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• The NHL has signed what it is calling a “ groundbreaking partnership” with the Billie Jean King Leadership Initiative, which will “support research, action, advocacy and collaboration with organizations that have a significant community impact.” Full story here.

• Dick Vitale, 80, has signed a contract extension with ESPN through the 2021-22 season, adding to a recent extension unveiled last May.

• Recently retired NBA star Tony Parker has been named president of NorthRock Sports, Artists and Entertainment, a division of Northrock Partners, a finance and lifestyle advisory firm that currently oversees $1.5 billion in assets, whose holdings include Golf Magazine, Golf.com and the Nicklaus Companies in partnership with golf legend Jack Nicklaus.

• The PGA Tour has signed a ten-year deal naming global consulting firm Korn Ferry title sponsor for the Korn Ferry Tour, replacing Web.com, which awards PGA Tour membership to the tour’s 50 leading players. The Los Angeles-based company also becomes the “official leadership development firm” for the PGA Tour.

• Cody Bellinger, Christian Yelich, Mike Trout and Javier Baez are the leading vote-getters in new All-Star Game ballot results released by MLB. Full story here.

• The WTA will premiere the NYJTL Bronx Open, Aug. 16-24, in the Cary Leeds Center for Tennis & Learning in The Bronx, NY. The women’s tournament will take place the week before the U.S. Open in New York and offer $250,000 in prize money.

• SunTrust and BB&T financial firms said that Truist Financial would be the name of the company following their merger later this year. The name — “intended to give the bank a single, fresh identity” — could also become the new name for the home venue for the Atlanta Braves, now known as SunTrust Stadium.

• Pete Frates and Pat Quinn, co-founders of ALS Ice Bucket Challenge, have launched with The ALS Assn. the 5th anniversary of “Challenge Me” with a “new call to action to reignite the passion and generosity of the millions of people who dumped ice water on their heads in the summer of 2014.” 

POLL POSITION

The Top Ten World’s Highest Paid Athletes
1, Leo Messi soccer $127M
2. Cristiano Ronaldo soccer $109M
3. Neymar Jr. soccer $105M
4. Canelo Alvarez boxing $94M
5. Roger Federer tennis $93.4M
6. Russell Wilson NFL $89.5M
7. Aaron Rodgers NFL $89.3M
8. LeBron James NBA $89M
9. Stephen Curry NBA $79.8M
10. Kevin Durant NBA $65.4M

Full story here.
SOURCE: FORBES

KEEPING SCORE

2019 Top Selling Summer Acts
Based on total sales on StubHub for U.S. tour dates from Memorial Day to Labor Day 2019
1. The Rolling Stones
2. Queen with Adam Lambert
3. Paul McCartney
4. Ariana Grande
5. Shawn Mendes
6. Billie Eilish
7. JoJo Siwa
8. Twenty One Pilots
9. Hootie and the Blowfish
10. Florida Georgia Line

Full story here.

BUY SELL

Weekend Box Office June 14-16
1. Men In Black International $28.5M
2. Secret Life of Pets 2 $23.8M
3. Aladdin $16.7M
4. Dark Phoenix $9M
5. Rocketman $8.8M
6. Shaft $8.3M
7. Godzilla $8.1M
8. John Wick 3 $6.1M
9. Late Night $5.1M
10. Ma $3.6M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Mr. Peanut Crunch Force See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Wednesday
Jun222016

State Farm, Kia, Samsung Score Big During NBA Season, LeBron's Championship Run

By Barry Janoff

June 22, 2016: LeBron James and the Cleveland Cavaliers may have taken home the Larry O'Brien Trophy by winning the NBA Championship, but Kia, Geico, Samsung, State Farm, Verizon and Taco Bell were among the winners in marketing, consumer engagement and impact during the past regular and just-concluded post-season.

During the 2015-2016 NBA regular season (Oct. 27, 2015-May 31, 2016), 1,130 brands ran 3,666 spots 37,372 times across six networks, for a total estimated media value of $945.2 million, according to strategy, marketing and research firm Fabric Media, Santa Monica, Calif.

