• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• Amazon has launched MLB.TV on Prime Video Channels, allowing Prime members to subscribe to MLB.TV and stream regular season out-of-market baseball games live and on-demand, all from the Prime Video service.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.


Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros



The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)


Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.


NBA’s Milwaukee Bucks New $500M Arena Now Has A $100M Name: Fiserv Forum

By Barry Janoff

July 26, 2018: Beginning with the 2018-19 NBA season, the Milwaukee Bucks will have a new arena.

Now, the arena that will be home to the exploits of Bucks' All-Star Giannis Antetokounmpo has a name: Fiserv Forum.

Fiserv, a global provider of financial technology and payment solutions based in the Milwaukee suburb of Brookfield, has signed a 25-year deal for exclusive naming rights to the new venue.

The venue will be home to the Bucks as well as the Marquette University Golden Eagles men’s basketball team.

Financial naming rights details were not released. The cost of the venue, which had gone under the working title of Wisconsin Entertainment and Sports Center, was put at $524 million.

The Bucks franchise is valued a just over $1 billion, 37th among all NBA teams, according to Forbes.

Industry analysts say naming rights deals to NBA arenas average between $4-$6 million per year, which would put the Fiserv deal at between $120-$150 million.

At the high end, however, the Golden State Warriors have a venue currently under construction in San Francisco for which JPMorgan Chase has acquired naming rights, to be known as Chase Center for a planned opening in time for the 2019-20 season.

That naming rights deal was put at $300 million over 20 years by analysts, $15 million annually.

Late last year Capital One acquired naming rights for the Washington Wizards venue that had been known as Verizon Center in a deal valued at $100 million over ten years by analysts.

Also among recent NBA venue naming rights deals, Golden 1 Credit Union in 2015 signed a 20-year pact for an estimated $120 million for the Sacramento Kings home building.

Among established naming rights deals, Boston Celtics owenrship has a 20-year deal with TD Bank, signed in 2005, valued at just over $119 million; Barclays in 2012 signed a 20-year naming rights deal valued at $200 million for the Nets home arena in Brooklyn, NY; United Airlines in 2013 renewed its naming rights deal for the home site of the Chicago Bulls for an estimated $100 million over 20 years; and American Airlines has a 30-year deal, which expires in 2030, valued at $195 million for the arena that is home to the Dallas Mavericks.

The new venue is located north from the BMO Harris Bradley Center, where the team has played for the past 30 seasons.

Fiserv Forum is scheduled to have a public grand opening party on Aug. 28,

The Killers will headline the grand opening concert on Sept. 4.

More than 200 entertainment and other events are being booked annually.

The franchise is coming off a season-long celebration of its 50th anniversary, which included special events, guests, memorabilia (pictured below) and other activation.

‘“We are excited to partner with the Milwaukee Bucks to create an unprecedented opportunity to elevate our brand as one of the world’s leading providers of financial technology and payment services,” Jeff Yabuki, president and CEO for Fiserv, said in a statement.

“We also expect this arrangement to further differentiate our brand in support of our purpose of delivering value and excellence to our clients every day.”

Fiserv Forum includes 17,500 seats for basketball and up to 18,000 for concerts, with 34 luxury suites and three clubs.

The arena is the centerpiece of a 30-acre business, residential, cultural and entertainment revitalization in the heart of downtown Milwaukee.

Founding Partners for Fiserv Forum include BMO Harris Bank, Froedtert & the Medical College of Wisconsin, Johnson Controls and Miller Brewing Company.

For its money, Fiserv’s logo will be prominently featured on the exterior façade, playing surface, rooftop and throughout the facility.

Other marketing support is being planned but was not detailed.

Among the events booked for the inaugural year are Justin Timberlake, Pink, Elton John, Fleetwood Mac and the Foo Fighters.

According to Bucks owners Wes Edens, Marc Lasry and Jamie Dinan, “It was clear from the start of our conversations that the Bucks and Fiserv align perfectly in our goals for innovation and leadership, and carry the same passion for excellence.

“As Fiserv Forum becomes an internationally recognized venue, we are excited to be an instrumental part of furthering Fiserv’s brand as a leader in its industry. Fiserv Forum will be the entertainment and sporting heart of our city and will deliver memorable experiences for fans and families in Wisconsin for generations to come.”

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