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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Monday
Nov132017

Michael Jordan’s Hornets Sign Marketing, Jersey-Patch Deal With LendingTree

By Barry Janoff

November 13, 2017: The Charlotte Hornets have become the 19th NBA team to get a jersey ad logo, aligning with online financial firm LendingTree for a multi-year, multi-platform pact.

The jersey patches coincide with the start of Nike's eight-year, $1 billion deal as the NBA's official on-court uniform provider.

However, the Hornets jerseys remain unique in that they are the only one with a Jordan Brand Jumpman logo rather than the Nike Swoosh, due to the presence of the team’s majority owner, Michael Jordan.

Under terms of the deal, Charlotte-based LendingTree also becomes a Founding Level Partner, the official loan shopping partner and  title partner for the Hornets Hoops youth basketball program.

Along with placement on all team uniforms, LendingTree will have fixed signage on the Spectrum Center concourse and on the venue’s mobile entry scanners, as well as digital signage on the scorer’s table, basket stanchion, center-hung scoreboard and 360 LED boards.

LendingTree also receives entitlement of the new Hornets app, the team roster page on hornets.com and score updates on the team’s social media outlets.

Additional advertising elements include banner ads and pre-roll video ads on hornets.com and spots on Hornets TV broadcasts on Fox Sports Southeast and radio broadcasts on WFNZ; and hospitality opportunities and appearances by Hornets players, executives, (dance team) Honey Bees and (mascot) Hugo.

Financial terms of the alliance were not released.

The average most NBA jersey-patch deals to date fall in the $3-$5 million range annually, according to industry analysts.

However, the Golden State Warriors jersey-logo pact with Rakuten was valued at $60 million over three years.

The Los Angeles Lakers signed with e-commerce firm Wish, a three-year deal that analysts put at $12-$14 million annually, similar to an alliance between the New York Knicks and SquareSpace..

The Cleveland Cavaliers signed with Goodyear for $30 million over three years. The Boston Celtics have a three-year deal with GE valued at $24 million.

“We are incredibly excited to partner with LendingTree and have its logo on our uniforms,” Fred Whitfield, president and COO for Hornets Sports & Entertainment, said in a statement. “LendingTree is a company that shares our hometown and many of our values. We both aim to provide the best possible product for our consumers and constantly seek opportunities for advancement as we strive to be among the elite in our respective industries.

“In addition, we both understand and accept the importance of giving back to our community in Charlotte and across the Carolinas.  We look forward to beginning our relationship with LendingTree,” said Whitfield.

“This partnership unites two iconic and innovative brands to drive further success for the team, expand LendingTree’s reach and serve the Carolina community."

Jersey sponsorships were approved  by the NBA Board of Governors in April 2016 under a three-year pilot program.

The Hornets said they would unveil the LendingTree logo on their jerseys on  Nov. 15 during a home game against the Cleveland Cavaliers that will be televised nationally on ESPN.

The company said it would launch the LendingTree Scholarship Program for youth to attend camps and the Lend-Some-Kicks Program, which donates shoes to youth. 

According to Doug Lebda, founder and CEO for LendingTree, “As a Charlotte-based company rooted in innovation and empowerment, LendingTree is incredibly honored and excited to partner with our hometown team whose values closely align with our own.

“This partnership unites two iconic and innovative brands to drive further success for the team, expand LendingTree’s reach and serve the Carolina community in a more powerful and impactful way.”

All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

Jerseys with sponsor patches will not appear on versions sold at retail outlets but teams have the option to sell the jerseys with sponsor patches in their own retail locations.

 

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)

Knicks Joined By SquareSpace In Madison Square Garden Deal

Lakers-Heat Join Jersey Patch Barrage

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