These airings generated more than 31.7 billion impressions on TV, with 99% coming in live (versus time-shifted or VOD views). "On average, these ads had a view rate of 85.63%, meaning that these ads were viewed, on average, nearly 86% of the way through," according to Fabric Media.

During the 2016 NBA Finals, 170 brands ran 293 spots 1,237 times across two networks, for a total estimated media value of $279.3 million.

These airings generated nearly 4.2 billion impressions on TV, with 98.4% coming in live linear or on the same day. On average, these ads had a view rate of 87.48%, "meaning that these ads were viewed, on average, over 87% of the way through," according to Fabric Media.

State Farm was the top spender during the NBA season, putting more than $24.56 million into media buys, led by The Hoopers campaign starring Chris Paul, Kevin Love, Kevin Garnett, Damian Lillard and DeAndre Jordan.

For its investment, State Farm ads had an average view rate of 78.8% and generated more than 944.6 million linear impressions.

Samsung Mobile was close behind in estimated spend during the regular season at $24.58 million, with an average view rate of 89.6% and more than 847.8 million linear impressions.

Behind State Farm, Kia scored big during the NBA season ($23.4 million, 90.1% view rate), fronted by a series commercials with Blake Griffin and also LeBron James for the K900.

Also among the NBA spend leaders during the regular season were Taco Bell ($21.4 million, 85.2% view rate), Geico ($17.4 million, 94% view rate), Verizon ($16.2 million, 82% view rate) and American Express ($16.1 million, 89.4% view rate). (See chart for full Top Ten.)

State Farm this past season moved past Anheuser-Busch as the most active sponsor of the NBA. Some 83% of NBA properties reported a partnership with the insurance company, up from 74% the previous season, according to research and consulting firm IEG, Chicago.

Anheuser-Busch was active with 77% of NBA properties, followed by adidas and Gatorade at 70% each.

Among all brands, sponsorship spending on the NBA and its 30 teams reached a record $799 million in the 2015-2016 season, an 8.1% increase from $739 million the previous year, according to the NBA 2015-16 IEG Sponsorship Report.

Brand winners during the seven-game NBA Finals on ABC (by estimated media value) were Samsung Mobile (5.12%), Toyota (4.58%), Universal Pictures (3.62%), Nissan (3.51%) and Warner Bros. (3.35%), according to Fabric Media.

Regarding social media buzz and awareness (including Facebook, Twitter, YouTube and across the major search engines, Apple’s "Shot By" campaign generated 15% of digital actions, while Verizon’s ad featuring Jamie Foxx ("I Got Verizon" aka "Future’s Father" pictured below) during Game 7 was the most buzzed about creative of the series.

Allstate had a strong showing for “Pure Power” with Leslie Jones, which came in second, per Fabric Media.

During the NBA Finals, the top ads by spend were Samsung Mobile's “Virtual Reality Machine," Toyota's “Mars," Jaguar's “Being British," Nissan's “Pop Ups” and Apple's “Father Time" with Kobe Bryant and actor Michael B. Jordan.

In terms of impressions, the brands with the most-seen ads during NBA Finals were Toyota (235.2 million impressions), Samsung Mobile (228.3 million), Warner Bros. (193.5 million), Taco Bell (170.8 million) and Apple iPhone (149.2 million).

The top industries by Impressions during the NBA Finals, per Fabric Media, were auto (730.6 million impressions), movies (694.7 million), fast Food (477.2 million), mobile devices (377.4 million) and beer (281.4 million).

The top industries by estimated media value during the NBA Finals were auto (20.33%), movies (15.34%), quick serve  (10.30%), beer  (6.73%) and mobile devices (6.72%).

In terms of impressions, the brands with the most-seen ads during NBA games this past season were State Farm (944.3 million impressions), Kia (924 million), Taco Bell (858 million), Samsung Mobile (846.9 million) and Geico (667.9 million).

The top industries by impressions during the regular season, per Fabric Media, were auto (3.5 billion impressions), fast food (3 billion), movies (2.3 billion), insurance companies (2.1 billion) and beer (1.8 billion).

Fabric Media divisions include iSpot.TV, Explore.org and Digiday.

State Farm, A-B, Gatorade Lead NBA To Record $799M Sponsor Spend

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