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NEWS REAL

• Serena Williams has withdrawn from the Miami Open (March 23) due to knee issues.

• Picking up the mantle of National Women’s Month, and anticipating what next year will be its 70th anniversary, the LPGA has unveiled “Drive On,” a multi-platform refined brand position. According to the LPGA, “Drive On is clearly rooted in golf, but it's a bigger idea. It captures the power and potential in each of us and celebrates the hard work, focus and tenacity that it takes to achieve our goals.” Full story here.

• The NBA said that the Chinese and Croatian National Teams would join all 30 NBA teams to compete at MGM Resorts NBA Summer League 2019 in Las Vegas, marking the first time that the league will feature two international teams, with 83 games over 11 days (July 5-15).

• The 2019 Alliance of American Football Championship, originalluy scheduled for April 27 in Las Vegas, will be played in Ford Center at The Star in Frisco, Texas., which is owned and operated by Jerry Jones and the Dallas Cowboys.

• MLB and the MLB Players’ Assn. have unveiled numerous changes to the game to be installed over the next two seasons that will impact game length, marketing broadcast partners, the All-Star Game and the Home Run Derby. Full story here.

POLL POSITION

Top Ten Most In-Demand MLB Tickets (based on total ticket sales on StubHub thru March 14):
1. New York Yankees
2. Boston Red Sox
3. San Francisco Giants
4. Chicago Cubs
5. St. Louis Cardinals
6. Los Angeles Dodgers
7. Philadelphia Phillies
8. Texas Rangers
9. New York Mets
10. Houston Astros

SOURCE: STUBHUB

KEEPING SCORE

The Most-In-Demand MLB Home Openers
(based on total ticket sales on StubHub thru March 14, all on March 28):

• Arizona Diamondbacks at the Dodgers (average ticket price $229.
• Baltimore Orioles at New York Yankees (average ticket price $202)
• Atlanta Braves at Philadelphia Phillies (average ticket price $84)
• Chicago Cubs at Texas Rangers (average ticket price $254)
• Pittsburgh Pirates at Cincinnati Reds (average ticket price $122)

BUY SELL

Weekend Box Office March 15-17
1. Captain Marvel $69.3M
2. Wonder Park $16M
3. Five Feet Apart $13.2M
4. How To Train Your Dragon: Hidden World $9.4M
5. Madea Family Funeral $8M
6. No Manches Frida 2 $3.9M
7. Captive State $3.2M
8. Lego Movie 2 $2.1M
9. Alita: Battle Angel $1.9M
10. Green Book $1.3M
Source: Box Office Mojo

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COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
SUPER BOWL LIII

Sunday
Jan282018

NBA Says ’Xin Nian Kuai Le’ With Games, Marketing, Merchandise, Kyrie, AD, Kawhi

By Barry Janoff

January 27, 2018: As people say at this time of year, “Xin Nian Kuai Le” and “Gong Hey Fat Choy” (Cantonese).

Chinese New Year 2018 begins Feb. 16 and runs through March 2, and the NBA, in what has become an annual tradition now in its seventh season, has unveiled a multi-platform effort for the Year of the Dog festivities.

This year, however, the league is going bigger than ever for the NBA Chinese New Year Celebration 2018 presented by Dongfeng Nissan, including a record 12 NBA teams hosting in-arena activities,  a record 93 games to be broadcast in Greater China and a trio of stars appearing in creative: Anthony Davis (New Orleans Pelicans), Kyrie Irving (Boston Celtics) and Kawhi Leonard (San Antonio Spurs).

NBA Chinese New Year Celebration 2018 presented by Dongfeng Nissan is also supported by official partners Vivo and Mission Hills.

The defending NBA champion Golden State Warriors and the Houston Rockets will wear Nike City Edition uniforms with Chinese characters and symbolism inspired by Chinese culture to pay tribute to Chinese fans for a total of 12 games.

In addition, among the dozen NBA teams hosting Chinese New Year-themed celebrations in their home arenas are the Brooklyn Nets, Chicago Bulls, Cleveland Cavaliers, Los Angeles Clippers, Minnesota Timberwolves, New York Knicks, Philadelphia 76ers, Sacramento Kings, Toronto Raptors and Washington Wizards.

Marketing is anchored by a TV spot under the league’s umbrella “This is Why We Play” theme, “Fireworks,” in which kids celebrating Chinese New Year in their neighborhood encounter, in separate versions, Davis, Irving and Leonard, who seem to magically appear from nowhere to join in on the festivities.

“Make this Chinese New Year more magical with the NBA,” offers a voiceover.

The three versions of the spot will air through March 3 across NBA’s media partners in the U.S.as well as NBA China’s television and digital partners’ platforms, including NBA.com/China, the NBA App and the league’s social media channels in China.

Nets guard Jeremy Lin will be featured in a ten-minute documentary, Jeremy Lin: Roots, following his recent journey to Pinghu, China, the home of his maternal grandmother.

The documentary will air across NBA China’s TV and digital partners. On Feb. 6, the NBA’s Weibo account is scheduled feature a live stream with Lin as he participates in a traditional Chinese New Year dinner and answers questions from fans, according to the league.

During the NBA Chinese New Year Celebration, people in Greater China will be able to watch 93 games with live broadcasts on CCTV, Tencent, BesTV, Guangdong TV, GreatSports, Videoland, ELTA, Eleven Sports and LeSports (HK).

As part of the NBA Cares initiative, NBA China — in partnership with the China Youth Development Foundation and Spalding — will donate sports and educational equipment to three legacy projects in Yunnan, Hunan and Beijing; and Spalding basketballs to elementary school students in each of China’s 34 provinces, municipalities, autonomous regions and special administrative zones.

Former NBA player Jason Williams is scheduled to begin the NBA Cares Season of Giving festivities presented by Dongfeng Nissan in China on Jan. 29 with a donation of sports equipment and a music room to underprivileged students in Lijiang, Yunnan.

Williams is then scheduled o host two Chinese New Year celebrations and basketball clinics for a group of Special Olympics athletes in Shanghai in the NBA Playzone (Jan. 31) and at Shanghai Yumiao migrant school (Feb. 1).

The NBA has created a  mini-site via NBA Qiu Mi Quan (NBA China’s fan loyalty program), where visitors can access content, play the “New Year Dunk” red envelope game and register for an NBA Qiu Mi Quan account for the chance to win such prize as NBA jerseys and tickets to The Finals and NBA China Games.

The NBA’s entity that conducts all of the league’s businesses in Greater China was formed in January 2008 after its first office opened in Hong Kong in 1992.

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