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• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

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NYSportsJournalism.com + Topic Of Requested Search

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Tuesday
Feb282017

NBA Celebrates Noches éne•bé•a With Games, Marketing, Media, Merchandise

By Barry Janoff

March 1, 2017: The NBA is entering el mes de Marzo como un leon, unveiling a multi-platform campaign to support its 11th annual Noches éne•bé•a (eh-nay-bay-ah) Latin nights platform.

The effort will include all 30 teams and celebrate "NBA fans and players across Latin American and U.S. Hispanic communities."

The effort includes a TV spot, "Vive la Pasión" ("Live the Passion"), under the league’s umbrella "This Is Why We Play" campaign, which will air throughout NBA media partners on-air and online.

Support encompasses special telecasts, in-arena festivities, Internet, original content on the league’s Spanish-language Web site (enebea.com) and on the league’s English and Spanish-language social media channels.

Noches éne•bé•a uniforms will be worn during select games by five NBA teams: Brooklyn Nets (Los Nets), Chicago Bulls (Los Bulls), Miami Heat (El Heat), New York Knicks (Nueva York) and Phoenix Suns (Los Suns).

In addition, all 30 NBA teams will wear specially designed Noches éne•bé•a shooting shirts from adidas, the league’s official on-court apparel provider, during the first two weeks of March.

The lead TV spot, in Hispanic, shows NBA players in action — grabbing rebounds, taking three-point shots, setting picks — interspersed with scenes of Hispanic fans mimicking the moves in supermarkets, offices and at home.

According to the NBA, "'Vive la Pasión' celebrates the Latino fans who weave the NBA into everyday life. It's not just about watching the NBA, but living it. True fans live NBA passion both on and off the court.”

Key Noches éne•bé•a games include the Cleveland Cavaliers at the Boston Celtics (March 1, ESPN), Houston Rockets at the Los Angeles Clippers (March 1, ESPN), Clippers at the Bulls (March 4, ABC), Cleveland at Miami (March 4), the Golden State Warriors at the Knicks (March 5, ABC), the Bulls at the Detroit Pistons (March 6), Charlotte Hornets at Miami (March 6), Toronto Raptors at Miami (March 11), the Knicks at Brooklyn (March 12), Detroit at Chicago (March 22) and the Clippers at Phoenix (March 30).

Noches éne•bé•a merchandise is available at NBAStore.com and at the NBA Store in New York.

Items include adidas jerseys, T-shirts and hats; Stance socks and WinCraft pins.

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