Top
NEWS REAL

• NBA All-Star James Harden has joined the ownership group of the Houston Dynamo. According to the MLS club, the 2018 NBA MVP with the Houston Rockets becomes the fifth member of an ownership group led by Gabriel Brener, which also includes boxing icon Oscar De La Hoya, Ben Guill and Jake Silverstein.

In addition to the Dynamo, the group also owns the NWSL's Houston Dash and BBVA Stadium, the home venue for both clubs.

“I’m very excited about the opportunity to join the ownership group of the Houston Dynamo and Houston Dash and proud to be a part of a club with tremendous history and a great future,” Harden said via the team.

• Spend a "Day in the Life Of Blake Griffin." Full story here.

• Cavs Legion Gaming Club, the NBA 2K League affiliate of the Cleveland Cavaliers, has unveiled plans for an eSports center in Cleveland’s Battery Park neighborhood. The 2,700 square foot venue is scheduled to open this fall,

• The NFL Network is planning 129 hours of “Inside Training Camp Live” coverage July 22-Aug. 7 Additional coverage will appear across NFL media platforms including NFL.com, NFL Films, NFL app and NFL RedZone.

ESPN also said it would provide comprehensive coverage of the opening week of the 2019 NFL training camps beginning July 22 on daily editions of SportsCenter and NFL Live.

• NBC’s Golf Channel unveiled details for its next Golf Films project, “Tiger Woods: Chasing History,” to premiere July 22  The film will present viewers with a chronological look at the “sights and sounds from each of Woods’ 81 professional victories, from his first at the Las Vegas Invitational in 1996, through the most recent win at the Masters earlier this year.”

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.”

POLL POSITION

AT&T WNBA All-Star 2019 Starter Pool

  • Liz Cambage, Aces
  • Elena Delle Donne, Mystics
  • Chelsea Gray, Sparks
  • Brittney Griner, Mercury
  • Natasha Howard, Storm
  • Jonquel Jones, Sun
  • Jewell Loyd, Storm
  • Kayla McBride, Aces
  • Kia Nurse, Liberty
  • A‘ja Wilson, Aces

AT&T WNBA All-Star 2019, featuring Team Delle Donne vs. Team Wilson, is scheduled for July 27 in the Mandalay Bay Events Center, Las Vegas (ABC 3:30 PM ET).

KEEPING SCORE

The Top 25 MiLB Teams With Best-Selling Merchandise (alphabetically, with MLB affiliate):

  • Albuquerque Isotopes (Rockies)
  • Charleston RiverDogs (Yankees)
  • Charlotte Knights (White Sox)
  • Columbia Fireflies (Mets)
  • Columbus Clippers (Indians)
  • Corpus Christi Hooks (Astros)
  • Durham Bulls (Rays)
  • El Paso Chihuahuas (Padres)
  • Fort Wayne TinCaps (Padres)
  • Gwinnett Stripers (Braves)
  • Hartford Yard Goats (Rockies)
  • Indianapolis Indians (Pirates)
  • Jacksonville Jumbo Shrimp (Marlins)
  • Lehigh Valley IronPigs (Phillies)
  • Nashville Sounds (Rangers)
  • Pawtucket Red Sox (Red Sox)
  • Portland Sea Dogs (Red Sox)
  • Richmond Flying Squirrels (Giants)
  • Rochester Red Wings (Twins)
  • Sacramento River Cats (Giants)
  • Salt Lake Bees (Angels)
  • San Antonio Missions (Brewers)
  • Tacoma Rainiers (Mariners)
  • Toledo Mud Hens (Tigers)
  • Trenton Thunder (Yankees)

SOURCE: MiLB

BUY SELL

Weekend Box Office July 12-14
1. Spider-Man:Far From Home $45.3M
2. Toy Story 4 $20.7M
3. Crawl $12M
4. Stuber $8M
5. Yesterday $6.8M
6. Aladdin $5.9M
7. Annabelle Comes Home $5.6M
8. Midsommar $3.4M
9. Secret Life of Pets 2 $3.1M
10. MIB International $2.2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Top Gun Maverick 6-2020 See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Monday
Oct012018

NBA Plays China Games With Vivo, Nike, Full Roster Of Marketing Partners

By Barry Janoff

October 1, 2018:
When the Dallas Mavericks and Philadelphia 76ers face off in a pair of pre-season games in China over the next week, they will have plenty of marketing support.

