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POLL POSITION
Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Kellogg's: Chloe Kim Winter Games Ads Below

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Friday
Dec182015

What To Gift NBA Fan Who Has It All: Argyle Sock Monkey, Yoga Mat, Fanny Pack

By Barry Janoff

December 18, 2015: According to StoreNBA.com, the top-selling items with a week to go until Christmas include Stephen Curry, LeBron James and Derrick Rose jerseys; Chicago Bulls, Brooklyn Nets and Golden State Warriors hats; and almost any item associated with Kobe Bryant.

But there also is a bevy of unorthodox products available for gifting and re-gifting — including NBA-themed balloons, yoga mats and even Argyle Sock Monkeys — which take center stage in a humorous campaign breaking today across NBA broadcast partners and digital outlets.

A lead 30-second spot, “Stars from Stars,” features tongue-in-cheek reviews from a group of NBA players, who each give their opinion — five stars is the rule rather than the exception — on an eclectic array of goodies that the NBA would like to see fans and consumers buy and share.

Among them, John Wall (Washington Wizards) reviews the Yoga Mat and 16 oz. Tumblers, Jimmy Butler (Chicago Bulls) gives his opinion on Argyle Sock Monkeys, Zach LaVine and Andrew Wiggins (Minnesota Timberwolves) tout NBA Balloons, Jimmy Butler (Chicago Bulls) reviews Fanny Packs and Damian Lillard (Portland Trail Blazers) assesses BBQ Sets and Plush Dolls.

None of the players reviews NBA Ugly Sweaters, Team USA Gear or Michael Jordan Throwback and Classic Jerseys, all of which already are on the "Hot List" at Store.NBA.com.

"I'm always asked, 'Why do you have a Chicago Bulls Argyle Sock Monkey?'" says Butler as he cuddles the $29.99 product and the words "Cuddly," "Soft" and Dapper" appear on the screen. "And I always say, 'Why don't you have one?!'"

Wall is in the Wizards locker room sitting on a Yoga Mat ($39.99). "Mediation is about thinking of nothing," he thinks via voiceover as text describes the product: "Non-Slip Surface," "Ultra-Think Foam" and "Embroidered."

Lillard is seen playing with a mini Plush Doll version of himself ($19.99) and teammates LaVine and Wiggins are in a room playing with Minnesota Timberwolves Balloons (Three-Pack for $9.99)

A voiceover offers, "For all the basics and so much more," with text, "NBAStore.com: One Store, Every Team." (See the full spot here.)

In one 15-second breakout spot, Wall says "Victory!" as he drinks from a 16 oz. Wizards "Tumbler" ($18.99), which comes with the disclaimer, "Tumbler Doesn't Guarantee Victory."

In another 15-second spot, Lillard is sitting in front of an indoor fireplace preparing to "BBQ." "Have you ever asked yourself what life would be like as a vegetarian? Portland BBQ Set $51.99, chef's hat included) has the answer: Hungry," he says as he sniffs a cooked steak.

And in "Fanny Pack," Butler reveals for the first time what he keeps in his Bulls Fanny Pack: Another Fanny Pack ($24.99).
 
In addition to network and broadcast airing, the spots will get splashed across such social media outlets as YouTube, Facebook, Twitter, Instagram and Tumblr.

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