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Best Marketing Events March 2017
 
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IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

AT&T: 'Dentist' (More March Mad Ads Below)

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct132016

Westbrook, Irving Help NBA Prep For Season With 'This Is Why We Play' Ads

By Barry Janoff

October 13, 2016: With the 2016-17 season about to tip off, the NBA is unveiling the latest incarnation of its multi-platform “This Is Why We Play” umbrella campaign. Initial spots break this week online, with the first ad hitting broadcast tonight (Oct. 13) on TNT during a pre-season double-header (Toronto Raptors vs. Cleveland Cavaliers, Portland Trail Blazers vs. Los Angeles Clippers).

The spot, “Zeroes,” features a voiceover by Russell Westbrook, who explains how, at the beginning of a season, despite what happened the previous year, all teams have a clean slate and start with the same record.

The second launch spot, "29," features a voiceover by Kyrie Irving, who helped to lead the Cavaliers to the NBA title last season, relating how hard it was to win the championship, but that it would be at least as difficult to repeat.

"This Is Why We Play" was unveiled as the league’s global marketing mantra last season.

"Zeroes” features shots of league stars, including Stephen Curry and LeBron James, as team records from last season flash across the screen: the record-setting Golden State Warriors (73-9), NBA champion Cavaliers (57-25), San Antonio Spurs (67-15), Toronto Raptors (56-26) and even the Minnesota Timberwolves (29-53), Brooklyn Nets (21-61) and Philadelphia 76ers (10-72).

But, according to Westbrook, “You can’t live in the past. The wins and the losses. The joy. The drama. The what-ifs and should-haves. All that means zero now. We all start from zero. This is why we play.”

“29” opens with close-ups of Irving, shows the Cavs lifting the NBA title trophy, then cuts to other stars — including James Harden, Karl-Anthony Davis, Dirk Nowitzki and Aaron Gordon — on other teams who are hungry to win the championship this season.

“Winning was a challenge,” says Irving. “But repeating will be, too. Because there are 29 teams in our way again. And they’ve all come back stronger. More determined. More experienced. And ready. they won’t back down. But neither will we. This is why we play.”

The NBA said that more spots in the “This Is Why We Play” campaign will break during the season.

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