Top
POLL POSITION
Best Marketing Events March 2017
 
pollcode.com free polls
KEEPING SCORE

IndyCar Series 2017 Schedule
• Firestone Grand Prix St. Petersburg March 12
• Toyota Grand Prix Long Beach April 9
• Honda Indy Grand Prix Alabama April 23
• Phoenix Grand Oriux May 13
• IndyCar Grand Prix May 13
Indy 500 May 28
• Chevrolet Detroit Grand Prix 1 June 3
• Chevrolet Detroit Grand Prix 2 June 4
• Rainguard Water Sealers 600 June 10
• Kohler Grand Prix Elkhart Lake WI June 25
• Iowa Corn 300 Newton July 9
• Honda Indy Toronto July 16
• Honda Indy 200 Mid-Ohio Lexington July 30
• ABC Supply 500 Long Pond PA Aug. 20
• Bommarito Automotive Group 500 Madison IL Aug. 26
Grand Prix At The Glen NY Sept. 3
• GoPro Grand Prix Sonoma CA Sept. 17

Source INDYCAR

WHAT YOU SAY!?

iSpot Top Ten Spenders Past Week (March 13-19/Lead Spot)

*NCAA Official Partner
• Geico ($27.2M) Hail Caesar Salad
• AT&T Wireless* ($19M) Unbelievable
• Verizon ($17.5M) Drop the Metrics
• NCAA* ($16.5M) Opportunity
• Coca-Cola* ($15.5M) Love Story
• Allstate* ($15.4M) Sarah, I Love You
• Progressive ($15M) Get Their Attention
• Capital One* ($14.4M) Clapper
• State Farm ($14M) Following
• Taco Bell ($13.4M) Work Emails
Source iSpot.TV

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

COLLEGE

Coaches Make ACS Call
NCAA Plans '18 Final 4
Final Four '22 In NOLA
Cancer Drives Home
Nissan House Open

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Thursday
Nov072013

New NBA-Amex Online Site Shows Players Off-Court With Fashion, Food, Music

By Barry Janoff

November 7, 2013: Rajon Rondo of the Boston Celtics loves to shop for clothes, Mike Scott of the Atlanta Hawks enjoys photo-bombing his teammates, Orlando Magic rookie guard Victor Oladipo gets on stage and sings classics from Bill Withers and members of the Oklahoma City Thunder are adapt at selling cars.

All this and other adventures of NBA players are now accessible to people at Off the Court, a new Web destination from the league and American Express, the official credit card of the NBA, WNBA, and NBA D-League.

The site, housed on NBA.com, is an aggregation of articles from other sites and blogs that cover the NBA 24/7, filtered to eliminate the tedious discussions of Jordan vs. LeBron and Dwight Howard of the Houston Rockets vs. Dwight Howard of the Los Angeles Lakers.

Here, it's all about the fashion, music, food, travel and lifestyles of NBA players.

“The excitement of the NBA goes far beyond what happens on the court,” Deborah Curtis,vp-sports & entertainment marketing for American Express, said in a statement. “We saw an opportunity to create a new destination where fans can go to see the person behind the player, and connect with the game in a completely new and intimate way. With our NBA partnership, we want to redefine the way that fans experience the game by giving basketball fans a chance to celebrate and explore shared passions with NBA players they love.”

As part of the launch, Off the Court is running the first of a multi-part video series featuring four-time NBA All-Star Rajon Rondo and his love of fashion. Future videos will include two-time NBA champion Chris Bosh and NBA All-Star Joakim Noah discussing their own off-the-court passions.
 
To help keep the site sticky, visitors will be able to participate in live video chats with NBA players, legends and coaches, hosted by former NBA player Rick Fox.

An "Off the Court Challenge" will give visitors access to special offers, ticket and merchandise promotions from NBATickets.com and NBAStore.com, plus the opportunity via American Express to win such experiences as premium game tickets and meet-and- greets with NBA players. (Details here.)

According to Emilio Collins, svp-global marketing partnerships for the NBA, “Our partnership with American Express has been defined by our collaboration to provide all NBA fans with unique live experiences and insider perspectives on our game. The launch of Off the Court gives fans access to a wealth of new and exciting NBA content and reinforces American Express’ commitment to innovation.”

Back to Home Page