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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Jul112017

NBA Gatorade League Campaign Mantra: 'We Don’t Go For Good. We Go For Great'

By Barry Janoff

July 12, 2017: The newly minted NBA G League — rebranded from the Developmental League via a multi-year deal with Gatorade — is breaking the first marketing campaign in its 16-year history.

The multi-media effort, under the umbrella theme, "We Don’t Go For Good. We Go For Great," is anchored by a TV spot; with support from Internet (including Bleacher Report, NBA.com and NBAGLeague.com), social media, in-arena activation and player-themed platforms.

According to the NBA, the campaign will count down to the G League’s 2017-18 season, scheduled to begin Nov. 3 with a record 26 teams.

The 30-second spot breaks tonight during NBA TV’s coverage of the MGM Resorts International NBA Summer League 2017 in Las Vegas. It will also run duing MGM Resorts International NBA Summer League games on ESPN.

The campaign features former NBA All-Star and 2016-17 NBA G League Coach of the Year Jerry Stackhouse of the reigning champion Raptors 905.

According to the NBA, it will "spotlight the grit and determination that players need to distinguish themselves in the NBA G League and fulfill their NBA dreams."

The campaign was produced by NBA Entertainment.

The NBA said the G League would debut on-court uniforms and "collaborate with the Gatorade Sports Science Institute on programs to enhance player sports performance and recovery."

According to Malcolm Turner, NBA G League president, "This is a pivotal moment for the NBA G League.

"The league is experiencing unprecedented success both on and off the court, and our partnership with Gatorade is helping to drive momentum and create exciting opportunities for innovation, sports performance and player development," said Turner.

Gatorade was a founding partner of the league, dating back to the inaugural 2001-02 season, which debuted with eight teams as the NBA Developmental (D) League.

The Gatorade League comes with a rebooted Web site, enhanced merchandise offerings and online store and  26 teams that are all owned or operated by an NBA club.

Support also includes an updated NBA G League app, redesigned social media accounts on Twitter, Facebook, Instagram and Snapchat; and a new official handle (@nbagleague) and hash tag (#NBAGLeague).

Since December, six NBA teams have unveiled G League ownership deals: the Atlanta Hawks (Erie BayHawks), Los Angeles Clippers (Agua Caliente Clippers of Ontario, Calif. ), Memphis Grizzlies (Memphis Hustle, located in Southaven, Miss.), Milwaukee Bucks (Wisconsin Herd, Oshkosh, Wisc.), Minnesota Timberwolves (Iowa Energy) and the Orlando Magic (Lakeland Magic).

In addition, the Washington Wizards have acquired the right to own and operate an NBA G League team, which will debut for the 2018-19 season, is scheduled to play at the Wizards’ new facility in Ward 8 in Washington, D.C.

According to the new G League spot, "In this league, we’re not okay with strong. We go stronger. We don’t settle for fast. We go faster. We don’t want next. We want next level. We don’t go for good. We go for great."

NBA Officially Unveils G League With New Attitude, Marketing, Merchandise

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