Top
NEWS REAL

Forbes is reporting that the Seattle Mariners home stadium which has been known as Safeco Field since 1999, will be renamed via a new naming rights deal with T-Mobile beginning with the 2019 MLB season. The naming rights deal with Safeco Insurance — 20 years for $40 million — expired this past season and Safeco decided not to renew. The T-Mobile deal could be for upward of $6 million per year.

• Eire Born Spirits said that "demand for Proper No. Twelve Irish Whiskey rapidly outpaced supply, resulting in an out-of-stock situation in its original release markets of Ireland and the U.S." Looking forward to being back in stock in the next few weeks."

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24. 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Skyy Vodka: John Cena See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Wednesday
Jun222016

State Farm, Kia, Samsung Score Big During NBA Season, LeBron's Championship Run

By Barry Janoff

June 22, 2016: LeBron James and the Cleveland Cavaliers may have taken home the Larry O'Brien Trophy by winning the NBA Championship, but Kia, Geico, Samsung, State Farm, Verizon and Taco Bell were among the winners in marketing, consumer engagement and impact during the past regular and just-concluded post-season.

During the 2015-2016 NBA regular season (Oct. 27, 2015-May 31, 2016), 1,130 brands ran 3,666 spots 37,372 times across six networks, for a total estimated media value of $945.2 million, according to strategy, marketing and research firm Fabric Media, Santa Monica, Calif.

These airings generated more than 31.7 billion impressions on TV, with 99% coming in live (versus time-shifted or VOD views). "On average, these ads had a view rate of 85.63%, meaning that these ads were viewed, on average, nearly 86% of the way through," according to Fabric Media.

During the 2016 NBA Finals, 170 brands ran 293 spots 1,237 times across two networks, for a total estimated media value of $279.3 million.

These airings generated nearly 4.2 billion impressions on TV, with 98.4% coming in live linear or on the same day. On average, these ads had a view rate of 87.48%, "meaning that these ads were viewed, on average, over 87% of the way through," according to Fabric Media.

State Farm was the top spender during the NBA season, putting more than $24.56 million into media buys, led by The Hoopers campaign starring Chris Paul, Kevin Love, Kevin Garnett, Damian Lillard and DeAndre Jordan.

For its investment, State Farm ads had an average view rate of 78.8% and generated more than 944.6 million linear impressions.

Samsung Mobile was close behind in estimated spend during the regular season at $24.58 million, with an average view rate of 89.6% and more than 847.8 million linear impressions.

Behind State Farm, Kia scored big during the NBA season ($23.4 million, 90.1% view rate), fronted by a series commercials with Blake Griffin and also LeBron James for the K900.

Also among the NBA spend leaders during the regular season were Taco Bell ($21.4 million, 85.2% view rate), Geico ($17.4 million, 94% view rate), Verizon ($16.2 million, 82% view rate) and American Express ($16.1 million, 89.4% view rate). (See chart for full Top Ten.)

State Farm this past season moved past Anheuser-Busch as the most active sponsor of the NBA. Some 83% of NBA properties reported a partnership with the insurance company, up from 74% the previous season, according to research and consulting firm IEG, Chicago.

Anheuser-Busch was active with 77% of NBA properties, followed by adidas and Gatorade at 70% each.

Among all brands, sponsorship spending on the NBA and its 30 teams reached a record $799 million in the 2015-2016 season, an 8.1% increase from $739 million the previous year, according to the NBA 2015-16 IEG Sponsorship Report.

Brand winners during the seven-game NBA Finals on ABC (by estimated media value) were Samsung Mobile (5.12%), Toyota (4.58%), Universal Pictures (3.62%), Nissan (3.51%) and Warner Bros. (3.35%), according to Fabric Media.

Regarding social media buzz and awareness (including Facebook, Twitter, YouTube and across the major search engines, Apple’s "Shot By" campaign generated 15% of digital actions, while Verizon’s ad featuring Jamie Foxx ("I Got Verizon" aka "Future’s Father" pictured below) during Game 7 was the most buzzed about creative of the series.

Allstate had a strong showing for “Pure Power” with Leslie Jones, which came in second, per Fabric Media.

During the NBA Finals, the top ads by spend were Samsung Mobile's “Virtual Reality Machine," Toyota's “Mars," Jaguar's “Being British," Nissan's “Pop Ups” and Apple's “Father Time" with Kobe Bryant and actor Michael B. Jordan.

In terms of impressions, the brands with the most-seen ads during NBA Finals were Toyota (235.2 million impressions), Samsung Mobile (228.3 million), Warner Bros. (193.5 million), Taco Bell (170.8 million) and Apple iPhone (149.2 million).

The top industries by Impressions during the NBA Finals, per Fabric Media, were auto (730.6 million impressions), movies (694.7 million), fast Food (477.2 million), mobile devices (377.4 million) and beer (281.4 million).

The top industries by estimated media value during the NBA Finals were auto (20.33%), movies (15.34%), quick serve  (10.30%), beer  (6.73%) and mobile devices (6.72%).

In terms of impressions, the brands with the most-seen ads during NBA games this past season were State Farm (944.3 million impressions), Kia (924 million), Taco Bell (858 million), Samsung Mobile (846.9 million) and Geico (667.9 million).

The top industries by impressions during the regular season, per Fabric Media, were auto (3.5 billion impressions), fast food (3 billion), movies (2.3 billion), insurance companies (2.1 billion) and beer (1.8 billion).

Fabric Media divisions include iSpot.TV, Explore.org and Digiday.

State Farm, A-B, Gatorade Lead NBA To Record $799M Sponsor Spend

Back to Home Page