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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

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TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Feb172011

NBA Using All-Star Stage In Los Angeles To Hype WNBA's 15th Season

By Barry Janoff, Executive Editor

Candace Parker sports a Sparks jersey with Farmers Insurance logo in new ad.February 17, 2011: Farmers Insurance, which recently unveiled plans to sign a 30-year naming rights deal valued at upward of $700 million for an NFL-centic stadium being planned for Los Angeles, continues to flex its muscles in the sports category.

The Los Angeles-based company said that it has renewed and expanded its alliance with the Los Angeles Sparks of the WNBA. The new deal builds on a pact formed in 2009 that includes jersey-front branding.

Financial terms of the new deal were not disclosed.

Separately, the WNBA said it would unveil a promotional spot as part of its "Basketball is Basketball" campaign on Feb. 20 during the NBA All-Star Game on TNT. The game is being played at Staples Center, home to the Sparks and the NBA's Lakers and Clippers.

The 30-second spot, created by NBA Entertainment, supports the WNBA's 15th season, scheduled to begin in June. In the spot, the WNBA focuses on "the skill and athleticism elite players bring to the game at the professional level and highlights extraordinarily skilled athletes, intense competition, passion for the game, and the power of team work." Players featured include Sue Bird, Tamika Catchings, Becky Hammon, Candace Parker, Cappie Pondexter and Katie Douglas. NBA All-Stars Kevin Durant and Dwight Howard make cameo appearances.

After Sunday, the spot will go into regular rotation this summer on ABC, ESPN, ESPN 2 and NBA TV.

As in previous seasons during All-Star Saturday Night, the Haier Shooting Stars competition will feature WNBA players on teams with current NBA players and NBA legends.

Farmers Insurance will be part of its third WNBA campaign with increased activation and marketing. In addition to its logo on Sparks game uniforms, the Farmers logo will appear on team shooting shirts, in-arena signage and on the Staples Center court.

Sparks’ advertising, the team’s official Web site, tickets and pocket schedules will now feature the Farmers’ logo. The relationship extends to cross-promotion via the social media platforms of both Farmers and the Sparks.

Farmers also said it would play a "proactive role in the Sparks’ community relations endeavors," including youth basketball clinics, health and wellness outreach and the WNBA’s Inspiring Women campaign, developed leaguewide to celebrate the achievements of women in all walks of life.

“Farmers is proud to renew our sponsorship of the Los Angeles Sparks,” Faye McClure, Farmers vp-strategic marketing, said in a statement. “Supporting women’s basketball and championing women’s issues is an inherent component of Farmers philosophy.”

According to Christopher Granger, NBA evp-team marketing and business operations, "With the WNBA celebrating its historic 15th season this summer, we are pleased that an outstanding brand in Farmers Insurance will continue its alignment with one of our most accomplished franchises in the Los Angeles Sparks. This partnership has been a tremendous success since 2009, broadening both organizations' reach to WNBA fans and to the community as a whole.”

"This partnership has been a tremendous success since 2009, broadening both organizations' reach to WNBA fans and to the community as a whole.”

Other WNBA teams that had jersey-front sponsors last season were the Seattle Storm (Bing), Phoenix Mercury (Lifelock) and the New York Liberty (Foxwoods).

“We are elated to have a community leader such as Farmers Insurance serve as the presenting partner of the Los Angeles Sparks,” said Sparks president Mike Levy. “We look forward to further connecting our brand and our fans with Farmers, and consider this partnership a cornerstone of the Sparks' success."

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