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NEWS REAL

• The NFL and Mexico's President-Elect Andrés Manuel López Obrador confirmed that the third game of the existing agreement signed in 2016 will be played in 2019 at Estadio Azteca. The date and time of the game will be determined in conjunction with the release of the 2019 NFL schedule next spring

• NBC Sports and the Premier League are partnering to present their second Premier League Mornings Live, scheduled to take place in New York on Saturday, Dec. 8. The event will include a turf pitch, the Premier League trophy, club mascots and special guests. The initial fan fest in September was attended by more than 2,000 on a rooftop overlooking the U.S. Capitol in Washington D.C.

• NBC Sports’ inaugural presentation of the IMSA SportsCar Championship begins Saturday, Jan. 26, 2019, with live coverage of the 57th Rolex 24 at Daytona (Daytona Beach, Fla.), as part of more than 100 hours of IMSA programming set to air across NBC, NBCSN, NBCSports.com and the NBC Sports app throughout the upcoming 2019 season.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox

NL MOST VALUABLE PLAYER
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

All-Time NBA Scoring Leaders (To Date)

1. Kareem Abdul-Jabbar 38, 387
2. Karl Malone 36,928
3. Kobe Bryant 33,643
4. Michael Jordan 32.292
5. LeBron James 31.425*
6. Wilt Chamberlain 31.419
7. Dirk Nowitzki 31,187*
8. Shaquille O’Neal 28,596
9. Moses Malone 27,409
10. Elvin Hays 27,313
11. Hakeem Olajuwon 26,946
12. Oscar Robertson 26,710
13. Dominique Wilkins 26,668
14. Tim Duncan 26,496
15. Paul Pierce 26,397
19. Carmelo Anthony 25,551*
22. Vince Carter 24,967*
30. Dwayne Wade 22,211*
*Still Active

BUY SELL

Weekend Box Office Nov. 16-18
1. Fantastic Beasts Crimes of Grindelwald $62.2M
2. The Grinch $38.1M
3. Bohemian Rhapsody $15.7M
4. Instant Family $14.7M
5. Widows $12.3M
6. Nutcracker and the Four Realms $4.7M
7. A Star is Born $4.3M
8. Overlord $3.8M
9. Girl in the Spider’s Web $2.5M
10. Burn the Stage $2.3M

SOURCE: COMSCORE.com

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Mar292013

It's Not Complicated: AT&T Replaces Kids With NBA Icons For March Madness

By Barry Janoff

March 29, 2013: AT&T is revamping its think tank group of young kids with NBA icons Earvin 'Magic' Johnson, Larry Bird, Kareem Abdul-Jabbar and Bill Russell in the new round of "It's Not Complicated" ads.

The spots will break over the weekend during the Elite Eight round of the NCAA Div. I Men's Basketball Tournament, airing on CBS and TBS.

The campaign, which broke last year, features a series of first grade kids sitting around a classroom table and "spontaneously" answering questions from an adult moderator relating to AT&T's 4G network, such as, "Is being able to do two things better than one" and "Would you rather go big or go home?"

AT&T is a corporate partner of the NCAA, which made the basketball tie-in organic. AT&T went with the four NBA legends because "these four former players know, first-hand, the value of being bigger and faster — just like AT&T’s wireless network."

They also know March Madness. Johnson was on the 1979 Michigan State team that defeated Bird's Indiana State squad for the NCAA title; Abdul-Jabbar (then known as Lew Alcindor) was a member of three UCLA championship squads (1967-68-69); and Russell led the University of San Francisco to titles in 1955-56.

AT&T broke an "It's Not Complicated" spot during March Madness with a hoops theme, in which the kids were asked, "In basketball, is doing two things at the same time better than doing one thing?" The kids yell, "Yes!!" When asked for an example, they come up with a "pickle roll" (pick-and-roll), in which you "kick the pickle and it splatters all over the other person."

In "Slow Break," the four NBA Hall of Famers are asked, "In basketball, is it better to be faster or slower?" In unison, they reply, "Faster."

"A quick team creates more scoring opportunities," explains Abdul-Jabbar.

"Well," replies the moderator, "they don't call it a 'slow break.'"

Smiles Magic, "In Larry's case, maybe they do," referring to Bird's infamous lack of speed during his playing days.

When the other guys laugh, Bird moans, "It's like I don't have feelings," which inspires the moderator to give him a hug." (See the full spot here.)

In "Up Top," the moderator asks, "In basketball, is it better to be bigger or smaller?" The four guys respond, "Bigger." "Like us," adds Magic. The moderator, who is about a foot shorter than anyone else at the table, offers, "Uh, yeah, like us." Then he says, "Up top," offering to give a high-five. The problem: He has to stand tall to reach the extended hands of the hoop stars even as they remain seated. (See the full spot here.)

Both spots end with a voiceover stating, "It's not complicated. Bigger is better. And AT&T has the nation's largest 4G network."  Lead agency is BBDO, NY.

AT&T has been supporting the 2013 version of March Madness with TV, social media, a mobile app and on-site activation. The company will have a major presence during Final Four weekend in Atlanta, including the AT&T Block Party, the AT&T Fan Zone and title sponsorship of Conan State University, founded by TBS' Conan O'Brien.

AT&T will also have significant presence during the women's Final Four in New Orleans.

This season's March Madness tournament is averaging 9 million viewers, the highest since the 10.3 million in 1993, according to CBS and Turner Sports.

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