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NEWS REAL
• Jon Hayes, the Cincinnati Bengals TE coach for the last 16 seasons and a NFL TE for the Kansas City Chiefs and Pittsburgh Steelers, has been named head coach and GM XFL St. Louis. Hayes joins Kevin Gilbride (New York), Pep Hamilton (Washington, D.C.), Bob Stoops (Dallas), Marc Trestman (Tampa Bay) and Jim Zorn (Seattle) as XFL head coaches. Los Angeles and Houston head coaches are still to be named.

• MLS and U.S. Soccer have signed a three-year deal with Headspace, which develops meditation and mindfulness apps. Headspace is also creating a personalized training program for each individual athlete on the U.S. Women’s National Team prior to their defense of the FIFA Women’s World Cup this summer in France.

• adidas has unveiled the ”Loop Creation Process,” to produce fully recyclable performance footwear working with Parley for the Oceans using products made from up-cycled marine plastic waste.

FutureCraft Loop is a 100% recyclable performance running shoe which “can be returned to adidas, broken down and reused to create new performance running shoes.” adidas said the first-gen release is a part of adidas' “widest-ever global beta program, ahead of the wider commercial release targeted for Spring-Summer 2021.”

• Per the NFL: “As of earlier this week NFL Network and NFL RedZone are no longer available to AT&T U-Verse subscribers or DTV Now subscribers. While the NFL remains committed to negotiating renewed agreements on fair and equitable terms, AT&T has not been willing to actively engage." 

• Grey Goose vodka has unveiled a global brand platform, “Live Victoriously,” described as “an answer to consumers' demand for more authentic and relatable luxury brands..." TV is led by a 60-second spot that implores people to “Live like  ... you're the special occasion ... every day is your birthday ... your phone doesn't exist ... the world is your stage . . . you crashed your own wedding . . . like you’re worth it.” Spots will air thru June across cable, network primetime and sports programming.

• A significant collection of Jackie Robinson memorabilia is part of the Goldin Auctions 2019 Spring Auction, now through May 11 celebrating the 100th anniversary of the birth of Jackie Robinson, with a portion of the proceeds benefiting the Jackie Robinson Foundation. Full story here.
POLL POSITION

The Naismith Memorial Basketball Hall of Fame Class of 2019

(To be enshrined on Sept. 6 in Springfield, Mass.)

• Al Attles
• Carl Braun
• Charles “Chuck” Cooper
• Vlade Divac
• Bill Fitch
• Bobby Jones
• Sidney Moncrief
• Jack Sikma
• Teresa Weatherspoon
• Paul Westphal
• Tennessee A&I Teams of 1957-1959
• Wayland Baptist Flying Queens of 1948-1982

KEEPING SCORE

Top Ten Most Valuable MLB Franchises
1. New York Yankees $4.6B
2. Los Dodgers $3.3B
3. Boston Red Sox $3.2B
4. Chicago Cubs $3.1B
5. San Francisco Giants $3B
6. New York Mets $2.3B
7. St. Louis Cardinals $2.1B
8. Los Angeles Angels $1.9B
9. Philadelphia Phillies $1.85B
10. Houston Astros $1.77B

Source: FORBES

BUY SELL

Weekend Box Office April 12-14
1. Shazam! $25.1M
2, Little $15.5M
3. Hellboy $12M
4. Pet Seminary $10M
5. Dumbo $9.2M
6. Captain Marvel $8.6M
7. Us $6.9M
8. After $6.2M
9. Missing Link $5.8M
10. The Best of Enemies $2M
Source: Box Office Mojo

SEARCH

NYSportsJournalism.com + Topic Of Requested Search

Notre Dame Cathedral '16 See More Ads Below

 

COLLEGE

BodyArmor Into NCAA
No. 1 Colleges Since '92
Notre Dame Builds Brand
Cancer Drives Home
Men's Hoops Are 'Toxic'

Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Channel Chasers

NFL UK 2019
• Oct. 6 Chicago Bears v Oakland Raiders Tottenham Hotspur Stadium
• Oct. 13 Carolina Panthers v Tampa Bay Buccaneers Tottenham Hotspur Stadium
• Oct. 27  Cincinnati Bengals v Los Angeles Rams Wembley Stadium
• Nov. 3 Houston Texans v Jacksonville Jaguars Wembley Stadium

NFL Mexico 2019
• Nov. 18 Kansas City  Chiefs v Los Angeles Chargers Mexico City Estadio Azteca (ESPN Monday Night Football).

Thursday
Mar072013

NBA Reaps Rewards Of Alliance With China, But Calls Out Nation For Poaching

By Barry Janoff

March 7, 2013: Tyson Chandler of the New York Knicks is best known for standing tall on defense.

