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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

IMDbPro’s ALL-TIME TOP-GROSSING, LIVE-ACTION SPORTS-THEMED MOVIES*
1. The Blind Side (2009) $255.9M
2. The Karate Kid (2010) $176.6M
3. The Waterboy (1998) $161.5M
4. The Longest Yard (2005) $158.1M
5. Jerry Maguire (1996) $153.9M
6. Talladega Nights: The Ballad of Ricky Bobby (2006) $148.2M
7. Rocky IV (1985) $127.8M
8. Rocky III (1982) $125.1M
9. Seabiscuit (2003) $120.2M
10. Blades of Glory (2007) $118.6M
*These are the Top 10 domestic-grossing, live-action movies with sports as a central theme. These numbers have not been adjusted for inflation.

Data provided by Box Office Mojo

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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Daytona 500: Goodyear Daytona 500 Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan252010

Boston Celtics' Paul Pierce Shoots To Score With Switch2Health

January 25, 2010: Paul Pierce, captain of the NBA's Boston Celtics, has formed an alliance with Switch2Health Corp. to help promote health and wellness among adults and kids. Pierce will take an equity stake in the venture, serve on the board, advise the company on healthy lifestyle programs for children and actively promote the S2H brand through his own Truth on Health Initiative and FitClub34 from Harvard Pilgrim.

Switch2Health’s signature product is the S2H Replay (MSRP $19.95), a wrist-worn device that allows users to monitor various aspects of physical activity. For every 60 minutes of physical activity, the device generates a reward code that can be entered at S2H.com for points, which Switch2Health said could be put toward discounts, product offers, goods and services from a variety of well known local and national brands. S2H said it has worked with the NFL's Play60, The Harlem Globetrotters and State Farm.

Pierce's Truth on Health Initiative and FitClub34 from Harvard Pilgrim is an online destination that offers rewards to members who are committed to an active lifestyle, including tickets to Celtics'  home games. It also provides information on food, exercising and other health-related categories.

“I didn’t always have the access, information or guidance to make the correct decisions about eating well and exercising,” Pierce said in a statement. “I realize now how important staying active and eating healthy has been to my success. What I love about Switch2Health is that it offers the tools, resources and information necessary to make healthy choices while also making it fun by providing great rewards to kids who are truly committed to their own health and fitness."

Pierce's other marketing partners include Nike, Spalding, PowerAde, USI Insurance Solutions, Steiner Sports Memorabilia and Cisco's Flip.

”We are excited to have an athlete of Paul Pierce’s caliber join our team in one of our generation’s most significant challenges: the effort to curb sedentary lifestyles among our youth in the prevention of childhood obesity,” Seth Tropper, president and CEO of Switch2Health, North Brunswick, NJ, said in a statement. “Paul’s broad appeal will be a huge asset as we carry our message to our nation’s youth and their families.”

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