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POLL POSITION
What Are You Watching In April 2018
 
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QUICK HITS

• Derek Chang has been appointed CEO for NBA China. Chang most recently was head of international lifestyle channels at Scripps Networks Interactive. Prior to Scripps, Chang was evp-content strategy and development at DirecTV and evp-development for Yankees Entertainment & Sports (YES) Network. “Derek’s experience in media and sports combined with his proven leadership and management abilities makes him an ideal leader,” said NBA commissioner Adam Silver.

• adidas said it has signed a bevy of top incoming NFL Draft prospects, including DE Bradley Chubb (North Carolina State), RB Sony Michel (Georgia ), S Derwin James (Florida State),WR Courtland Sutton (Southern Methodist University), WR Christian Kirk (Texas A&M), WR James Washington (Oklahoma State), WR Michael Gallup (Colorado State), RB Kerryon Johnson (Auburn); and LB Rashaan Evans, S Minkah Fitzpatrick and S Ronnie Harrison (Alabama).

• U.S. Figure Skating and NBC Sports Group have partnered on a media rights agreement that provides NBC Sports Group with exclusive media rights to premier domestic and international figure skating events through 2026. During each season of the partnership, NBC Sports Group said it would present 80+ hours of coverage.

KEEPING SCORE

Top Selling NBA Footwear
1. LeBron James Nike
2. Under Armour Footwear
3. Chris Paul Nike Jordan
4. Kevin Durant Nike
5. Converse Shoes
6. Slide Sandals
7. Carmelo Anthony Nike Jordan
8. Stephen Curry Under Armour
9. Jordan Shoes
10. Stance Socks

SOURCE Store.NBA.com

BUY SELL

WEEKEND BOX OFFICE (April 20-22)
1. A Quiet Place $22M
2. Rampage $21M
3. I Feel Pretty $16.2M
4. Super Troopers 2 $14.7M
5. Blumhouse's Truth or Dare $7.9M
6. Ready Player One $7.5M
7. Blockers $6.9M
8. Black Panther $4.6M
9. Traffik $3.9M
10. Isle of Dogs $3.4M
SOURCE COMSCORE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec182015

What To Gift NBA Fan Who Has It All: Argyle Sock Monkey, Yoga Mat, Fanny Pack

By Barry Janoff

December 18, 2015: According to StoreNBA.com, the top-selling items with a week to go until Christmas include Stephen Curry, LeBron James and Derrick Rose jerseys; Chicago Bulls, Brooklyn Nets and Golden State Warriors hats; and almost any item associated with Kobe Bryant.

But there also is a bevy of unorthodox products available for gifting and re-gifting — including NBA-themed balloons, yoga mats and even Argyle Sock Monkeys — which take center stage in a humorous campaign breaking today across NBA broadcast partners and digital outlets.

A lead 30-second spot, “Stars from Stars,” features tongue-in-cheek reviews from a group of NBA players, who each give their opinion — five stars is the rule rather than the exception — on an eclectic array of goodies that the NBA would like to see fans and consumers buy and share.

Among them, John Wall (Washington Wizards) reviews the Yoga Mat and 16 oz. Tumblers, Jimmy Butler (Chicago Bulls) gives his opinion on Argyle Sock Monkeys, Zach LaVine and Andrew Wiggins (Minnesota Timberwolves) tout NBA Balloons, Jimmy Butler (Chicago Bulls) reviews Fanny Packs and Damian Lillard (Portland Trail Blazers) assesses BBQ Sets and Plush Dolls.

None of the players reviews NBA Ugly Sweaters, Team USA Gear or Michael Jordan Throwback and Classic Jerseys, all of which already are on the "Hot List" at Store.NBA.com.

"I'm always asked, 'Why do you have a Chicago Bulls Argyle Sock Monkey?'" says Butler as he cuddles the $29.99 product and the words "Cuddly," "Soft" and Dapper" appear on the screen. "And I always say, 'Why don't you have one?!'"

Wall is in the Wizards locker room sitting on a Yoga Mat ($39.99). "Mediation is about thinking of nothing," he thinks via voiceover as text describes the product: "Non-Slip Surface," "Ultra-Think Foam" and "Embroidered."

Lillard is seen playing with a mini Plush Doll version of himself ($19.99) and teammates LaVine and Wiggins are in a room playing with Minnesota Timberwolves Balloons (Three-Pack for $9.99)

A voiceover offers, "For all the basics and so much more," with text, "NBAStore.com: One Store, Every Team." (See the full spot here.)

In one 15-second breakout spot, Wall says "Victory!" as he drinks from a 16 oz. Wizards "Tumbler" ($18.99), which comes with the disclaimer, "Tumbler Doesn't Guarantee Victory."

In another 15-second spot, Lillard is sitting in front of an indoor fireplace preparing to "BBQ." "Have you ever asked yourself what life would be like as a vegetarian? Portland BBQ Set $51.99, chef's hat included) has the answer: Hungry," he says as he sniffs a cooked steak.

And in "Fanny Pack," Butler reveals for the first time what he keeps in his Bulls Fanny Pack: Another Fanny Pack ($24.99).
 
In addition to network and broadcast airing, the spots will get splashed across such social media outlets as YouTube, Facebook, Twitter, Instagram and Tumblr.

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