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• In conjunction with the official grand opening of its Americas headquarters, Bridgestone Americas, Inc. and the Nashville Predators unveiled an additional five-year extension for the naming rights agreement for Bridgestone Arena, home of the Nashville Predators. Initially signed in March 2010, the extended terms now ensure Bridgestone naming rights through 2025. Financial terms were not shared.
• Research, marketing and consulting firm NewZoo, San Francisco, has increased its estimate of the market size for global games for 2016-20 “based on an even stronger performance than anticipated in the first three quarters of the year. NewZoo now says that the global games market would generate $116 billion in game software revenues, $7.1 billion higher than previously estimated and nearly 11% growth vs. 2016. The firm now estimates that the category will hit $143.5 billion in 2020.

• Univision Deportes said it would conclude the year as the “leading sports brand delivering the most soccer viewing in the country throughout 2017.” Univision Deportes said this past year it earned the highest share of soccer viewing in the U.S. among 29 networks broadcasting live soccer, claiming over 40% of all viewing across the networks of Univision. It also said it led the industry by “broadcasting 19 out of 20 top-rated club soccer matches in 2017, regardless of language.”
• The NBA has named Indianapolis as the site for the 2021 All-Star Game, to be played in Bankers Life Fieldhouse on Feb. 14. The next three NBA All-Star Games are: Los Angeles (Staples Center, Feb. 18, 2018), Charlotte (Spectrum Center. Feb. 17, 2019) and Chicago (United Center, Feb. 16, 2020). Cleveland said it would seek to host the 2022 game, which would be the 70th All-Star Game in league history.

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Top-Selling NBA Jerseys Dick's Sporting Goods (Season to Date)

1. LeBron James Cleveland Cavaliers
2. Stephen Curry Golden State Warriors
3. Kevin Durant Golden State Warriors

4. Russell Westbrook Oklahoma City Thunder
5. Joel Embid Philadelphia 76ers
6. Kristaps Porzingas New York Knicks
7. Giannis Antetokounmpo Milwaukee Bucks

8. James Harden Houston Rockets
9. Ben Simmons Philadelphia 76ers
10. Isaiah Thomas Cleveland Cavaliers
11. Kawhi Leonard San Antonio Spurs
12. Gordon Heyward Boston Celtics
13. Kevin Love Cleveland Cavaliers
14. Karl-Anthony Towns Minnesota Timberwolves
15. Al Horford Boston Celtics

SOURCE: DICK'S SPORTING GOODS

BUY SELL

TOP SEARCHES IN U.S. ON GOOGLE 2017

Lists are based on search terms that had a high spike in traffic in 2017 as compared to 2016.
Athletes
1. Floyd Mayweather
2. Gordon Hayward
3. Aaron Boone
4. Paul George
5. Tony Romo
6. Aaron Judge
7. Gonzo Ball
8. Carmelo Anthony
9. Sergio Gracchia
10. Isaiah Thomas

Professional Sports Teams
1. New York Yankees
2. Houston Astros
3. Boston Celtics
4. Los Angeles Dodgers
5. Atlanta Falcons
6. Dallas Cowboys
7. New England Patriots
8. Pittsburgh Steelers
9. Houston Rockets
10. Philadelphia Eagles

SOURCE: GOOGLE

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NYSportsJournalism.com + Topic Of Requested Search

NBA; "Gift of Basketball' 'Star Wars Jedi' Ads Below

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CFB Title Games '21-24
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Cancer Drives Home
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Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#JZxA5jXY4rCwemgZ.99
Let us not seek the Republican answer or the Democratic answer, but the right answer. Let us not seek to fix the blame for the past. Let us accept our own responsibility for the future.
Read more at http://www.brainyquote.com/quotes/quotes/j/johnfkenn121400.html#46Ul8rBF4XpB4lo0.99
Saturday
Jun062015

'NBA 2K16' Game, Marketing Gets Spike In Interest From Curry, Harden, Davis, Lee

By Barry Janoff

June 5, 2015: 2K Sports' NBA games have always tried to provide something beyond the players on the court and the options available to those who play the game.

Spike Lee, whose resume includes directing such films as She's Gotta Have It, Mo' Better Blues, Malcolm X, He Got Game and Summer of Sam, has written and directed an all-new MyCAREER mode that will be part of NBA 2K16.

Lee also takes a lead role in marketing to support the video game's release, scheduled for Sept. 29.

According to Lee, “Partnering with legendary 2K and Visual Concepts is one of the most unique challenges I’ve had in filmmaking, and allows me to push the boundaries of innovative storytelling. My hope is fans will feel even more connected to the world of basketball in NBA 2K16.”

The cover of the game also is also a change from the norm, featuring three NBA stars each getting their own individual cover: NBA MVP Stephen Curry (Golden State Warriors), James Harden (Houston Rockets) and Anthony Davis (New Orleans Pelicans).

“This season has been an incredible journey for me and my teammates, and being selected as a cover athlete for NBA 2K16 is an amazing way to celebrate this year," Curry said in a statement. "It’s a blessing to be named a member of this special group and I am honored."

MyCAREER, which enables gamers to become the story of an NBA player, in NBA 2K16 features a "rich, original story written and directed by Lee and produced by Lee’s production company, 40 Acres and a Mule," according to 2K.

“Working with Spike Lee on NBA2K16’s MyCAREER has elevated our most popular game experience from both a visual and narrative perspective,” Greg Thomas, president for game developer Visual Concepts, said in a statement. “By writing and directing the MyCAREER storyline, Spike brings the real world experience of the NBA to life like never before making NBA 2K16 the ultimate simulation.”

The theme of the marketing campaign, "Story is Everything," picks up the tagline of the game itself, "Be the Story."

"No basketball game exists in a vacuum," Lee says in the campaign's TV spot, which he narrates while shots of basketball hoops, courts, trophies and NBA action. "What's come before. What will follow. On these courts, the score is everything. It's what makes us cheer and boo. Before the game has even started, it's what turns us into fans and haters. It gives us underdogs, upsets, dynasties, buzzer-beaters, classic rivalries.

"At its best," he continues, "the story can turn a jump shot into The Shot (as we see Michael Jordan hitting the NBA Finals game-winner against the Utah Jazz in 1998)."

Ultimately, Lee asks, "So, what will your story be?" (See the full spot here.)

Support includes Internet and social media destinations.

"Fans had a chance to get a glimpse of what I’m capable of this season, so I’m honored to be recognized as a cover athlete of NBA 2K16," Harden said in a statement about his experience and story. "I’ve dreamed of making it since I was a kid, and seeing myself on the cover is an incredible feeling.”

Added Davis, “I’ve enjoyed working with 2K the past few years and it’s an honor to be selected for a cover of NBA 2K16. Just thinking about the players who have been on NBA 2K covers before me makes me feel humbled to be in such amazing company.”

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