportunity to give back to the sports community, with Gatorade making a $20,000 donation to a Gatorade Play It Forward Charity.

State Farm broke commercials with Chris Paul, James Harden and actor Oscar Nunez (State Farm Agent Cole Perez). State Farm also conducted "Cole’s Connection Challenge," a digital sweepstakes where fans were entered for a chance to win tickets to the 2018 NBA Finals presented by YouTube TV.

Nike’s “Champions Think 16” program continues with shoe launches from Nike Basketball, Nike Sportswear, Converse and Air Jordan that highlight key NBA Playoffs moments in history.

Among hoops shoe companies, shoe drops through the end of NBA Finals include:

• adidas Harden Vol. 2 “Lift Off”
• Converse Fast-Break “No Easy Buckets”
• Converse Star Player OX “Intangibles”
• Nike AF1 Low “Fo’, Fi’, Fo’”
• Air Jordan XI Low “Rook to Queen”
• Nike Sportswear Soldier 1 “25 Straight”
• Nike KD IV “Thunderstruck” (Warriors Colorway)
• Nike AF270 “Gold Standard”
• Air Jordan XIV
• Under Armour Curry Five

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