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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Nov202014

NBA Champion San Antonio Spurs, Duncan Reap Benefits Of (Super) Marketing

By Barry Janoff

November 19, 2014: It's good to be the NBA's defending champions, as the San Antonio Spurs are, especially when it comes to marketing and promoting goods and services.

A group of the Spurs, including Tim Duncan, Tony Parker, Manu Ginobili, Kawhi Leonard and Patty Mills, get a starting role in a series of new humorous spots  for supermarket chain H*E*B, an alliance that supports the partnership between the team and the grocer.

Duncan, who has won five NBA titles since joining the Spurs in 1997, also appears in a new national push for sports footwear and apparel retailer Foot Locker for its "Week of Greatness" promotion, which showcases releases from such brands as Nike, Under Armour and adidas, the latter of which Duncan also is a spokesman.

The Spurs-H*E*B alliance dates back two decades and includes presenting sponsorship status, player appearances, fan appreciation events, support of community endeavors and a variety of marketing on TV, in-arena, print, Internet and social media.

H*E*B also is the presenting sponsor for the WNBA San Antonio Stars and has deals with the American Hockey League's San Antonio Rampage and the Austin Spurs of the NBA's Development Leauge.

“The H-E-B Spurs commercials reflect the very unique partnership we have enjoyed with the Spurs for over 20 years,” Cory Basso, group vp-marketing and advertising for H-E-B, said in a statement. "We have a unique ability to showcase each player’s sense of humor in a way that fans may not see during a courtside or post-game interview."

In the four new spots, the Spurs appear in uniform in various scenarios, each touting a different aspect of the supermarket destination.

In "Barbie," the teammates are at a barbecue enjoying H*E*B's assortment of specialty burgers. The title comes from Australian-born Mills being coerced into saying, "Toss another burger on the barbie," which Leonard misinterprets as a Barbie doll.

"Wise" sees Ginobili doing a Dali Lama impersonation to tout H*E*B organic items, which make him feel "more one with nature, more one with myself.

In "Toga," everyone but Duncan has morphed into Greek gods complete with togas to push the grocer's line of 100-calorie Greek Yogurt, which turns into a mini-Animal House version of the chant, "Toga! Toga! Toga!."

The guys put their marketing skills to use in "Slogans," coming up for tag lines for H*E*B's Creamy Creations ice cream.

"The response to the new line of commercials has been overwhelmingly positive," said Basso. "H*E*B is pleased that our longstanding partnership with the Spurs creates the best opportunities for our customers and Spurs fans to enjoy the team together."

The alliance with the Spurs has helped the chain, founded in 1905, expand to more than more than 350 stores in Texas and Mexico and grow sales to more than $20 billion

"In just 15 seconds, we can give the fans a glimpse into the genuine personality of our hometown team," said Basso.

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