Top
QUICK HITS

Pitcher Jack Morris and shortstop Alan Trammell have been voted into the Baseball Hall of Fame by the Modern BaaebalL Era Committee. Morris and Trammell be inducted in Cooperstown on July 29, 2018, along with any players elected by the Baseball Writers’ Association of America, to be unveiled on Jan. 24, 2018.
• Maybe as good as it gets: Columbia/Legacy Recordings will release Miles Davis & John Coltrane - The Final Tour: The Bootleg Series, Vol. 6 on March 23, 2018.
• Or for Jimi Hendrix fans maybe this is as good as it gets: Experience Hendrix & Legacy Recordings will release on March 9 Both Sides of the Sky, with 13 studio recordings between 1968-70, ten of which have never been released.

POLL POSITION
BEST ALL-STAR GAME
 
pollcode.com free polls
KEEPING SCORE

Top-Sell NFL Jerseys Dick's Sporting Goods (Season to Date)

1. Carson Wentz QB Philadelphia Eagles
2. Dak Prescott QB Dallas Cowboys
3. Tom Brady QB New England Patriots

4. Ezekiel Elliott RB Dallas Cowboys
5. Von Miller LB Denver Broncos
6. Odell Beckham Jr, WR New York Giants
7. Antonio Brown WR Pittsburgh Steelers

8. Rob Gronkowski TE New England Patriots
9. James Conner RB Pittsburgh Steelers
10. Julio Jones WR Atlanta Falcons
11. Matthew Stafford QB Detroit Lions
12. Mitch Trubisky QB Chicago Bears
13. A.J. Green WR Cincinnati Bengals
14. Luke Kuechly LB Carolina Panthers
15. J.J. Watt DE Houston Texans

SOURCE: DICK'S SPORTING GOODS

BUY SELL

Top-Selling MLS Jerseys
1. Miguel Almirón
2. Bastian Schweinsteiger
3. Josef Martínez
4. Jordan Morris
5. David Villa
6. Clint Dempsey
7. Sebastian Giovinco
8. Kaká
9. Andrea Pirlo
10. Nicolás Lodeiro

SOURCE: MLSStore.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar022010

NBA Marketing Campaign For Hispanic Fans, Consumers Is 'Muy Grande'

March 2, 2010: The NBA this month plans to ramp up activation behind Éne•bé•a (N-B-A), the league's first fully integrated marketing effort targeting Hispanic fans and consumers. The NBA said that 15% of its fan base, about 16 million people, are Hispanic and that five U.S.-born Latino players and 18 players from Spain and Latin America are or have been on league rosters this season.

The NBA's Éne•bé•a campaign, initiated earlier this season, includes TV, radio, Internet and dedicated adidas merchandise at the NBA Store in New York, Champs Sports retail stores, NBAStore.com and at stores within the arenas of participating teams. Lead agency is Bromley Communications, San Antonio, which focuses on Hispanic marketing.

Throughout March, the league will host 16 Noche Latina (Latin Night) efforts in Los Angeles, Miami, Phoenix, San Antonio, Dallas, Chicago, Houston, New York and Orlando. (Full schedule below.) Each program will feature Latin-themed activities, including music, performances and giveaways. Noche Latina events, which began on a much smaller scale in 2006, will be supported by TV and radio on both English- and Spanish-language media in each market, as well as on the league’s Spanish-language Web site, NBA.com/enebea. Players on participating teams will wear adidas NBA uniforms with Hispanic names, among them Nueva York, Los Mavs, El Heat and Los Lakers.

There are more than 46 million Hispanics living in the U.S., with the number expected to top 133 million by 2050, according to marketing and research firm Packaged Facts, which said their combined buying power currently tops $900 billion.

The Noche Latina version of Miami Heat guard Dwyane Wade's NBA jersey.Players in the NBA with Hispanic origins include Pau and Marc Gasol, Nene, Manu Ginobili, Al Horford, J.J. Barea and Eddie Najera.

“With Hispanics comprising 15% of our fan base, we have a responsibility to connect with them in meaningful ways," Saskia Sorrosa, NBA senior director of Hispanic Marketing, said in a statement. “Noche Latina is an opportunity for us to thank the Hispanic community for their support and showcase how their pride and passion impact our teams and players.”

NBA Noche Latina 2010 Schedule

• March 3 – Detroit Pistons @ New York Knicks (Nueva York)
• March 6 – New Jersey Nets @ New York Knicks
• March 10 – New York Knicks @ San Antonio Spurs (Los Spurs)
• March 11 – Chicago Bulls @ Orlando Magic (El Magic)
• March 12 – Miami Heat @ Chicago Bulls (Los Bulls)
• March 13 – New York Knicks @ Dallas Mavericks (Los  Mavs)
• March 16 – San Antonio Spurs @ Miami Heat (El Heat)
• March 18 – Orlando Magic @ Miami Heat
• March 20 – Boston Celtics @ Dallas Mavericks
• March 21 – Washington Wizards @ Los Angeles Lakers (Los Lakers)
• March 21 – Portland Trail Blazers @ Phoenix Suns (Los Suns)
• March 24 – Los Angeles Lakers @ San Antonio Spurs
• March 25 – Miami Heat @ Chicago Bulls
• March 26 – New York Knicks @ Phoenix Suns
• March 30 – Washington Wizards @ Houston Rockets (Los Rockets)

Back to NBA

Back to Home Page