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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Mar102016

NBA Boosts Global Strategy, Radio Signal, Fan Reach Via Alliance With TuneIn Audio

Special to NYSportsJournalism.com

March 10, 2016: As part of a strategic effort to grow its fan base and reach consumers around the world, the NBA this week signed a deal with audio network TuneIn to air all of its games and jewel events, as well as those for sibling WNBA.

TuneIn, which said it has more than 60 million active monthly users, 100,000-plus radio stations and more than 5.7 million on-demand programs, also has sports deals with the NFL, MLB and English Premier League, as well as ESPN Radio, talkSport, CBS Radio sports stations and South By Southwest.

TuneIn also involved with the NCAA Div. I Men's Basketball Tournament, including a Selection Sunday Special on March 13 and March Madness listening parties throughout the month.

Financial terms of the multi-year NBA deal were not shared.

The alliance, which will impact audiences outside of the U.S., Canada and China, begins immediately and includes all remaining games for this season and then the NBA playoffs and Finals.

Beginning with 2016-17, TuneIn said it would provide premium users with access to all 1,230 NBA regular-season games, the entire NBA playoffs and Finals and such marquee events as the NBA All-Star Game, State Farm All-Star Saturday Night and the NBA Draft presented by State Farm.

TuneIn said it would also work with the NBA to "create and launch original content alongside the game broadcasts, including daily talk, analysis and fantasy shows during the regular season."

In addition, TuneIn said it plans to offer "On-Demand Content,' through which users would be able to listen to replays of the most recent ten games for each team on a rolling basis; and 24/7 NBA channel, a live channel consisting of a "mix of NBA TV content and original programming so users can listen to live and on-demand basketball programming year-round."

"NBA fans worldwide are passionate about the game and consume our content in numerous ways from television and radio, to mobile and social media," David Denenberg, svp-global media distribution and business affairs for the NBA said in a statement. "TuneIn's global platform is another unique way for our fans to experience the excitement of our game."

WNBA regular season and playoff games will be available beginning with the season opener in May, as will games from the NBA Development League, to stay up-to-date on star prospects.

The NBA is finding a growing audience not just for its U.S.-born stars but also from the increased number of players international players in the league.

The number of international players now in the NBA has more than doubled since 2000-01, when the league had 45 international players, and nearly quintupled since 1990-91 (21 international players).

Prior to the TuneIn deals, NBA games broadcast to 215 nations and territories in 47 languages.

According to Kevin Straley, chief content officer for San Francisco-based TuneIn, "We're excited to announce this new partnership with the NBA. The combination of our platform with a global reach in 230 countries and territories, and the NBA's international fan base makes this a perfect fit to extend TuneIn's growing sports content portfolio. The NBA is the worldwide leader for sports leagues in terms of engaging fans in both social and mobile distribution."

TuneI's playlist also includes music, news and talk stations. People can subscribe to TuneIn Premium or sign up for a free trial via TuneIn.com, iOS and Android apps.

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