Top
NEWS REAL

• Tennis Channel will provide exclusive, live coverage of the 2018 Davis Cup championship between France and Croatia in Lille, France, beginning Friday, Nov. 23, (8 AM ET). This will be the final entry for a Davis Cup format that has seen the tournament played during multiple weekends throughout the year. Starting in 2019, the Davis Cup will be contested in a season-ending, 18-nation event from Nov. 18-24.
 

• Calgary has decided not to pursue a strategy to host the 2026 Winter Olympics following a vote on Tuesday, in which citizens were asked in a non-binding plebiscite if they wanted to host the Winter Games, with 56% voting No. Sweden capital Stockholm and a joint bid between Italy’s Milan and Cortina D'Ampezzo remain as IOC candidates.

• Tony Hawk, best known as a pro skateboarder but also a multi-platform businessman and entrepreneur, is among a group launching hybrid brand consultancy and creative agency D/CAL, with offices in San Diego and Detroit. “D/CAL offers a full suite of brand consultancy and agency services, but branches outside of industry norms by involving strategic and creative minds from outside the agency world.”

• Major League Lacrosse has named Troika as the agency of record for its rebranding initiative. The process will include a revamping of the MLL logo, website, branding on all marketing and communications materials, as well as all league-branded apparel and merchandise. The project will be finished before the 2019 MLL season begins

• Between now and Nov. 19, every use of #SaluteToService on Twitter will generate a $5 donation, up to $5 million, to the NFL’s military non-profit partners – including the Pat Tillman Foundation, TAPS, USO, Wounded Warrior Project and the Bob Woodruff Foundation.

POLL POSITION

MLB FINALISTS MOY, MVP, CY Young, ROY

AL ROOKIE OF THE YEAR
• Shohei Ohtani, RHP/DH Los Angeles Angels

NL ROOKIE OF THE YEAR
• Ronald Acuna Jr., OF Atlanta Braves

AL MANAGER OF THE YEAR
• Bob Melvin Oakland A's

NL MANAGER OF THE YEAR
• Brian Snitker Atlanta Braves

AL MOST VALUABLE PLAYER
• Mookie Betts, OF Boston Red Sox
• Jose Ramirez, 3B Cleveland Indians
• Mike Trout, OF Los Angeles Angels

NL MOST VALUABLE PLAYER
• Nolan Arenado, 3B Colorado Rockies
• Javier Baez, 2B/SS Chicago Cubs
• Christian Yelich, OF Milwaukee Brewers

AL CY YOUNG
• Blake Snell Tampa Bay Rays

NL CY YOUNG
• Jacob deGrom New York Mets

KEEPING SCORE

NBA Teams With Jersey-Logo Deals (to date):

• Atlanta Hawks (Shareware)
• Boston Celtics (GE)
• Brooklyn Nets (Infor)
• Charlotte Hornets (LendingTree)
• Chicago Bulls (Jenni Optical)
• Cleveland Cavaliers (Goodyear)
• Dallas Mavericks (5miles)
• Denver Nuggets (Western Union)
• Detroit Pistons (Flagstaff Bank)
• Golden State Warriors (Rakuten)
• Houston Rockets (Rokit)
• Los Angeles Clippers (Bumble)
• Los Angeles Lakers (Wish)
• Memphis Grizzlies (FedEx)
• Miami Heat (Ultimate Software)
• Milwaukee Bucks (Harley Davidson)
• Minnesota Timberwolves (Fitbit)
• New Orleans Pelicans (Zatarain’s)
• New York Knicks (Squarespace)
• Orlando Magic (Disney World)
• Philadelphia 76ers (StubHub)
• Phoenix Suns (PayPal)
• Portland Trail Blazers (Biofreeze)
• Sacramento Kings (Blue Diamond)
• San Antonio Spurs (Frost Bank)
• Toronto Raptors (Sun Life)
• Utah Jazz (Qualtrics)
• Washington Wizards (Geico)

BUY SELL

Weekend Box Office Nov. 2-4
1. Bohemian Rhapsody - 20th Century Fox - $50M
2. The Nutcracker And The Four Realms - Disney - $20M
3. Nobody's Fool - Paramount - $14M
4. A Star Is Born, - Warner Bros. - $11.1M
5. Halloween - Universal - $11M
6. Venom - Sony - $7.8M
7. Smallfoot - Warner Bros. - $3.8M
8. Goosebumps 2: Haunted Halloween - Sony - $3.7M
9. Hunter Killer - Lionsgate - $3.5M
10. The Hate U Give - 20th Century Fox - $3.4M
11. First Man - Universal - $2.3M
12. Night School - Universal - $2M

