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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jan252010

Boston Celtics' Paul Pierce Shoots To Score With Switch2Health

January 25, 2010: Paul Pierce, captain of the NBA's Boston Celtics, has formed an alliance with Switch2Health Corp. to help promote health and wellness among adults and kids. Pierce will take an equity stake in the venture, serve on the board, advise the company on healthy lifestyle programs for children and actively promote the S2H brand through his own Truth on Health Initiative and FitClub34 from Harvard Pilgrim.

Switch2Health’s signature product is the S2H Replay (MSRP $19.95), a wrist-worn device that allows users to monitor various aspects of physical activity. For every 60 minutes of physical activity, the device generates a reward code that can be entered at S2H.com for points, which Switch2Health said could be put toward discounts, product offers, goods and services from a variety of well known local and national brands. S2H said it has worked with the NFL's Play60, The Harlem Globetrotters and State Farm.

Pierce's Truth on Health Initiative and FitClub34 from Harvard Pilgrim is an online destination that offers rewards to members who are committed to an active lifestyle, including tickets to Celtics'  home games. It also provides information on food, exercising and other health-related categories.

“I didn’t always have the access, information or guidance to make the correct decisions about eating well and exercising,” Pierce said in a statement. “I realize now how important staying active and eating healthy has been to my success. What I love about Switch2Health is that it offers the tools, resources and information necessary to make healthy choices while also making it fun by providing great rewards to kids who are truly committed to their own health and fitness."

Pierce's other marketing partners include Nike, Spalding, PowerAde, USI Insurance Solutions, Steiner Sports Memorabilia and Cisco's Flip.

”We are excited to have an athlete of Paul Pierce’s caliber join our team in one of our generation’s most significant challenges: the effort to curb sedentary lifestyles among our youth in the prevention of childhood obesity,” Seth Tropper, president and CEO of Switch2Health, North Brunswick, NJ, said in a statement. “Paul’s broad appeal will be a huge asset as we carry our message to our nation’s youth and their families.”

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