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Sports Marketer of the Year
 
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QUICK HITS

• Naismith Memorial Basketball Hall of Fame Finalists Class of 2018: Ray Allen, Maurice Cheeks, Charles “Lefty” Driesell, Hugh Evans, Grant Hill, Jason Kidd, Steve Nash, Rudy Tomjanovich, Chris Webber, Kim Mulkey, Katie Smith, Tina Thompson, Wayland Baptist University. Class of 2018 will be named during the NCAA Men’s Final Four weekend in San Antonio March 31-April 2.

• Serena Williams, who said her first auto purchase was a while Lincoln Navigator SUV she named “Ginger,” has signed to become an official spokesperson for the brand. A social media-based marketing campaign includes videos of Williams talking about and driving the 2018 Navigator, with ongoing videos to follow. “Partnering with a brand like Navigator comes from a genuine place,” she said in the first video. “Let’s just be honest: Serena Williams needs to be in the new Navigator.”

• The Smashing Pumpkins unveil 'Shiny And Oh So Bright' 36-city tour, their first tour in nearly 20 years, with founding members Billy Corgan, Jimmy Chamberlin, James Iha. Produced by Live Nation.

KEEPING SCORE

Most Exciting Sports Worldwide
1. Athletics (i.e. Olympics) 47% Very/Quite Exciting
2. Tennis 43%
3. Football (soccer) 43%
4. Rugby 41%
5. Gymnastics 36%
6. Boxing 32%
7. Formula 1 32%
8. Swimming 26%
9. Horse Racing 25%
10. Cycling 25%

Most Boring Sports Worldwide
1. Golf 70% Very/Quite Boring
2. U.S. Football 59%
3. Cricket 58%
4. Darts 58%
5. Snooker 57%
6. Basketball 52%
7. Horse Racing 52%
8. Cycling 50%
9. Formula 1 49%
10. Boxing 46%

Poll from YouGov.com

BUY SELL

Most-Watched Winter Olympics in U.S. TV History
1. Lillehammer, 1994* 204 million
2. Vancouver, 2010 190 million
3. Salt Lake City, 2002 187 million
T4. Torino, 2006 184 million
T4. Albertville, 1992 184 million
T4. Nagano, 1998 184 million
* Nancy Kerrigan/Tonya Harding incident

Source NBC Sports

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State Farm: Getting Older Winter Games Ads Below

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CFB Title Games '21-24
No. 1 Colleges Since '92
NCAA: More Health $$$
Cancer Drives Home
NCAA Reballs Madness

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Monday
Jul202015

NBA Expands TV Time On ABC For 2015-16, Unveils Africa Game Roster

Special to NYSportsJournalism.com

July 11, 2015: The NBA continues to make news during the Summer of 2015, adding to its free agency, trade and player re-signings the debut of Saturday Night NBA on ABC, an eight-game schedule during 2015-16 under the umbrella programming of ESPN on ABC.

The schedule will begin Jan. 23, 2016. ABC’s and ESPN’s NBA pre-game show, NBA Countdown, will precede the games. Saturday Night NBA on ABC will also be available on both the ESPN3 and WatchESPN platforms.

The NBA and NBA Players Assn. also unveiled the full rosters for the first NBA game in Africa, scheduled for Aug. 1 in Ellis Park Arena, Johannesburg, South Africa.

NBA Africa Game 2015, featuring a Team Africa vs. Team World format, will air live in the U.S. on ESPN at 9 AM (ET).

Team Africa, comprised of players born in Africa and second-generation African players, will be led by five-time NBA champion Gregg Popovich (San Antonio Spurs) and team captain and two-time NBA All-Star Luol Deng (Miami Heat). Team World, comprised of players from the rest of the world, will will be lead by head coach Lionel Hollins (Brooklyn Nets) and team captain Chris Paul (Los Angeles Clippers).

With the addition of Saturday Night NBA on ABC, ABC and ESPN will now combine to televise NBA games four days per week (Wednesday, Friday, Saturday, Sunday), January-April, including three in prime-time.

ABC also remains the exclusive home of the NBA Finals.

ABC and ESPN are entering their 14th consecutive season as a national broadcast partners with the NBA (since 2002-03 season). A new rights agreement begins with the 2016-17 season.

“The creation of Saturday Night NBA on ABC is an important moment in the long, successful relationship between ESPN and the NBA," John Skipper, ESPN President, said in a statement. "The NBA’s massive popularity continues to open doors for new, collaborative opportunities, and this new series demonstrates ESPN’s commitment to showcase the NBA as often — and across as many platforms – as possible. . . . We expect to establish this series as a big-game destination for NBA fans, along the lines of what we’ve accomplished in college football with Saturday Night Football on ABC.”

According to Ben Sherwood, Disney/ABC TV President, “Through our great partnership with ESPN, we’re thrilled to be able to bring the best in basketball to our prime-time viewers on Saturdays beginning this January while building on our great Sunday afternoon NBA lineup.”

Regarding the league's Africa 2015 game, also named to the Team Africa roster: Al-Farouq Aminu (Portland Trail Blazers), Giannis Antetokounmpo (Milwaukee Bucks), Nicolas Batum (Charlotte Hornets), Bismack Biyombo (Toronto Raptors), Boris Diaw (San Antonio Spurs), Gorgui Dieng (Minnesota Timberwolvesl), Festus Ezeli (Golden State Warriors), Serge Ibaka (Oklahoma City Thunder) and Luc Mbah a Moute (Sacramento Kings).

Named to the Team World roster: Bradley Beal (Washington Wizards), Kenneth Faried (Denver Nuggets), Marc Gasol (Memphis Grizzlies), Pau Gasol (Chicago Bulls), Jeff Green (Memphis Grizzlies), Marcus Smart (Boston Celtics), Evan Turner (Boston Celtics) and Nikola Vucevic (Orlando Magic;).

A group of marketing partners have come on board as the NBA prepares for its first game in Africa, including Nike, Ford Motor Company of Southern Africa, South African Airways (SAA), Econet Global Limited; SuperSport  an official NBA broadcast partner since 2013, which will broadcast the game live across Sub-Saharan Africa; and 947, the official radio partner of NBA Africa Game 2015.

NBA Commissioner Adam Silver will attend the game along with NBA Global Ambassador Dikembe Mutombo and NBA Africa Ambassador Hakeem Olajuwon.

The game will support the Boys & Girls Clubs of South Africa, SOS Children’s Villages Association of South Africa and the Nelson Mandela Foundation.

The said it has had more than 35 players from Africa on NBA rosters since Hakeem Olajuwon was drafted in 1984. The league opened an African headquarters in Johannesburg in 2010 and recently launched Jr. NBA leagues in Mozambique and Uganda as part of its "comprehensive grassroots programs across the continent."

NBA, Marketers En Route To Africa

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