SOURCE: COMSCORE.com

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Stan Lee RIP 11-12-2018 See More Ads Below

COLLEGE

Men's Hoops Are 'Toxic'
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
CFB Title Games '21-24

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Oct282014

NBA-BBVA Renew, Extend Deal, With Durant, Harden As Investment Security

By Barry Janoff

October 27, 2014: Stating that “the NBA has done a phenomenal job of growing its brand globally," BBVA Group has extended and plans to expand its role as an official partner of the league.

The multi-year alliance maintains BBVA Compass' status as the official bank for the NBA, WNBA and NBA Development League. BBVA Compass also bas alliances with the Dallas Mavericks, Houston Rockets and teams in both the WNBA and NBA D-League. Financial terms were not disclosed.

The extension comes with new marketing, anchored by a TV spot breaking this week starring Kevin Durant of the Oklahoma City Thunder and James Harden of the Houston Rockets, who have been company spokesmen dating back to the first deal, which was signed in 2010.

It also recently signed Kawhi Leonard of the defending NBA champion Spurs as a brand ambassador in San Antonio and Chandler Parsons as a brand ambassador in the Dallas market.

“The NBA has done a phenomenal job of growing its brand globally, in large part through innovative use of digital channels, and that’s what BBVA is focused on doing,” Ángel Cano, BBVA president and COO, said in a statement. “Partnering with an institution like the NBA allows us to tap into the league’s passionate fans around the globe, extending our reach in meaningful ways.”

BBVA Compass' NBA-themed fan offerings include NBA Banking, BBVA Compass’ first all-digital checking and savings account. BBVA said that the account "generated customers from the fan base of all 30 NBA teams and from each state in the continental U.S."

The financial firm also will maintain its role as title partner for the BBVA Compass Rising Stars Challenge, an exhibition game played during NBA All-Star weekend featuring top  rookies and second-year players against each other. The next event will be played in Barclays Center, home of the Brooklyn Nets, as part of All-Star Game weekend in New York this February.

Internationally, BBVA will maintain its title partnership of the NBA Global Games in Turkey and Spain as well as its title partnership of the NBA 3X Spain, a grassroots 3-on-3 tournament that will visit six cities in Spain in 2015.

Via the BBVA Compass Future Builders Program, BBVA Compass and various NBA Legends will visit elementary, middle and high schools throughout the U.S. to "teach students the value of cultivating good financial habits at an early age."

According to Mark Tatum, deputy commissioner and COO for the league, “Since we began our partnership in 2010, BBVA has quickly achieved significant growth in its business among NBA fans in both the U.S. and abroad. They’ve accomplished this by weaving into the fabric of the NBA — everything from NBA Banking, to the BBVA Compass Rising Stars Challenge, to working with us on important financial literacy programs through NBA Cares — and we look forward to creating even more programs that celebrate our game in the years to come.”

The new spot, "The Blindfold Challenge," was filmed with Durant in Oklahoma City and in Madrid on the roof of the BBVA Tower with Harden, who was there this past summer with the USA Basketball Men’s National Team.

The storyline shows Harden being blindfolded and taking on three defenders as he tries to drive to the basket. Durant is directing his moves via remote cameras and technology.

"Since we began our partnership in 2010, BBVA has quickly achieved significant growth in its business among NBA fans in both the U.S. and abroad."

BBVA said that the spot "evokes the lengths BBVA will go to as it transforms into a truly digital bank to help its clients achieve their financial goals, anytime, anywhere."

“BBVA’s vision is to work for a better future for people and we’ve been able to make a deep, and we hope, lasting impact through our partnership with NBA Cares,” Manolo Sánchez, BBVA Compass chairman and CEO, said in a statement. “Together, we’ve reached more than 50,000 students in the U.S. and have made a multimillion-dollar investment in schools through refurbishments, technology donations and financial education. And it’s only just begun.”

BBVA Group was named Grand Sports Marketer of the Year in 2010 by the readers of NYSportsJournalism.

Back to Home Page