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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

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iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

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Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov202014

NBA Champion San Antonio Spurs, Duncan Reap Benefits Of (Super) Marketing

By Barry Janoff

November 19, 2014: It's good to be the NBA's defending champions, as the San Antonio Spurs are, especially when it comes to marketing and promoting goods and services.

A group of the Spurs, including Tim Duncan, Tony Parker, Manu Ginobili, Kawhi Leonard and Patty Mills, get a starting role in a series of new humorous spots  for supermarket chain H*E*B, an alliance that supports the partnership between the team and the grocer.

Duncan, who has won five NBA titles since joining the Spurs in 1997, also appears in a new national push for sports footwear and apparel retailer Foot Locker for its "Week of Greatness" promotion, which showcases releases from such brands as Nike, Under Armour and adidas, the latter of which Duncan also is a spokesman.

The Spurs-H*E*B alliance dates back two decades and includes presenting sponsorship status, player appearances, fan appreciation events, support of community endeavors and a variety of marketing on TV, in-arena, print, Internet and social media.

H*E*B also is the presenting sponsor for the WNBA San Antonio Stars and has deals with the American Hockey League's San Antonio Rampage and the Austin Spurs of the NBA's Development Leauge.

“The H-E-B Spurs commercials reflect the very unique partnership we have enjoyed with the Spurs for over 20 years,” Cory Basso, group vp-marketing and advertising for H-E-B, said in a statement. "We have a unique ability to showcase each player’s sense of humor in a way that fans may not see during a courtside or post-game interview."

In the four new spots, the Spurs appear in uniform in various scenarios, each touting a different aspect of the supermarket destination.

In "Barbie," the teammates are at a barbecue enjoying H*E*B's assortment of specialty burgers. The title comes from Australian-born Mills being coerced into saying, "Toss another burger on the barbie," which Leonard misinterprets as a Barbie doll.

"Wise" sees Ginobili doing a Dali Lama impersonation to tout H*E*B organic items, which make him feel "more one with nature, more one with myself.

In "Toga," everyone but Duncan has morphed into Greek gods complete with togas to push the grocer's line of 100-calorie Greek Yogurt, which turns into a mini-Animal House version of the chant, "Toga! Toga! Toga!."

The guys put their marketing skills to use in "Slogans," coming up for tag lines for H*E*B's Creamy Creations ice cream.

"The response to the new line of commercials has been overwhelmingly positive," said Basso. "H*E*B is pleased that our longstanding partnership with the Spurs creates the best opportunities for our customers and Spurs fans to enjoy the team together."

The alliance with the Spurs has helped the chain, founded in 1905, expand to more than more than 350 stores in Texas and Mexico and grow sales to more than $20 billion

"In just 15 seconds, we can give the fans a glimpse into the genuine personality of our hometown team," said Basso.

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