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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Jan132015

For NBA Global Game, NY Knicks Hit London With More Sponsors Than Wins

Special to NYSportsJournalism.com

January 13, 2015: When the Milwaukee Bucks play the New York Knicks on Jan. 15 in London's The O2, the NBA Global Game will have arrived with a bevy of sponsors, a sold out venue and plenty of cause-marketing activation throughout the region.

What it also will have is a decided lack of star power and victories from the Knicks.

In the midst of a tumultuous rebuilding season, the Knicks have amassed just five wins and a league-worst 5-35 record going into the London game against the Bucks, which under first-year head coach Jason Kidd are a respectable 20-19.

In fact, the event has more sponsors than the Knicks have victories.

Online sports network Sportlobster is title sponsor of NBA Global Games London 2015. Also activating are adidas, BBVA, Capital Radio, Cisco, Foot Locker, Gatorade, SAP and Sprite.

In addition to being the presenting partner Sportlobster is the event’s official social media partner, allowing fans to engage with the NBA through its ‘lobs’ and user-generated content.

Sportlobster, which launched its partnership with the NBA in October as presenting partner of NBA Global Games Berlin 2014 and was then associate partner of NBA Global Games Istanbul 2014, gets brand exposure, including event logo inclusion, on-court and in-arena signage, and will stage fan activities on the day of the game.

“Our experience as presenting partner of the NBA Global Games in Berlin and Istanbul was second to none,” Andy Meikle, co-founder and CEO for Sportlobster, said in a statement. “We received fantastic exposure and witnessed an influx of new basketball fans join and interact on Sportlobster, as they recognized the value of our sports social network and the multiple functionalities that come with it. It made sense to continue our collaboration with the NBA."

The NBA is using the global games as a way to boost international exposure and support the growth of international players on NBA rosters, of which there were more than 100 when the season began. The league has been supporting the London event with Internet and social media, including Facebook and Twitter.

The Knicks would just like a victory, which would put an end to their franchise-record 15-game losing streak. They may not have their top two stars, Carmelo Anthony and Amar'e Stoudemire, who both have missed the past several games due to respective injuries.

None the less, Anthony is still making his commitments off the court. He is scheduled to join Prince Harry and former NBA player John Amaechi at the Royal Foundation’s Coach Core graduation ceremony on Jan. 14 as part of the partnership between NBA Cares and the Royal Foundation unveiled in December. Coach Core is an apprenticeship program training the next generation of sports coaches and mentors.

The NBA is also advancing other cause-marketing efforts in London. Among them, the league has aligned with BT Sport’s The Supporters Club to support Greenhouse, a national sports charity that uses sport to engage hard-to-reach young people.

In addition, NBA Cares is scheduled to hold a Unified Basketball Clinic presented by Coca-Cola on Jan. 14 in partnership with Special Olympics Great Britain and local youth groups.

According to Meikle, "The excitement and attention around NBA Global Games London 2015 presented by Sportlobster will help to expand our reach around the world, particularly in the U.S., which is a focus market for us.”

The four previous NBA regular season games in London, all sell-outs, included the then New Jersey Nets vs. Toronto Raptors in back-to-back games (2011); Detroit Pistons vs. Knicks (2013) and Atlanta Hawks vs. Brooklyn Nets (2014).

The game will be seen in the U.S. live on NBA TV at 3 PM ET.

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