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POLL POSITION
Sports Marketer Of The Year 2018

 

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NEWS REAL

• Manchester United has signed a multi-year deal with Marriott International, with multi-platform marketing including access to on-field & player experiences for 120M members of the Marriott BonVoy travel program.

• PepsiCo is acquiring the CytoSport supplements brand from Hormel, which includes the Muscle Milk line.

• MLS Los Angeles Galaxy has signed a deal naming Mescal El Silencio, a specially crafted mezcal label based in Los Angeles, as an official partner for the team and its venue, Dignity Health Sports Park. The alliance, being called the first mescal deal for a pro sports team, includes a Mezcaleria El Silencio bar on the main concourse.

• MLS FC Dallas has signed a pact naming Heineken as the official import beer for the club and Toyota Stadium. The alliance also make Heineken USA a founding partner for the National Soccer Hall of Fame, which recently opened in Toyota Stadium.

• Lisa Borders, who in October resigned from her position as president for the WNBA to become president and CEO for Time’s Up, has now resigned from that position, citing family situations.

KEEPING SCORE

Finalists For The Naismith Memorial Basketball Hall of Fame Class of 2019
Unveiled at NBA All-Star Weekend as finalists from the North American and Women’s committees to be considered for election in 2019:

Players
• Marques Johnson
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Ben Wallace
• Chris Webber
• Paul Westphal
Coaches
• Bill Fitch
• Eddie Sutton
Referee
• Hugh Evans

Finalists from the Women’s Screening Committee
Player
• Theresa Weatherspoon
Coaches
• Leta Andrews
• Barbara Stevens

The Class of 2019 will be unveiled during a press conference in Minneapolis at the NCAA Men’s Final Four.

BUY SELL

Weekend Box Office Feb. 15-17
1. Alita: Battle Angel $27.8M
2. The Lego Movie 2: The Second Part $21.2M
3. Isn’t It Romantic $14.2M
4. What Men Want $10.9M
5. Happy Death Day 2U $9.8M
6. Cold Pursuit $6M
7. The Upside $5.6M
8. Glass $3.8M
9. The Prodigy $3.1M
10. Green Book $2.7M
Source: Box Office Mojo

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Bud Reserve: 'Charlize' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Thursday
Nov142013

NBA Thinking BIG With LeBron, Durant, Rose In 'Jingle Hoops' Holiday Effort

By Barry Janoff

November 14, 2013: The NBA has scheduled a slate of five games on national TV for Christmas Day, and six weeks out the league has already launched a campaign to support its programming blitz on ESPN and ABC.

No by coincidence, the multi-media marketing push also supports new NBA sleeved jersey shirts from adidas that players on all ten teams will wear on Dec. 25.

The sleeved jerseys, which were unveiled in limited use last season, are part of adidas' NBA “BIG Logo” Holiday Collection, which includes new warm-up jackets and shooting shirts with print graphics "inspired by knit holiday sweaters."

The campaign is anchored by a TV spot, "Jingle Hoops," in which six players whose teams will be in action on Christmas Day shoot basketballs through nets adorned with sleigh bells in order to play, One-Horse Open Sleigh," a variation of the holiday song, "Jingle Bells."

The spot features LeBorn James (Miami Heat), Kevin Durant (Oklahoma City Thunder), Derrick Rose (Chicago Bulls), James Harden (Houston Rockets), Steve Nash (Los Angeles Lakers) and Stephen Curry (Golden State Warriors). James ends the spot with an emphatic dunk, smiles and says, "Please tell me the camera was on!"

Each of the players is seen wearing the short-sleeved jerseys of their respective teams. (See the full spot here.)

d “Jingle Hoops” breaks this week during games across the league’s national broadcast partners, including ABC, ESPN, TNT and NBA TV, as well as its regional sports networks. The NBA said it would also air international versions of the spot in such key regions as China, Europe, Mexico, Brazil, Africa, and the Middle East.

Support includes Internet and social media destinations such as Twitter, Facebook and YouTube.

Last year, the NBA unveiled a “BIG Color” campaign for the holidays, with a TV spot in which five players, including Dwight Howard, Carmelo Anthony and Dwyane Wade, are seen dribbling basketballs to the holiday tune, "Carol of the Bells."

The league said that spot garnered more than eight million YouTube views. As happened with the 2012 spot, players seen in "Jingle Hoops" were shot at different locations and then mashed-up for the final version.

"Last season’s 'BIG Color' holiday campaign was an overwhelming success that grabbed fans' attention, and we wanted to find a way to top it,” Jamie Gallo, evp-marketing for the NBA, said in a statement. “This season, we’re back with the game’s biggest stars to deliver an engaging and festive sequence that creatively showcases our players' skills.”

The adidas NBA “BIG Logo” Holiday Collection is available at NBAStore.com, the NBA Store on Fifth Avenue in New York and team retailers.

According to Sal LaRocca, the NBA's evp-global merchandising, “We worked closely with adidas to create an innovative new uniform design for our Christmas Day game. The BIG Logo collection will provide a unique look on-court and a variety of products for our fans."

NBA Young Stars Are BIG For 2013-14

Players Line Up For NBA BIG 2012 Holiday Campaign

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