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QUICK HITS

• The NFL has unveiled the Super Bowl Ticket Giveaway, an initiative this season to "surprise fans across the country with an invitation to attend Super Bowl LII in Minnesota on February 4, 2018. A total of 500 free tickets will be distributed under the program as a way to give back to dedicated NFL fans and provide them with a once-in-a-lifetime experience."
• Farmers Insurance has extended its alliance with PGA TOUR player Rickie Fowler for three years (2018-2020).  Fowler has been a brand ambassador since 2012. Fowler has been featured in the Farmers "We Know From Experience" advertising campaign, including the recent "Chauffeur Terrier" television commercial, along with other digital marketing platforms.
Heroes Evolved, featuring an in-game and playable Bruce Lee, has hit the multi-player online battle arena via R2Games and the Bruce Lee, LLC (owned and operated by Lee's daughter, Shannon Lee).
• In it's ninth season as the official wardrobe supplier for the National Basketball Coaches Assn., Men's Wearhouse said that 24 NBA head coaches would be outfitted with Joseph Abboud Custom suits for the 2017-18 season. According to Golden State Warriors head coach Steve Kerr, "With 82 games a season, it's important to look professional and have confidence on the court."

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MLB 2017 Awards Schedule
• Oct. 26
Rawlings Gold Glove finalists on Twitter (12 PM. ET)
• Nov. 6
BBWAA Awards Finalists MLB Network
• Nov .7
Rawlings Gold Glove Awards ESPN (9 PM. ET)
• Nov. 9
Louisville Silver Sluggers MLB Network, (6 PM. ET)
• Nov. 10
Wilson Defensive Players of the Year MLB Network (6 PM. ET)
• Nov. 13
Jackie Robinson Rookies of the Year MLB Network (6 PM ET)
• Nov. 14
Managers of the Year MLB Network (6 PM. ET)
• Nov. 15
Cy Young Awards MLB Network( 6 PM ET)
• Nov. 16
Most Valuable Players MLB Network ( 6 PM ET)
• Nov. 17
Esurance MLB Awards MLB Network

BUY SELL

NBA Teams With Jersey-Patch Deals (To Date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Cleveland Cavaliers (Goodyear)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Los Angeles Lakers (Wish)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Sacramento Kings (Blue Diamond)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
All patches will be 2.5 x 2.5 on the left side, with a Nike Swoosh logo on the right side.

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NYSportsJournalism.com + Topic Of Requested Search

R2: 'Heroes Evolved' Trending Game Ads Below

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Oct132016

Westbrook, Irving Help NBA Prep For Season With 'This Is Why We Play' Ads

By Barry Janoff

October 13, 2016: With the 2016-17 season about to tip off, the NBA is unveiling the latest incarnation of its multi-platform “This Is Why We Play” umbrella campaign. Initial spots break this week online, with the first ad hitting broadcast tonight (Oct. 13) on TNT during a pre-season double-header (Toronto Raptors vs. Cleveland Cavaliers, Portland Trail Blazers vs. Los Angeles Clippers).

The spot, “Zeroes,” features a voiceover by Russell Westbrook, who explains how, at the beginning of a season, despite what happened the previous year, all teams have a clean slate and start with the same record.

The second launch spot, "29," features a voiceover by Kyrie Irving, who helped to lead the Cavaliers to the NBA title last season, relating how hard it was to win the championship, but that it would be at least as difficult to repeat.

"This Is Why We Play" was unveiled as the league’s global marketing mantra last season.

"Zeroes” features shots of league stars, including Stephen Curry and LeBron James, as team records from last season flash across the screen: the record-setting Golden State Warriors (73-9), NBA champion Cavaliers (57-25), San Antonio Spurs (67-15), Toronto Raptors (56-26) and even the Minnesota Timberwolves (29-53), Brooklyn Nets (21-61) and Philadelphia 76ers (10-72).

But, according to Westbrook, “You can’t live in the past. The wins and the losses. The joy. The drama. The what-ifs and should-haves. All that means zero now. We all start from zero. This is why we play.”

“29” opens with close-ups of Irving, shows the Cavs lifting the NBA title trophy, then cuts to other stars — including James Harden, Karl-Anthony Davis, Dirk Nowitzki and Aaron Gordon — on other teams who are hungry to win the championship this season.

“Winning was a challenge,” says Irving. “But repeating will be, too. Because there are 29 teams in our way again. And they’ve all come back stronger. More determined. More experienced. And ready. they won’t back down. But neither will we. This is why we play.”

The NBA said that more spots in the “This Is Why We Play” campaign will break during the season.

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