Top
NEWS REAL

• Doritos Now It's Hot teaser

POLL POSITION

Finalists For 2018 NFL FedEx Air (QB) and Ground (RB) Players of the Year

Now thru Jan. 31 (3 PM ET). People can vote for each category here on via Twitter @NFL

2018 FedEx Air NFL Player of the Year

• Patrick Mahomes Kansas City Chiefs
• Drew Brees New Orleans Saints
• Philip Rivers (Los Angeles Chargers

2018 FedEx Ground NFL Player of the Year

• Todd Gurley Los Angeles Rams
• Ezekiel Elliott Dallas Cowboys
• Saquon Barkley New York Giants

KEEPING SCORE

NFL Head Coach Signings For 2019 (To Date)
• Arizona Cardinals Kliff Kingsbury
• Cincinnati Bengals TBD (former coach Marvin Lewis)
• Cleveland Browns Freddie Kitchens
• Denver Broncos Vic Fangio
• Green Bay Packers Matt LeFleur
• Miami Dolphins TBD (former coach Adam Gase)
• New York Jets Adam Gase
• Tampa Bay Buccaneers Bruce Arians

BUY SELL

Weekend Box Office Jan. 18-20
• Box Office Jan. 18-20
1. Glass $40.6M
2. The Upside $15.7M
3. Dragon Ball Super: Broly $10.7M
4. Aquaman $10.3M
5. Spider-Man: Into the Spider-Verse $7.3M
6. A Dog’s Way Home $7.1M
7. Escape Room $5.3M
8. Mary Poppins Returns $5.2M
9. Bumblebee $4.7M
10. On the Basis of Sex $4M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

SB LIII: Planters 'Catch' See More Ads Below

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Tuesday
Mar072017

Chris Paul, Jimmy Butler Put NBA Back On The Road Again To The 'Big Dance'

By Barry Janoff

March 6, 2017: With a league filled with former college players — many of whom competed in March Madness, aka "The Big Dance" — the NBA two years ago found an organic marketing platform in its "March Madness/Road to the Playoffs" campaign.

This time, the second year of the effort, "The Dance Never Ends," stars:

Chris Paul (Los Angeles Clippers/Wake Forest Demon Deacons)

Jimmy Butler (Chicago Bulls/Marquette Golden Eagles)

Gordon Hayward (Utah Jazz/Butler Bulldogs)

Kemba Walker (Charlotte Hornets/UConn Huskies). Walker's Huskies defeated Butler in 2011 to win the National Championship.

Each player is featured in a 15-second video that highlights their former colleges’ signature mascot, colors and fan celebrations.

It also touts the upcoming NBA playoffs, scheduled to begin April 15.

According to the NBA, the campaign illustrates "the pride that ties these players back to their respective alma maters (and) conveys that NBA players possess the same passion and intensity for competition that they showed in college."

Among the NBA players who appeared in the previous "The Dance Never Ends" campaign for March Madness in 2015 are Stephen Curry, James Harden, Russell Westbrook, Dwyane Wade, Paul Pierce, Al Horford and Klay Thompson.

"The Dance Never Ends" is part of the league’s "This Is Why We Play" umbrella platform.

Final Four Site Eyes $150M Economic March Madness Impact

Marriott Books Room For March Madness Marketing

Charles Barkley Finds His Next NBA Battle For NCAA Tourney

Back to Home Page