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• NBC Sports said that Mike Tirico would host NBC Sports’ coverage of the 2019 Bridgestone NHL Winter Classic from Notre Dame Stadium in South Bend, Ind. (scheduled for Jan. 1, 1 PM ET, NBC) and the 2019 Honda NHL All-Star Game from SAP Center, San Jose, Calif., scheduled for Jan. 26 (8 PM ET, NBC).

NBC Sports also unveiled multi-media "NBC Sports History," which it called a ‘digital timeline of the most iconic and influential sports moments’ in its history.

• The NFL said that general admission tickets for Super Bowl LIII Opening Night Fueled by Gatorade, scheduled for Jan. 28, 2019 in State Farm Aren, would go on sale Dec. 19 (10 AM ET) at NFL.com/OpeningNightOnSale. "Members of the media will interview the Super Bowl players and coaches during their only public appearance in Atlanta before Super Bowl LIII."

• M&M'S is returning to the Super Bowl with a new humorous 30-second spot, from BBDO New York, to air during the first commercial break following the kickoff of Super Bowl LII, Feb. 3 on CBS. This will be the brand's fifth Super Bowl ad in the past decade.

• The NBA has expanded its multi-year alliance with FanDuel, naming the company an authorized gaming operator for the NBA in addition to continuing as the official daily fantasy partner for the NBA and the WNBA. As part of the expanded pact, FanDuel will gain access to official NBA betting data, along with league marks and logos, across FanDuel’s sports betting offerings.

POLL POSITION

Rock & Roll Hall of Fame Class of 2019

• The Cure
• Def Leppard
• Janet Jackson
• Stevie Nicks
• Radiohead
• Roxy Music
• The Zombies

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (To Date):
• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Indiana Pacers (Motorola)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. Dec. 14-16
1. Spider-Man: Into The Spider-Verse $35.4M
2. The Mule $17.2M
3. The Grinch $11.6M
4. Ralph Breaks The Internet $9.6M
5. Mortal Engines $7.5M
6. Creed II $5.4M
7. Bohemian Rhapsody $4.1M
8. Instant Family $3.7M
9. Fantastic Beasts $3.7M
10. Green Book $2.8M

SOURCE: COMSCORE.com

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NYSportsJournalism.com + Topic Of Requested Search

Nike: Mark Bustos #AF1 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov142013

NBA Thinking BIG With LeBron, Durant, Rose In 'Jingle Hoops' Holiday Effort

By Barry Janoff

November 14, 2013: The NBA has scheduled a slate of five games on national TV for Christmas Day, and six weeks out the league has already launched a campaign to support its programming blitz on ESPN and ABC.

No by coincidence, the multi-media marketing push also supports new NBA sleeved jersey shirts from adidas that players on all ten teams will wear on Dec. 25.

The sleeved jerseys, which were unveiled in limited use last season, are part of adidas' NBA “BIG Logo” Holiday Collection, which includes new warm-up jackets and shooting shirts with print graphics "inspired by knit holiday sweaters."

The campaign is anchored by a TV spot, "Jingle Hoops," in which six players whose teams will be in action on Christmas Day shoot basketballs through nets adorned with sleigh bells in order to play, One-Horse Open Sleigh," a variation of the holiday song, "Jingle Bells."

The spot features LeBorn James (Miami Heat), Kevin Durant (Oklahoma City Thunder), Derrick Rose (Chicago Bulls), James Harden (Houston Rockets), Steve Nash (Los Angeles Lakers) and Stephen Curry (Golden State Warriors). James ends the spot with an emphatic dunk, smiles and says, "Please tell me the camera was on!"

Each of the players is seen wearing the short-sleeved jerseys of their respective teams. (See the full spot here.)

d “Jingle Hoops” breaks this week during games across the league’s national broadcast partners, including ABC, ESPN, TNT and NBA TV, as well as its regional sports networks. The NBA said it would also air international versions of the spot in such key regions as China, Europe, Mexico, Brazil, Africa, and the Middle East.

Support includes Internet and social media destinations such as Twitter, Facebook and YouTube.

Last year, the NBA unveiled a “BIG Color” campaign for the holidays, with a TV spot in which five players, including Dwight Howard, Carmelo Anthony and Dwyane Wade, are seen dribbling basketballs to the holiday tune, "Carol of the Bells."

The league said that spot garnered more than eight million YouTube views. As happened with the 2012 spot, players seen in "Jingle Hoops" were shot at different locations and then mashed-up for the final version.

"Last season’s 'BIG Color' holiday campaign was an overwhelming success that grabbed fans' attention, and we wanted to find a way to top it,” Jamie Gallo, evp-marketing for the NBA, said in a statement. “This season, we’re back with the game’s biggest stars to deliver an engaging and festive sequence that creatively showcases our players' skills.”

The adidas NBA “BIG Logo” Holiday Collection is available at NBAStore.com, the NBA Store on Fifth Avenue in New York and team retailers.

According to Sal LaRocca, the NBA's evp-global merchandising, “We worked closely with adidas to create an innovative new uniform design for our Christmas Day game. The BIG Logo collection will provide a unique look on-court and a variety of products for our fans."

NBA Young Stars Are BIG For 2013-14

Players Line Up For NBA BIG 2012 Holiday Campaign

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