Vivo, the official smartphone of NBA China, has signed a multi-year extension of their partnership, naming it the presenting partner of the NBA China Games through 2020.

In addition, more than a dozen other brands have attached themselves to the two-game series and related events, including Beats by Dr. Dre, Chivas, Clear, Ctrip, Dongfeng Nissan, ExxonMobil, Gatorade, Harbin Beer, Linglong Tire, Master Kong, Mengniu, Mission Hills, Nike, SAP, Tissot and X Financial.

Support will including multi-media marketing as well as fan activation during the week and through the games themselves, with participation from such current and former NBA stars as Joel Embiid of the Sixers, Ray Allen and Dikembe Mutombo.

Vivo has been a partner of NBA China since 2016.

“This year’s NBA China Games will bring together exciting new and longstanding partners who will be activating in unique ways to create memorable NBA experiences for our passionate fans in Shanghai and Shenzhen,” Derek Chang, NBA China CEO, said via the league.

The Mavericks and 76ers will both play in China for the first time when they meet on Oct. 5 in Shanghai’s Mercedes-Benz Arena, followed by a rematch on Oct. 8 in the Shenzhen Universiade Center.

NBA Fan Day presented by Dongfeng Nissan will be held on Oct. 4 in the Oriental Sports Center in Shanghai.

The games will be available in more than 200 countries and territories on TV, digital and social media.

Among the activation:

• Vivo will conduct a three-point shooting contest and host a concourse booth featuring its new X23 mobile phone.

• Chivas Regal will be presenting partner of the NBA China Games Welcome Reception and Party Chivas, hosting NBA legend appearances and meet-and-greets with fans in both cities.
 
• Ctrip will provide fans in China with extensive NBA-themed travel products and services.

• Dongfeng Nissan will present NBA Fan Day and is a partner of the NBA Cares basketball clinic in Shanghai and NBA Cares legacy project in Shenzhen.

• ExxonMobil will host an interactive augmented reality booth and photo area inside the arenas in Shanghai and Shenzhen.

• The “Gatorade Dream Court” shooting contest will invite past “Shoot for a Million” winners to square off in a half-court shooting challenge.  Each contestant will represent a basketball court that needs to be refurbished, with the winning court receiving a donation from Gatorade for the refurbishment.

• Harbin Beer will launch an online NBA China Games-themed video challenge, providing fans the opportunity to win an NBA China Games trip.

• Linglong Tire will host an interactive booth at the Shanghai game to display its products and engage fans with interactive experiences.

• Master Kong has launched 700,000 special bottles featuring team mascots, will host interactive games and will have endorser Joel Embiid speak to fans at a Master Kong charity event in Shanghai.

• Mengniu will launch its “Born for Greatness Shooting Star” campaign during NBA China Games to connect with consumers through online and offline activations.

An NBA Exhibit and Retail Store will be located in the middle of “Mission Hills Centerville” and will feature interactive exhibits, NBA memorabilia and merchandise, and other unique fan experiences.

• Nike will present the “Dare to Become” skills challenge during the NBA China Games, inviting participants to compete against each other to test their ball-handling, passing and scoring ability. Nike athletes have been invited to Nike’s NBA China Games activations.

• SAP and NBA Hall of Fame member Ray Allen will host an “Intelligent AI Coach” interactive booth for fans at the game in Shanghai.

• Tissot will host a basketball clinic in Shanghai.

• X Financial will host an event with NBA global ambassador Dikembe Mutombo in Shenzhen ahead of the game on Oct. 8.

According to NBA commissioner Adam Silver, “These games will not only bring the excitement of NBA action directly to our passionate Chinese fans, but also provide our teams and players an opportunity to experience the rich culture and history of the country.

“The Mavericks and 76ers, both playing in China for the first time, will be able to encounter firsthand the incredible support of our Chinese fans and bond with one another through projects and events in the local community.”

Following the NBA China Games 2018, the NBA’s 25th and 26th games in China, 17 NBA teams will have participated since 2004, in Beijing, Guangzhou, Macao, Shanghai, Shenzhen and Taipei.

Back to Home Page