Now he is on the offense, starring in a PSA for NBA Cares and WildAid to help bring focus on an international crisis: The illegal killing of elephants for their ivory and rhinos for their horns.

WildAid, an international group with U.S. headquarters in San Francisco, and NBA Cares, the league's global social responsibility program, said this campaign is directly "aimed at reducing the illegal trade of wildlife products in China." WildAid said its goal is to reduce the demand for endangered species products by specifically targeting consumers with the message, "When the buying stops, the killing can too."

The effort comes even as the NBA, companies with close ties to the NBA such as Nike and adidas and several NBA players are working to build their brand and presence in China.

Prior to the current season, the Miami Heat and Los Angeles Clippers played two pre-season games in China. This week, the NBA said that the Los Angels Lakers and Golden State Warriors would play a pair of 2013-14 pre-season games in Beijing and Shanghai, Oct. 15 at the MasterCard Center and Oct. 18 at the Mercedes-Benz Arena, respectively.

Among other initiatives, the NBA recently unveiled plans to build a $1.5 billion, 2,300-acre sports and entertainment complex just outside Beijing. The league also is involved with the Chinese Basketball Assn. to build arenas and help develop players.

"China is our number one market outside of the United States," Heidi Ueberroth, president of NBA International, recently told Reuters. "The growth has been very significant and very much on track, and we are very much still just scratching the surface. [International growth is] a big priority in our business. It's very profitable, particularly in a place like China. We've got over 20 marketing partners there."

Among other NBA players who have already done PSAs for WildAid are Pau Gasol of the Lakers, whose focus, like Chander's, is on bringing to light the plight of African elephants and China's significant role in the problem.

Regarding the two upcoming pre-season games in China, Tim Harris. the Lakers' svp-business operations and CMO, said in a statement, "Over the last two decades, the Lakers brand has grown tremendously in the international market, especially in China. The support we receive from the fans in China has been essential to that growth and we look forward to the opportunity to play in front our Chinese fans while also taking part in various NBA community initiatives during our stay."

As part of eight games that will be played in six countries during the next pre-season, the NBA said they would feature a "variety of events off the court, including NBA Cares community outreach activities and interactive fan events in each city." In addition,  they will be supported by a "variety of marketing and promotional partners."

In addition to Gasol, Chandler's Knicks teammate Carmelo Anthony has done a PSA for WildAid addressing the plight of all endangered species. And Yao Ming, the retired NBA star who is arguably the most renowned athlete in China's sports history has done several WildAid PSAs that target the killing of sharks, whose fins are used for soup, mainly in Asia.

Chandler's PSA breaks this week during NBA programming on TNT and NBA TV. It will air during the remainder of the 2012-13 NBA season and playoffs. 

The campaign comes on the heels of an in-depth study of Central African forest elephants, conducted under the auspices of the Wildlife Conservation Society, which shows that the elephant population dropped by 62% between 2002-11 and that about 25,000 African elephants are being killed each year.

There has been a ban on ivory poaching since 1989, but that has not prevented the crisis from intensifying.

According to the WCS study, although other nations also are to blame, the "biggest contributor" to the problem is China, where there has been over the past ten years an increase in the demand for ivory for figurines, jewelry and other items. Of the ivory taken from elephants, China consumes half.

According to studies, the elephant population in Africa is about 500,000, one-tenth the population from about 75 years ago.

A 2011 report from the International Fund For Animal Welfare cited by WildAid claims that two rhinos are killed each day in South Africa, and rhino populations have declined 95% worldwide over the past 40 years.

In Chandler's 30-second PSA, shots of NBA players in action are played out to scenes of elephants in the wild and the result of the attacks on them.

In one scene, NBA players are seen battling in the paint, followed by a scene in which two elephants are shown battling for territory. An elephant kicking up a cloud of dust is juxtaposed with Kevin Garnett during his pre-game chalk dust-up. And an elephant roaring is followed by Chandler roaring after blocking a shot.

The PSA concludes with an image of a pile of elephant tusks and a shot taken via a hidden camera in a store laden with polished tusks and other ivory products for sale.

"Bigger. Stronger. More domineering than any other.," Chander, who has been in the NBA since 2001, won a title with the Dallas Mavericks in 2011 and was named to the All-Star team this season, says in the PSA. "Elephants are the centers of the animal kingdom. But unfortunately today, they are under attack. Tens of thousands are being killed each year just for their ivory. So, please, support conservation. Never buy products made from ivory. Because when the buying stops, the killing can too." (See the full spot here.)

According to Peter Knights, executive director for WildAid, "Increased affluence has led to rising demand for ivory in China and rhino horn in Vietnam, while the Chinese and Vietnamese publics are largely unaware of the crises. Given the NBA's popularity around the world, we hope our partnership with NBA Cares can help reduce demand."

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