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Bahamas Red Cross donation site. #HelpUsHelp

• Tony Wyllie has been named regional president and managing director for Special Olympics North America. Wyllie most recently was svp-communications for the NFL’s Washington Redskins since 2010. His three-decade career also includes PR/communications with the St. Louis (now Los Angeles) Rams, Tennessee Titans and Houston Texans.

• The Los Angeles Clippers have signed a deal with Los Angeles-based tech firm Honey, which includes naming rights to team's renovated Honey Training Center: Home of the L.A. Clippers and its logo on team practice jerseys. According to Honey, "10 million-plus members worldwide use Honey's suite of free tools daily to save time and money when shopping online.”

• Washington Mystics forward-guard Elena Delle Donne has been named 2019 WNBA MVP.  It is the second MVP award for seven-year player, making her the first player in WNBA history to earn the honor with two different teams (2015 Chicago Sky).

• BMW Group Russia has signed a deal with tennis star Daniil Medvedev, currently ranked No. 4 in the world, who fell in five sets to Rafael Nadal in the recent U.S. Open Grand Slam finals. Medvedev, who will represent Russia in the inaugural ATP Cup tournament in Australia this January, will participate in various brand activities, including a BMW patch on his shirt, in Russia and worldwide .

• SoFi Stadium, which will be the new $6 billion home venue for the NFL’s Los Angeles Rams and Chargers beginning in 2020, will open July 25-26 with two Taylor Swift concerts.

• CBD edible company Bhang, Miami, has acquired Red Ace, a leading organic beverage company. Bhang plans to launch a Red Ace-branded line of CBD/terpene-style beverages and products, including functional sparkling beverages. Athlete ambassadors include Christian Ramirez, Russell Canouse and Kelyn Rowe (MLS) and Spencer Keiboom (Washington Nationals).

• The Paley Center for Media, NY, will honor the 100th season of the NFL with a new exhibit: "A Century of Football: Celebrating the NFL’s 100th Season," free and open to the public (Sept. 14-Oct. 27), which includes the first public screening of the only known complete broadcast of Super Bowl I (then known as the AFL-NFL World Championship Game) in January 1967 between the Green Bay Packers and the Kansas City Chiefs

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

 Pro Football Hall of Fame First-Time Candidates Class of 2020
• DE John Abraham
• LB Lance Briggs
• WR/Special Teams Josh Cribbs
• RB Maurice Jones-Drew
• S Troy Polamalu
• DE Justin Smith
• WR Reggie Wayne
• LB Patrick Willis

The full list includes 122 players eligible to be selected to next year's class. Full story here.

KEEPING SCORE

Top Brands in 2019 Brand Keys “Consumer Loyalty Index”
• Airline: JetBlue
• Athletic Footwear:Nike
* Automotive: Hyundai
• Banks: Chase
• Beer: Corona Extra (regular), Miller Lite (Lite)
• Bottled Water: Dasani
• Casual Dining: Panera
• Coffee (OOH): Dunkin’
• Energy Drinks: Red Bull
• Headphones: Bose
• Ice Cream: Ben & Jerry’s
• Major League Sports: MLB
• Online Music: Slacker
* Online Retailer: Amazon
• Online Travel Booking: Booking.com
• Pizza: Domino’s
• QSR: Chick-fil-A
• Retail Sporting Goods: Dick’s
• Social Networking Sites: Instagram
• Soft Drinks: Coca-Cola (regular), Diet Coke
• Tequila: Jose Cuervo
• Ticketing Services: StubHub
• Vodka: Zubrowka
• Whiskey: Jack Daniel’s

FULL LIST HERE

BUY SELL

Weekend Box Office Sept. 13-15
1. It 2 $40.7M
2. Hustlers $33.2M
3. Angel Has Fallen $4.4M
4. Good Boys $4.3M
5. Lion King $3.6M
6. Hobbs & Shaw $2.8M
7. Overcomer $2.7M
8. The Goldfinch $2.6M
9. Peanut Butter Falcon $1.9M
10. Dora and the City of Lost Bold $1.9M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

ESPN SportsCenter: Hold See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Friday
Mar292013

It's Not Complicated: AT&T Replaces Kids With NBA Icons For March Madness

By Barry Janoff

March 29, 2013: AT&T is revamping its think tank group of young kids with NBA icons Earvin 'Magic' Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell in the new round of "It's Not Complicated" ads.

The spots will break over the weekend during the Elite Eight round of the NCAA Div. I Men's Basketball Tournament, airing on CBS and TBS.

The campaign, which broke last year, features a series of first grade kids sitting around a classroom table and "spontaneously" answering questions from an adult moderator relating to AT&T's 4G network, such as, "Is being able to do two things better than one" and "Would you rather go big or go home?"

AT&T is a corporate partner of the NCAA, which made the basketball tie-in organic. AT&T went with the four NBA legends because "these four former players know, first-hand, the value of being bigger and faster — just like AT&T’s wireless network."

They also know March Madness. Johnson was on the 1979 Michigan State team that defeated Bird's Indiana State squad for the NCAA title; Abdul-Jabbar (then known as Lew Alcindor) was a member of three UCLA championship squads (1967-68-69); and Russell led the University of San Francisco to titles in 1955-56.

AT&T broke an "It's Not Complicated" spot during March Madness with a hoops theme, in which the kids were asked, "In basketball, is doing two things at the same time better than doing one thing?" The kids yell, "Yes!!" When asked for an example, they come up with a "pickle roll" (pick-and-roll), in which you "kick the pickle and it splatters all over the other person."

In "Slow Break," the four NBA Hall of Famers are asked, "In basketball, is it better to be faster or slower?" In unison, they reply, "Faster."

"A quick team creates more scoring opportunities," explains Abdul-Jabbar.

"Well," replies the moderator, "they don't call it a 'slow break.'"

Smiles Magic, "In Larry's case, maybe they do," referring to Bird's infamous lack of speed during his playing days.

When the other guys laugh, Bird moans, "It's like I don't have feelings," which inspires the moderator to give him a hug." (See the full spot here.)

In "Up Top," the moderator asks, "In basketball, is it better to be bigger or smaller?" The four guys respond, "Bigger." "Like us," adds Magic. The moderator, who is about a foot shorter than anyone else at the table, offers, "Uh, yeah, like us." Then he says, "Up top," offering to give a high-five. The problem: He has to stand tall to reach the extended hands of the hoop stars even as they remain seated. (See the full spot here.)

Both spots end with a voiceover stating, "It's not complicated. Bigger is better. And AT&T has the nation's largest 4G network."  Lead agency is BBDO, NY.

AT&T has been supporting the 2013 version of March Madness with TV, social media, a mobile app and on-site activation. The company will have a major presence during Final Four weekend in Atlanta, including the AT&T Block Party, the AT&T Fan Zone and title sponsorship of Conan State University, founded by TBS' Conan O'Brien.

AT&T will also have significant presence during the women's Final Four in New Orleans.

This season's March Madness tournament is averaging 9 million viewers, the highest since the 10.3 million in 1993, according to CBS and Turner Sports.

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