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NEWS REAL

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• WWE said it would move its global headquarters to a new office complex in Stamford, Conn, where WWE is now headquartered, to “allow the company to bring together its operations, including its production studios and corporate offices at its new site.” The move is expected to take place in early 2021.

• “Inspired by the intersection of past and future,” Foot Locker is launching the Discover Your Air Network, featuring “cable network-inspired programming for the ultimate sneakerhead” filled with Nike Air Max content, news and product. People will be able to view DYA Network content on Foot Locker's Instagram, Facebook, YouTube and Snapchat channels.

NBA2K League has unveiled the match-ups and tournaments for the second season, with $1.2M prizes Begins 4-2.

• ESPN and UFC have extended their deal, naming ESPN+ as the exclusive distributor of UFC Pay-Per-View events in the U.S. through 2025, beginning with UFC 236: Holloway vs. Poirier 2 on April 13. UFC’s alliance with ESPN, which began in January, also has been extended through 2025

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Tuesday
Feb282017

NBA Celebrates Noches éne•bé•a With Games, Marketing, Media, Merchandise

By Barry Janoff

March 1, 2017: The NBA is entering el mes de Marzo como un leon, unveiling a multi-platform campaign to support its 11th annual Noches éne•bé•a (eh-nay-bay-ah) Latin nights platform.

The effort will include all 30 teams and celebrate "NBA fans and players across Latin American and U.S. Hispanic communities."

The effort includes a TV spot, "Vive la Pasión" ("Live the Passion"), under the league’s umbrella "This Is Why We Play" campaign, which will air throughout NBA media partners on-air and online.

Support encompasses special telecasts, in-arena festivities, Internet, original content on the league’s Spanish-language Web site (enebea.com) and on the league’s English and Spanish-language social media channels.

Noches éne•bé•a uniforms will be worn during select games by five NBA teams: Brooklyn Nets (Los Nets), Chicago Bulls (Los Bulls), Miami Heat (El Heat), New York Knicks (Nueva York) and Phoenix Suns (Los Suns).

In addition, all 30 NBA teams will wear specially designed Noches éne•bé•a shooting shirts from adidas, the league’s official on-court apparel provider, during the first two weeks of March.

The lead TV spot, in Hispanic, shows NBA players in action — grabbing rebounds, taking three-point shots, setting picks — interspersed with scenes of Hispanic fans mimicking the moves in supermarkets, offices and at home.

According to the NBA, "'Vive la Pasión' celebrates the Latino fans who weave the NBA into everyday life. It's not just about watching the NBA, but living it. True fans live NBA passion both on and off the court.”

Key Noches éne•bé•a games include the Cleveland Cavaliers at the Boston Celtics (March 1, ESPN), Houston Rockets at the Los Angeles Clippers (March 1, ESPN), Clippers at the Bulls (March 4, ABC), Cleveland at Miami (March 4), the Golden State Warriors at the Knicks (March 5, ABC), the Bulls at the Detroit Pistons (March 6), Charlotte Hornets at Miami (March 6), Toronto Raptors at Miami (March 11), the Knicks at Brooklyn (March 12), Detroit at Chicago (March 22) and the Clippers at Phoenix (March 30).

Noches éne•bé•a merchandise is available at NBAStore.com and at the NBA Store in New York.

Items include adidas jerseys, T-shirts and hats; Stance socks and WinCraft pins.

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